Hemmerle is leaving its historic boutique for a discreet suite down the street. “It’s more in line with who we are today,” Christian Hemmerle said.
For 120 of its more than 130 years, the German jeweler Hemmerle welcomed clients in an elegant shop at Maximilianstrasse 14. On one of Munich’s prestigious royal avenues lined with high-end fashion and jewelry stores, the boutique was Hemmerle’s only physical site; its grand arched facade a symbol of the brand in the city.
made with tourmalines, sapphires, garnets, bronze and white gold.Laetitia Vancon for The New York Times
Last year, as it marked its 130th anniversary, Hemmerle gave up the lease and announced, on cards mailed to clients, that it was relocating. The new home would still be on Maximilianstrasse, but on an upper floor, accessible only by appointment.
“The new space is a dream come true,” said Christian Hemmerle, who now owns the business with his wife, Yasmin. “When the landlord offered to buy out our lease, we jumped at the opportunity.”
The business never had a great deal of foot traffic anyway, he said. “We have always been confidential, so this is more in line with who we are today.”
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Source: Elections - nytimes.com
