Who Is Edgar Bronfman Jr., Paramount’s 11th-Hour Suitor?

When the media executive Edgar Bronfman Jr. submitted his last-ditch bid on Monday to take control of Paramount, his approach was greeted with surprise and skepticism. Who would take his unconventional coalition of investors seriously, especially when an $8 billion deal with Skydance was on the table?

Later in the week, the answer came emphatically: Paramount.

The bid has transformed Paramount’s sale into a battle of family dynasties. Skydance’s founder, David Ellison, who is the son of the Oracle founder Larry Ellison, has struck an agreement with Shari Redstone to take over Paramount, a media empire assembled by her father. But the deal is now threatened by the bid from Bronfman — a grandson of the Seagram mogul Samuel Bronfman — whose early foray steering the family business into media several decades ago has left a cloud over his career.

Bronfman, no stranger to doubters, somehow corralled billions in commitments for the bid, refined his list of investors and persuaded a special committee of Paramount’s board of directors to extend the “go shop” window in the company’s agreement with Skydance in order to consider it.

The son of one billionaire is now pitted against the son of another.

“He’s been craving a media empire since the 1980s, and Paramount is a great studio with a lot of upside potential,” Terry Kawaja, the founder of Luma Partners, a boutique bank, said of Bronfman.

“If you’re the billionaire son of a billionaire, it’s the ultimate asset.”

Across Wall Street and Hollywood, Bronfman is a polarizing figure. Depending on whom you ask, he’s either the hapless heir who steered Seagrams into a catastrophic merger with Vivendi in 2000 or the misunderstood mogul who fought his way back from a bad deal to prove his mettle with success at Warner Music Group.

Bronfman’s résumé is further complicated by a conviction for insider trading in 2011 under French law, which resulted in a $6.8 million fine and a 15-month suspended sentence. At the time of his conviction, he said his trades were aboveboard.