Why Wasn’t DeSantis the Guy?

Right before the blizzard conditions hit Iowa ahead of the caucus, in a barbecue place with arcade games and waiters in red T-shirts weaving through reporters with beers and baskets of fried food, Ron DeSantis came onstage, as he does, to Poison’s “Nothin’ but a Good Time.”

This is a fratty song, and the vibe of the place was retro, much like a T-shirt I saw a guy wearing at a DeSantis event in 2022. The back read “Can’t Miss DeSantis” and featured a cartoon drawing of Mr. DeSantis, flanked by palm trees, playing beer pong.

The existence of the T-shirt suggests that it once seemed possible, to someone anyway, to adopt the MAGA intellectual ethos of using the state to rebalance society and smash ideological enemies, and also be relaxed, normal, above it. Or maybe the intellectual part was never involved: There was a kind of conservative who liked the idea of a young governor making the libs cry from time to time, but whose fundamental premise was “the Free State of Florida” where a person could get back to living their lives, unbothered. And that’s where you’d find the theoretical Mr. DeSantis, ironically playing beer pong at a Bucs tailgate after church and a Home Depot run.

This is reading a lot into a T-shirt, but ideas and realities about who candidates are, and what voters really want, seem central to understanding the last few years in politics. And even in 2022 that T-shirt stood out for the way its relaxed, fun bro diverged from the harder, more lawyerly governor who promised an updated, aggressive social conservatism that would use most tools of the state to battle academics and bureaucrats.