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The Creativity Challenge: Try the “10 Percent Rule” for Doing Tasks

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[–><!–>When I watched that scene recently, I realized that, yes, Shakespeare seems fueled by something otherworldly — but there’s a lot of hand cramping and quill stripping happening, too. Creativity is a combination of “aha” moments and hard work. We’re quick to dismiss the latter and assume that the best ideas show up like a butterfly landing on our shoulder.–><!–>

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[–><!–>But it’s often time and effort that bring about your brightest ideas. Brian Lucas, an associate professor of organizational behavior at Cornell University, teaches his students the value of sticking with something: He calls it the “10 Percent Rule.” Through his research, he has found that people tend to underestimate how creative they can be when they’re working on a task. They “leave ideas on the table because they feel like they’re done,” he said. But when study participants keep at a task past when they think they are finished, they come up with more surprising thoughts.–><!–>

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Source: Elections - nytimes.com


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