A $190 Soap Dispenser Has Become the Hit Product at Gem Home

The soap dispenser could have looked like anything.

Most important to Flynn McGarry was to have a stylish vessel in keeping with the aesthetic of Gem Home, his new store and cafe in Manhattan. Its customers can nibble on lentils and slabs of parsnip cake at communal farm tables lit by tapered candles or browse shelves bearing a tight selection of comestibles and products like antique cutlery, cloth napkins and glass tumblers imported from Britain.

“My biggest thing was not just selling glass bottles of soap,” said Mr. McGarry, 25, a chef since his teenage years whom Vogue has called the Justin Bieber of food.

He went with a ceramic dispenser produced by hand in small batches and made in saturated colors and abstract shapes. Each is filled with a quince-scented soap from Ffern, a luxury fragrance company in Britain, and comes with a refill. A 10-ounce dispenser costs $190, and a 12-ounce version costs $210.

Since Gem Home opened in NoLIta three weeks ago, it has sold 24 dispensers, an average of one a day. (The product is currently sold out; new stock is expected this weekend.)

“I didn’t know I wasn’t going to be able to keep them on the shelves for more than 25 minutes,” Mr. McGarry said. “They’re not cheap,” he added. But the dispensers have seemed to resonate with people willing to pay a premium for objects aimed at “elevating the most mundane elements of life,” as he put it.

Created by Shane Gabier, a fashion designer turned ceramic artist, the dispensers are an offshoot of a version he made for the bathroom at Gem Home, which is attached to a wall to prevent people from stealing it. Mr. Gabier is also making a wall soap dispenser for the bathroom at Gem Wine, Mr. McGarry’s wine bar on the Lower East Side.