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    How Google Defended Itself in the Ad Tech Antitrust Trial

    The tech giant, which wrapped up its arguments in the federal monopoly trial, simply says it has the best product.Over the past week, Google has called more than a dozen witnesses to defend itself against claims by the Justice Department and a group of state attorneys general that it has a monopoly in advertising software that places ads on web pages, part of a second major federal antitrust trial against the tech giant.Google’s lawyers wrapped up their arguments in the case on Friday, and the government will now offer a rebuttal. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia, who is presiding over the nonjury trial, is expected to deliver a ruling by the end of the year, after both sides summarize their cases in writing and deliver closing arguments.The government last week concluded its main arguments in the case, U.S. et al. v. Google, which was filed last year and accuses Google of building a monopoly over the technology that places ads on websites around the internet.The company’s defense has centered on how its actions were justified and how it helped publishers, advertisers and competition. Here are Google’s main arguments.How Google claims its actions were justifiedThe Justice Department and a group of states have accused the tech company of abusing control of its ad technology and violating antitrust law, in part through its 2008 acquisition of the advertising software company DoubleClick. Google has pushed up ad prices and harmed publishers by taking a big cut of each sale, the government argued.But Google’s lawyers countered that the ad tech industry was intensely competitive. They also accused the Justice Department of ignoring rivals like Facebook, Microsoft and Amazon to make its case sound more compelling.Visa, Google, JetBlue: A Guide to a New Era of Antitrust ActionBelow are 15 major cases brought by the Justice Department and Federal Trade Commission since late 2020, as President Biden’s top antitrust enforcers have promised to sue monopolies and block big mergers.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Will Francis Ford Coppola’s “Megalopolis” Flop?

    Mr. Coppola has spent $120 million on his new movie, “Megalopolis.” Most box office analysts predict that he’ll get far less in return.Lionsgate executives say they have done all they can. They’ve booked 1,700 theaters, deployed guerrilla marketers to college campuses and pushed to flip negative reviews to their advantage. They have tied the film’s themes to the presidential race in TV ads.And now it is up to moviegoers. Will people plunk down dollars and turn Francis Ford Coppola’s majestically bonkers “Megalopolis” into an against-all-odds success when it arrives on Friday?Or will the $120 million epic — in keeping with months of negative prerelease headlines — go down as a hall-of-fame flop?Most box office analysts are predicting disaster. “Megalopolis” could arrive to as little as $5 million in weekend ticket sales in North America, according to surveys that track audience interest. Ticket sales are split roughly 50-50 with theater owners.But there are glimmers of hope. The film received a 10-minute standing ovation when it premiered at the Cannes Film Festival in May. On Monday, Lionsgate, which is distributing and marketing “Megalopolis” for a fee, staged a preview at IMAX theaters across the country, selling out locations in New York, California, Massachusetts, Utah and Florida. The stunt was an effort to position what is essentially a big-budget art film as a broad-audience blockbuster.“We want everyone to come,” Mr. Coppola, 85, said during a Q. and A. that was part of the IMAX event, clasping his hands together in simulated prayer.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    R. Peter Munves, Master Marketer of Classical Music, Dies at 97

    As an executive at Columbia and RCA Records, he popularized the classics for mass audiences by applying the same techniques used to sell pop music.R. Peter Munves, a record company executive who revolutionized the marketing of classical music, died on Aug. 19 in Glen Cove, N.Y. He was 97.His death, in a nursing home, was confirmed by his son Ben.Mr. Munves carved out a moneymaking niche in what for much of its history has been a low-margin, struggling industry, selling classical music to mass audiences by applying the techniques of pop music marketing.In the 1960s, while at Columbia Records, he created a series called “Classical Greatest Hits” that packaged bits of Brahms, Mozart, Bach and other composers onto single LPs. In 1968 he signed the electronic musician Wendy Carlos to record “Switched-On Bach” — pieces by Bach on the Moog synthesizer.Both ideas were big hits, commercially if not with the critics. Time magazine reported in a 1971 profile of Mr. Munves that the “Greatest Hits” series “scored a solid bull’s-eye in the market and rang up $1,000,000” in revenues. The “Switched-On Bach” album, Time said, was Columbia’s “all-time best classical seller.”In 1968, Mr. Munves signed the electronic musician Wendy Carlos to record an album of Bach compositions on the Moog synthesizer. It was said to be Columbia’s best-selling classical album of all time.Columbia/CBSIn 1981 Mr. Munves produced an album that compiled 222 well-known themes from classical music. One critic called it a “marketing masterpiece.”Columbia/CBSMr. Munves went on to produce an album called “Themefinder” — a compilation of 222 well-known themes from classical music that the New York Times music critic Edward Rothstein called a “marketing masterpiece” upon its release in 1981, adding that Mr. Munves was “an inspired producer.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    When Olympic Sponsors Go Rogue

    LVMH and Samsung intruded on previously sacrosanct spaces at the Paris Games, angering fellow sponsors and raising concerns about a repeat at the closing ceremony.When the French luxury goods conglomerate LVMH agreed to pay about $175 million to underwrite the organizing committee for the Paris Olympics, the company, owned by France’s richest person, Bernard Arnault, asked for more than any previous sponsor had ever done. Organizers of the Games, desperate for that cash, appeared to have said yes at every turn.The medals? Made by the LVMH-owned jeweler Chaumet. The French parade uniforms? Made by the LVMH-owned label Berluti. The medal trays for every event? The unmistakable checkerboard pattern of Louis Vuitton. And on and on it went. But there was one secret that had been held back, Antoine Arnault, who is Bernard Arnault’s son and the family’s representative to the Olympics, told a gathering of well-heeled Parisians on the eve of the Games.Keep an eye out, he and other LVMH executives said, for “a big surprise” involving the company.The Louis Vuitton logo displayed on the roof of the company’s Paris headquarters.Pool photo by Lionel BonaventureIn the end it was hard to miss. Among the parade of athletes cruising along the River Seine was one carrying different cargo: suitcases and trunks encased in Louis Vuitton leather. The Louis V vessel was just one part of the show, an hourslong broadcast that also featured a long video segment beamed to millions of people worldwide that showed the making of the trunk and then panned to dancers in LVMH-designed clothing.The audacious segment — effectively a three-minute advertisement for LVMH during one of the most eagerly anticipated events of the Games — left some longtime Olympic executives slack-jawed. But it also outraged several of the International Olympic Committee’s top partners, billion-dollar companies that have been involved with the Games for far longer than LVMH.“I was very surprised to see the level of LVMH branding in the ceremony,” said Ricardo Fort, a former executive responsible for events like the Olympics and the soccer World Cup at Coca-Cola, whose Olympic partnership dates to the Amsterdam Games in 1928. “This is so unusual I can’t even think about another opening ceremony where a brand had such a visible role.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Don Lemon Sues Elon Musk Over Canceled X Deal

    The former CNN reporter said in a lawsuit that X had refused to pay him after a testy interview with its billionaire owner.Don Lemon, the former CNN anchor, sued Elon Musk and X on Thursday, arguing that the billionaire refused to pay him after a content deal with the social media platform fell apart.Mr. Lemon agreed in January to take his new show to X, which Mr. Musk owns, as part of the platform’s effort to create premium content to attract advertisers. Mr. Musk agreed to pay Mr. Lemon $1.5 million annually to produce videos exclusively on X, to give him a share of the advertising revenue from his videos and to award Mr. Lemon additional cash incentives as his account gained followers, according to the lawsuit, which was filed in California Superior Court in San Francisco.Mr. Musk also agreed to be Mr. Lemon’s first guest on the show. But the March interview quickly devolved as Mr. Lemon asked the billionaire about his drug use and politics. Shortly after, Mr. Musk canceled the deal.Mr. Lemon did not sign a contract cementing the agreement, which he believed would be a launchpad for his new show after CNN fired him last year, the lawsuit said. Mr. Musk told him during a phone call that there was no need to “fill out paperwork” and reassured Mr. Lemon that X would financially support the show even if he did not like the views Mr. Lemon espoused, according to the court filing.“X executives used Don to prop up their advertising sales pitch, then canceled their partnership and dragged Don’s name through the mud,” Carney Shegerian, a lawyer for Mr. Lemon, said in a statement.X and Mr. Musk did not immediately respond to requests for comment.After Mr. Musk bought X in 2022, advertisers fled in droves as he posted erratic messages to the site and researchers reported a surge of misinformation and hate speech on it.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Meta’s Ad-Free Subscription Violates Competition Law, E.U. Says

    Regulators said the subscription service introduced last year is a “pay or consent” method to collect personal data and bolster advertising.When Meta introduced a subscription option last year that would allow users in the European Union to pay for an advertising-free experience of Instagram and Facebook, it was meant to fix regulatory problems the company faced in the region.The plan created new legal headaches instead.On Monday, European Union regulators said Meta’s subscription, which costs up to 12.99 euros a month, amounted to a “pay or consent” scheme that required users to choose between paying a fee or handing over more personal data to Meta to use for targeted advertising.Meta introduced the subscription last year as a way to address regulatory and legal scrutiny of its advertising-based business model. Of most concern was the company’s combination of data collected about users across its different platforms — including Facebook, Instagram and WhatsApp — along with information pulled from other websites and apps.Meta argued that by offering a subscription, users had a fair alternative.But regulators on Monday said the system was no choice at all, forcing users to pay for privacy. The authorities said Meta’s policy violated the Digital Markets Act, a new law aimed at reining in the power of the biggest tech companies.The law, known as the D.M.A., is intended to prevent large tech companies from using their size to coerce users into accepting terms of service they would otherwise reject, including the collection of personal data. The concern was platforms like Instagram and Facebook are so widely used that people have to choose to either hand over their data or not join at all.Regulators said the law required companies to allow users to opt out of having their personal data collected while still getting a “less personalized but equivalent alternative” of the service.“Meta’s ‘pay or consent’ business model is in breach of the D.M.A.,” said Thierry Breton, the European commissioner who helped draft the law. “The D.M.A. is there to give back to the users the power to decide how their data is used and ensure innovative companies can compete on equal footing with tech giants on data access.”In a statement, Meta said that the subscription service complied with the Digital Markets Act and that it would work with European regulators to resolve the investigation.Last week, Nick Clegg, Meta’s president, said that Europe was falling behind economically because of overregulation. “Europe’s regulatory complexity and the patchwork of laws across different member states often makes companies hesitant to roll out new products here,” he said.The announcement on Monday is one step in a longer process. The European Commission, the executive branch of the 27-nation bloc, has until March to complete its investigation. If found guilty, Meta could face fines of up to 10 percent of its global revenue and up to 20 percent for repeat offenses.Meta is the second company to face charges under the Digital Markets Act. Last week, the commission brought charges against Apple for unfair business practices related to the App Store. More

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    Trump Hawks American Flag Pins with His Name in Gold Splashed Across Them

    Donald J. Trump’s campaign is billing it as a must-have fashion accessory for his supporters: an American flag lapel pin with the former president’s name scrawled in gold block letters across it — in all caps.The pins were available starting Thursday for a $50 donation to the Trump campaign, the latest merchandising gambit from a candidate who has hawked a plethora of products over the decades, most recently Bibles and Trump sneakers.A donation page for the pins declared that Mr. Trump’s political opponents had rendered him a convicted felon and asked supporters if he could count on their support.His latest marketing pitch is further testing the norms of flag etiquette and drawing fresh scrutiny from critics.It’s not only the flag flap surrounding Mr. Trump, whose birthday, June 14, happens to fall on Flag Day. Some election deniers have flown the flag upside-down, a historical symbol of distress, to protest Mr. Trump’s 2020 election defeat. An inverted flag appeared at the home of Justice Samuel A. Alito Jr., a display that he attributed to his wife.Alterations to the flag are forbidden under the U.S. Flag Code, which was created in the 1920s by a group of patriotic and civic groups that included the American Legion and adopted as law by Congress in 1942.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘Hanging by a Thread’: U.N. Chief Warns of Missing a Key Climate Target

    His comments came as the world body’s weather agency said it expected Earth to soon surpass the record high temperatures experienced in 2023.With the planet in the grips of its highest temperatures in more than 100,000 years, scientists with the United Nations weather agency have crunched the numbers and come to a stark conclusion: More record-hot years are all but inevitable.In the next five years, there’s a nearly 90 percent chance Earth will set yet another record for its warmest year, surpassing the scorching highs experienced in 2023, the World Meteorological Organization said in a report Wednesday.The chances are almost as great that, in at least one of these five calendar years, the average global temperature will be 1.5 degrees Celsius, or 2.7 degrees Fahrenheit, higher than it was at the dawn of the industrial age. That’s the level of warming that countries set out to avoid under the 2015 Paris Agreement.“The target of limiting long-term global warming to 1.5 degrees Celsius is hanging by a thread,” the United Nations secretary general, António Guterres, said in a speech in New York City on Wednesday. He called for urgent action in a number of areas, including slashing carbon dioxide emissions and adopting renewable energy, helping poor countries finance their climate plans, and clamping down on the fossil fuel industry.On the last subject, Mr. Guterres reiterated past exhortations to end taxpayer subsidies for oil and gas. But he also turned his attention to a new target: He urged governments to ban advertising by fossil-fuel companies, comparing oil and coal producers to the tobacco industry, which faces advertising restrictions worldwide. And he urged the news media and tech companies to stop displaying their ads.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More