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    How Mike Lindell’s Pillow Business Propels the Election Denial Movement

    Three days after federal agents seized his cellphone as part of an investigation into voting machine tampering, Mike Lindell seemed energized and ready to sell pillows.He strode onstage at a rally of Trump supporters in western Idaho, defiantly waving a cellphone. Eric Trump greeted him with a hug.“When they start attacking the MyPillow guy,” the former president’s son declared, “you know we have a large problem in this country.”Mr. Lindell, smiling broadly in a blue suit and red tie, leaned into the mic. “Use promo code ‘FBI’ to save up to 66 percent!” he yelled, raising his fist in the air. The crowd roared its approval.And pillows were sold. On Sept. 14, the day after Mr. Lindell’s encounter with the F.B.I., daily direct sales at his bedding business, MyPillow Inc., jumped to nearly $1 million, from $700,000 the day before, according to Mr. Lindell. Propelled by a blizzard of promotions, memes and interviews on right-wing media outlets, sales remained elevated for two days.American entrepreneurs have long mixed their business and political interests. But no one in recent memory has fused the two quite as completely as Mr. Lindell. In less than two years, the infomercial pitchman has transformed his company into an engine of the election denial movement, using his personal wealth and advertising dollars to propel the falsehood that the 2020 election was stolen from Donald J. Trump.In the process, Mr. Lindell has secured a platform for his conspiracy theories — and a devoted base of consumers culled from the believers.By his account, Mr. Lindell has spent as much as $40 million on conferences, activist networks, a digital media platform, legal battles and researchers that promote his theory of the case — the particularly outlandish conspiracy theory that the election was stolen through a complex, global plot to hack into voting machines.But a New York Times analysis of advertising data, along with interviews with media executives and personalities, reveal that Mr. Lindell’s influence goes beyond funding activism: He is now at the heart of the right-wing media landscape.Already the largest single advertiser on Fox News’s right-wing opinion prime-time lineup, according to data from the media analytics firm iSpot.tv, MyPillow has since early last year become a critical financial supporter of an expanding universe of right-wing podcasters and influencers, many of whom keep election misinformation coursing through the daily discourse.Mr. Lindell’s promotion of election conspiracy theories have cost him sales at mainstream retailers, he says.Erin Schaff/The New York TimesHis chief vehicle for that support is a sprawling system of promo codes handed out to podcasters, pundits and activists, giving them a stake in each sale and incentive to promote Mr. Lindell’s products — and, in the process, his election theories.Podcasters and advertising executives say the arrangement has cemented Mr. Lindell’s influence. Stephen K. Bannon, the former Trump adviser whose “War Room” podcast ranks among the top news shows on Apple, described him in an interview as “the most significant financier in all of conservative media.” Mr. Bannon last year devoted as much as a third of the promotional time on his podcast to MyPillow, although that share has fallen since, according to an analysis by the analytics firm Magellan AI.Mr. Lindell’s message is being received. He has called on his followers to find evidence to back up his claims, and they have inundated election officials with requests for voting records, audits and even access to voting machines. Mr. Lindell and his network of allies are mobilizing right-wing activists to act as self-styled election vigilantes searching for evidence of misconduct in the midterm elections.The Spread of Misinformation and FalsehoodsElection Fraud Claims: A new report says that major social media companies continue to fuel false conspiracies about election fraud despite promises to combat misinformation ahead of the midterm elections.Russian Falsehoods: Kremlin conspiracy theories blaming the West for disrupting the global food supply have bled into right-wing chat rooms and mainstream conservative news media in the United States.Media Literacy Efforts: As young people spend more time online, educators are increasingly trying to offer students tools and strategies to protect themselves from false narratives.Global Threat: New research shows that nearly three-quarters of respondents across 19 countries with advanced economies are very concerned about false information online.Some critics — including the voting machine companies that have sued him for defamation, libel and slander — charge that Mr. Lindell’s operation is simply an enormous grift. “The lie sells pillows,” lawyers for Dominion Voting Systems argued in a still-pending $1.3 billion lawsuit filed against Mr. Lindell last year.Mr. Lindell disputes the allegations and insists that his activism has lost him money.“I didn’t do this to make a profit,” he told The Times in an interview. “I did it to save our country.” He said he pours “every dime I make” into his cause.It is difficult to assess that claim. As a privately held company, MyPillow does not disclose financial information and Mr. Lindell has frequently given conflicting accounts about his spending.Mr. Lindell has spent nearly $80 million on advertising on Fox News’s prime-time lineup of opinion shows since accelerating his activism in January 2021, according to estimates by iSpot.TV. His advertising on podcasts in that same period is valued at more than $10 million, according to estimates from Magellan AI. In addition to the tens of millions he says he has spent on activism and lawsuits, Mr. Lindell has given $200,000 to state and federal political action committees since January 2021, public records show.That investment has built a brand loyalty that goes well beyond appreciation for a rectangle of shredded foam that lists for $49.98 (but sells for as low as $19.98 with a promo code).His customers are “supporting a guy they believe shares their worldview,” said Benjamin Pratt, an advertising executive who focuses on conservative media. They say, said Mr. Pratt, “we’re going to support him, he’s being attacked and they’re trying to silence him. OK, we’ll buy more pillows.”Mr. Lindell says he was disengaged from politics until meeting Donald Trump in 2016. Jordan Vonderhaar For The New York Times/Getty Images North AmericaFinding a MarketMr. Lindell, a 61-year-old recovering crack cocaine and gambling addict who previously managed a string of bars in suburban Minneapolis, says he started MyPillow in 2004 after receiving the idea in a dream.He initially sold his signature pillows directly, through homespun infomercials and in booths at home and garden shows, as well as through cut-rate newspaper ads and radio spots. He perfected a relentlessly high-energy sales pitch. In an effort to squeeze as much value as possible out of these advertising dollars, he began pairing each ad with a distinct promotional code that would allow him to track its performance in inducing direct sales.By 2019, he told The Times, the company had annual revenues of over $300 million. He had also expanded to more conventional distribution deals with large retailers like Walmart and Bed Bath & Beyond.MyPillow’s work force, which numbered just 300 in 2012, had grown to more than 1,500 by 2018, according to legal filings, and the company reported having sold more than 40 million pillows since its founding. As he built his company, Mr. Lindell says, he was disengaged from politics — until being called to a meeting with Mr. Trump in 2016, where the then-candidate expressed an interest in MyPillow’s American manufacturing operations. Mr. Lindell became an ardent Trump supporter.In early 2021, he became an integral part of a growing movement to somehow retroactively reverse Mr. Trump’s defeat. On Jan. 15 of that year he was seen entering the White House with a sheaf of papers on which the phrase “martial law” was visible. (Mr. Lindell has insisted he was merely delivering the papers and had not read them.).css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}How Times reporters cover politics. We rely on our journalists to be independent observers. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause.Learn more about our process.Within days, national retailers carrying MyPillow products dropped the brand. But Mr. Lindell only plunged deeper into election denial, seizing on fanciful theories about “algorithms” manufacturing votes and China hacking into machines.In an interview, Mr. Lindell said losing the big box stores has cost MyPillow 80 percent of its retail sales, which had accounted for a little less than half of its overall sales.MyPillow kept its steady presence on Fox News, which does not promote his election theories. So far this year, its spots have accounted for nearly 8 percent of all ad impressions — more than any other outside advertiser — on the network’s prime-time shows hosted by Tucker Carlson, Sean Hannity and Laura Ingraham, according to iSpot.tv. MyPillow’s strategy of saturating one network with ads, even at risk of annoying viewers, is “an anomaly in television,” Jason Damata, an analyst for iSpot.tv.Starting in early 2021, the company moved aggressively into podcast advertising. In the first quarter of this year, the number of podcasts MyPillow supported jumped to 45, from 29, while the number of spots it aired nearly doubled to more than 1,200, according to Magellan AI, which monitors advertising on the top 3,000 podcasts weekly.Joe Schmieg, MyPillow’s vice president for sales and marketing, said the company’s executives targeted podcasts popular with Christian audiences and conservative women in their 40s and 50s. “They’re typically the ones that are buyers,” he said. It offered the outlets a dedicated promotional code and a share — 25 percent or more — of all sales linked to that code. (Mr. Lindell disputed that the company directly targeted a conservative audience.)The strategy partly offset the loss of the chain stores, Mr. Schmieg said. According to Mr. Lindell, the company’s overall sales dipped only 10 percent in 2021 — though they have fallen further since losing its contract to sell in Walmart stores this year. (Mr. Lindell provided no documentation to support the numbers.)Mr. Lindell, center, with the far-right agitator Jack Posobiec, left, and Stephen Bannon, a former Trump adviser, at a conference this year.Emil Lippe for The New York TimesBuying a MegaphoneThe strategic shift to podcasts put Mr. Lindell on the vanguard of right-leaning media. In this decentralized ecosystem, where audience sizes vary widely and programming spans from the conventionally conservative to the conspiratorial fringe, MyPillow promotions are ubiquitous.A Times analysis that identified 125 codes found the list of affiliates included well-known figures like Glenn Beck and Dan Bongino, whose daily shows are both among Apple’s top 50 news podcasts in the country, as well as Rudolph W. Giuliani, Mr. Trump’s former lawyer.Jack Posobiec, the far-right agitator known for promoting the disinformation campaign “Pizzagate,” had a code, as did Vincent James Foxx, a media entrepreneur who espouses anti-Semitism and white supremacy.(After The Times asked him about his relationship with Mr. Foxx, Mr. Lindell said he was cutting ties with him — not because of Mr. Foxx’s views but because he said Mr. Foxx had misrepresented the terms of his affiliate deal on his show.) Lines between promotion and politics are blurry on MyPillow’s affiliate podcasts. Mr. Lindell regularly appears as a guest on shows, and even when he doesn’t, his pet theories are present.On a recent episode of BardsFM, a podcast that layers Christian nationalism, anti-vaccine beliefs, QAnon and election denialism, the host, Scott Kesterson called the coming election a “a clown show” that would be stolen via an “algorithm.”In 2022, nearly two-thirds of all advertising minutes on BardsFM have been dedicated to MyPillow, according to data from Magellan AI.“Every dollar you spend at MyPillow helps fund Mike Lindell’s efforts for this nation,” Mr. Kesterson said on his podcast in September. “He’s done that as they’ve tried to destroy his company.”By his account, Mr. Lindell has spent as much as $40 million advancing his election theories.Erin Schaff/The New York TimesUsing His LeverageSome on the right have tried to keep a distance from Mr. Lindell and his far-fetched voting machine theories — either out of fear of legal liability or skepticism. He has not made it easy.At times, he has publicly threatened to withhold advertising support from outlets that he doesn’t see as sufficiently supportive. He once carried through on those threats, pulling MyPillow spots from Fox News for nearly two months last year after the network refused to allow him to advertise one of his conferences.Mr. Bannon, who has often called himself “not a machine guy” and said he doesn’t understand the theories about hacking, nonetheless often features Mr. Lindell on “War Room.” He has twice broadcast from Mr. Lindell’s conferences that convene activists to swap conspiracy theories about election machines. In an interview at one in Springfield, Mo., in August, Mr. Bannon said Mr. Lindell had started to convince him.“I do know the machines have to go,” said Mr. Bannon, who on Friday was sentenced to four months in prison for contempt of Congress.In November 2021, Mr. Lindell threatened to pull his advertising from Salem Media Group, a publicly traded conservative radio and podcast company with a roster that includes Charlie Kirk, a young right-wing commentator, and Jenna Ellis, a former Trump lawyer. Mr. Lindell claimed the company wasn’t sufficiently covering his particular election theories.“You better at least say something because you might not have products to sell at least from MyPillow,” he warned in a broadcast from his own online video site. “You don’t get to have your cake and eat it too. There will be no more MyPillow if you can’t address the election of 2020.”Mr. Lindell backed off the threat after speaking to a Salem executive, according to a person briefed on the conversation. (Salem did not respond to requests for comment, but at the time an executive told The Daily Beast that there was no policy blocking hosts from discussing any topics.)More recently, Salem was eager to promote Mr. Lindell’s encounter with the F.B.I. After Mr. Lindell went public about the investigation, a Salem executive sent an email urging hosts to talk about it on their shows, according to a person familiar with the email. Mr. Lindell’s supporters would want to know and help him, the email said.Soon, many of Salem’s political commentators were discussing the case at length, portraying Mr. Lindell as an innocent businessman unfairly targeted by federal agents. Mr. Lindell also made the rounds on shows himself, slipping in allegations about voting machines.“When you talk about evidence to get rid of machines, we’ve had that for a year and a half,” Mr. Lindell said on Mr. Kirk’s podcast.Mr. Kirk did not discuss voting machines, but told his listeners that he was buying extra sets of MyPillow’s Giza Dreams sheets himself to support Mr. Lindell. He urged his audience to do the same.“Use promo code: ‘Kirk’,” he said.Tina Peters at an event in June with Mr. Lindell in Colorado. She faces charges in an election plot.Daniel Brenner for The New York TimesThe Search for ProofAt MyPillow’s headquarters and factory in the exurbs of Minneapolis, Mr. Lindell’s politics intermingle with his business.In its warehouse, pallets of DVDs of “Absolute Proof,” a feature-length video promoting election conspiracy theories, share floor space with packaged pillows.On a morning last month in Mr. Lindell’s office, a picture of Mr. Trump leaned against a wall, as the executive juggled meetings with company officials and calls from his allies in his election crusade — as well as the lawyers who were crafting his response to the encounter with federal agents the previous week.The investigation involves Tina Peters, the county clerk of Mesa County, Colo., whom state prosecutors have accused of plotting to copy sensitive data from voting machines in an attempt to prove the 2020 election was rigged. Ms. Peters has pleaded not guilty to the state charges. Mr. Lindell, whom prosecutors identified as a potential co-conspirator in a related federal investigation, denies any involvement.He has promoted Ms. Peters and her data. At a conference Mr. Lindell hosted in South Dakota last year, Ms. Peters flew in on Mr. Lindell’s private plane and was celebrated as a hero onstage.Such conferences are a showcase of Mr. Lindell’s organizing power in the movement. At the recent gathering in Springfield, activists from all 50 states, many of whom gather weekly on calls hosted by Mr. Lindell, took turns describing their hunt for evidence of malfeasance in American democracy, notably turning their focus beyond the 2020 election.Activists from Alabama said they had fed fake ballots into machines ahead of the primary election in an attempt to prove how easily they could be tampered with. A county Republican official from Oklahoma urged attendees to be diligent in monitoring voting in midterm elections — even telling them to videotape absentee ballots as they are opened.After hours of presentations, Mr. Lindell bounded onstage: “By the way, if you’re watching from home use that promo code: ‘Truth45’,” he said. More

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    As Republicans Campaign on Crime, Racism Is a New Battlefront

    As Republicans seize on crime as one of their leading issues in the final weeks of the midterm elections, they have deployed a series of attack lines, terms and imagery that have injected race into contests across the country.In states as disparate as Wisconsin and New Mexico, ads have labeled a Black candidate as “different” and “dangerous” and darkened a white man’s hands as they portrayed him as a criminal.Nowhere have these tactics risen to overtake the debate in a major campaign, but a survey of competitive contests, particularly those involving Black candidates, shows they are so widespread as to have become an important weapon in the 2022 Republican arsenal.In Wisconsin, where Lt. Gov. Mandela Barnes, who is Black, is the Democratic nominee for Senate, a National Republican Senatorial Committee ad targeting him ends by juxtaposing his face with those of three Democratic House members, all of them women of color, and the words “different” and “dangerous.”In a mailer sent to several state House districts in New Mexico, the state Republican Party darkened the hands of a barber shown giving a white child a haircut, next to the question, “Do you want a sex offender cutting your child’s hair?”And in North Carolina, an ad against Cheri Beasley, the Democratic candidate for Senate, who is Black, features the anguished brother of a white state trooper killed a quarter-century ago by a Black man whom Ms. Beasley, then a public defender, represented in court. The brother incredulously says that Ms. Beasley, pleading for the killer’s life, said “he was actually a good person.”Appeals to white fears and resentments are an old strategy in American elections, etched into the country’s political consciousness, with ads like George Bush’s ad using the Black convict Willie Horton against Michael Dukakis in 1988, and Jesse Helms’s 1990 commercial showing a white man’s hands to denounce his Black opponent’s support for “quotas.”If the intervening decades saw such tactics become harder to defend, the rise of Donald J. Trump shattered taboos, as he spoke of “rapist” immigrants and “shithole countries” in Africa and the Caribbean. But while Republicans quietly stood by advertising that Democrats called racist in 2018, this year, they have responded with defiance, saying they see nothing untoward in their imagery and nothing to apologize for.“This is stupid, but not surprising,” said Chris Hartline, a spokesman for the Republican Senatorial Committee, whose ads in North Carolina and Wisconsin have prompted accusations of racism. “We’re using their own words and their own records. If they don’t like it, they should invent a time machine, go back in time and not embrace dumb-ass ideas that voters are rejecting.”Amid pandemic-era crime increases, legitimate policy differences have emerged between the two parties over gun violence, easing access to bail and funding police budgets.The State of the 2022 Midterm ElectionsBoth parties are making their final pitches ahead of the Nov. 8 election.Florida Governor’s Debate: Gov. Ron DeSantis and Charlie Crist, his Democratic challenger,  had a rowdy exchange on Oct. 24. Here are the main takeaways from their debate.Strategy Change: In the final stretch before the elections, some Democrats are pushing for a new message that acknowledges the economic uncertainty troubling the electorate.Last Dance?: As she races to raise money to hand on to her embattled House majority, Speaker Nancy Pelosi is in no mood to contemplate a Democratic defeat, much less her legacy.Secretary of State Races: Facing G.O.P. candidates who spread lies about the 2020 election, Democrats are outspending them 57-to-1 on TV ads for their secretary of state candidates. It still may not be enough.But some of the Republican arguments could scarcely be called serious policy critiques.This month, a Republican senator, Tommy Tuberville of Alabama, said Democrats favored reparations “for the people that do the crime,” suggesting the movement to compensate the descendants of slavery was about paying criminals. And Representative Marjorie Taylor Greene, Republican of Georgia, made explicit reference to “replacement theory,” the racist notion that nonwhite, undocumented immigrants are “replacing” white Americans, saying, “Joe Biden’s five million illegal aliens are on the verge of replacing you.”Such language, as well as ads portraying chaos by depicting Black rioters and Hispanic immigrants illegally racing across the border, have prompted Democrats and their allies to accuse Republicans of resorting to racist fear tactics.“I think that white people should be speaking out. I think that Black people should be speaking out,” said Chris Larson, a Democratic state senator in Wisconsin who is white and has denounced Republican ads against Mr. Barnes. “I think that all people should be speaking out when there is vile racism at work.”When former President Donald J. Trump rallied for Representative Ted Budd in Wilmington, N.C., last month, he made a joke about “the N-word,” saying it meant “nuclear.”Jonathan Ernst/ReutersDemocrats themselves are dealing with intraparty racial strife in Los Angeles caused by a leaked recording in which Latino leaders are heard using racist terms and disparaging words toward their Black constituents.But it is Republicans’ nationwide focus on crime that is fueling many of the attacks that Democrats say cross a line into racism.The conservative group Club for Growth Action, backed by the billionaires Richard and Elizabeth Uihlein, Diane Hendricks and Jeff Yass, pointed with pride to the crime ads it has run against Ms. Beasley. “Democrats across the country are getting called out for their soft-on-crime policies,” said the group’s president, former Representative David McIntosh. “Now that their poor decisions have caught up with them, they’re relying on the liberal media to call criticisms of their politically inconvenient record racist, and it won’t work.”.css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}How Times reporters cover politics. We rely on our journalists to be independent observers. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause.Learn more about our process.The 2022 midterms include the most diverse slate of Republican congressional candidates ever, competing against Democratic candidates who would add to the House’s representatives of color and improve on the Senate’s lack of diversity. But it is also the first cycle since Mr. Trump’s presidency, when he set a sharply different tone for his party on race.It was at a rally with Mr. Trump in Arizona this month that Mr. Tuberville and Ms. Greene made their incendiary comments. At another rally in Wilmington, N.C., late last month with a Senate Republican candidate, Representative Ted Budd, Mr. Trump told the audience that President Vladimir Putin of Russia had mentioned “the N-word. You know what the N-word is?” When the audience hooted, he corrected them, “No, no, no, it’s the nuclear word.”Representative Alma Adams, Democrat of North Carolina, who is Black, said, “Donald Trump is fueling this fire.”Still, a rise in violence recently has given openings to both parties.Cheri Beasley, a Democratic candidate for Senate in North Carolina, addressed supporters and patrons during a campaign stop in Charlotte last month.Logan R. Cyrus for The New York TimesIn North Florida, a flier distributed by a Democratic group depicts the face of a Black Republican, Corey Simon, who is challenging a white state senator, on what Republicans have called a shooting target and Democrats call a school easel, with bullets shown strewn underneath. The message was about gun control and school shootings, staples of Democratic campaigns, and identical mailers targeted two other Republican candidates, who are white and Latino.Republicans say their attacks are capturing voters’ anxieties, not feeding them. Defending Mr. Tuberville, a former football coach at Auburn University, Byron Donalds of Florida said crime had become a leading issue because of “soft-on-crime policies and progressive prosecutors in liberal cities.” Mr. Donalds, one of two Black Republicans in the House, added, “As a coach and mentor to countless Black men, Tommy Tuberville has done more to advance Black lives than most people, especially in the Democratic Party.”Ms. Greene and Mr. Tuberville did not respond to requests for comment.Then there is the Republican mailer in Wisconsin that clearly darkened the face of Mr. Barnes.“If you can’t hear it when they pick up the bullhorn that used to be a dog whistle, you can see it with your own eyes,” said Mr. Larson, the Wisconsin state senator.The darkening of white hands in a stock photo of a barber on a Republican mailer in New Mexico prompted outrage there. The New Mexico Republican Party said that Democrats were trying to divert attention from their record on crime. A Republican leader in the state House of Representatives, Rod Montoya, told The Albuquerque Journal that the hands were darkened to make the fliers “gloomy.”Some liberal groups do seem intent on discerning racism in any message on crime. After Gov. Kim Reynolds of Iowa, who is white, ran an ad opening with a clip of Representative Cori Bush of Missouri, who is Black, calling for defunding the police, Iowa Democrats called it racist because Ms. Reynolds’s Democratic challenger, Deidre DeJear, is also Black, and, as she has said, bears a resemblance to Ms. Bush.Progressive groups say their concern is merited.“Crime in America has always, at least in modern times, been racially charged,” said Christopher Scott, chief political officer at the liberal group Democracy for America. “The ads aren’t getting to policy points. They are images playing on their base’s fears.”But the policy differences between the two parties are real. Democrats have pushed for cashless bail, saying the current system that requires money to free a defendant before trial is unfair to poor people. Republicans say cash bail is meant to get criminals off the streets. Democrats have expressed solidarity with racial justice protesters and helped bail out some who were arrested after demonstrations over the murder of George Floyd turned destructive. Republicans have said those actions condoned and encouraged lawlessness.Representative Marjorie Taylor Greene made explicit reference to “replacement theory,” the racist notion that nonwhite, undocumented immigrants are “replacing” white Americans.Rebecca Noble for The New York TimesSkin color is beside the point, said Jonathan Felts, a spokesman for Mr. Budd’s campaign in North Carolina, as he defended the blitz of crime advertising against Ms. Beasley. One ad toggles between images of white children — victims of brutal crimes — and the face of Ms. Beasley, her expression haughty or bemused.“The images used in the ad match up to the victims of the criminals she went easy on,” Mr. Felts said. “Are you suggesting the ad makers should make up fake victims, or are you suggesting she shouldn’t be held accountable for her judicial and legal record?”In fact, the judicial and legal records portrayed in at least one of the ads have been determined to be distorted, at best. The first version of the Republican Senatorial Committee’s ad, which portrayed child crime victims from different races, was pulled down by North Carolina television stations in June after they agreed that some of the assertions were false. In a later version, the committee made slight word changes to satisfy the channels but added a more overt racial contrast.“All communities are concerned about public safety,” said State Representative Brandon Lofton, a Democratic Black lawmaker whose South Charlotte district is largely white. “There is a way to talk about it that is truthful” and does not cross racial lines, he said.The campaigns themselves have steered clear of charging racism.Dory MacMillan, a spokeswoman for Ms. Beasley, said, “Our race remains a dead heat, despite Congressman Budd and his allies’ spending millions of dollars to distort Cheri’s record of public service.”In Wisconsin, a spokeswoman for Mr. Barnes, Maddy McDaniel, similarly declined to go further than to say that “the G.O.P.’s fear-mongering playbook failed them last cycle, and it will fail again.”Mr. Barnes, for his part, seemed to make playful use of his portrayal in one of the Republican attack ads as “different” during his first debate with Senator Ron Johnson, the two-term incumbent. He was, indeed, different, Mr. Barnes said, “We don’t have enough working-class people in the United States Senate.” More

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    Are You Being Flooded With Political Text Messages? We Want to See Them.

    Candidates and advocacy groups are inundating voters’ phones with political text messages. Tell us about your experiences.In the lead-up to the midterm elections, campaigns are inundating millions of people with political text messages. It’s easy to see why.Text messages are much cheaper for political campaigns than TV ads or online ads. Software enables campaigns to quickly create and send bulk messages directly to voters’ phones. Another bonus: Many people who ignore campaign emails actually open and read phone messages.New rules put in place this year by mobile phone carriers were supposed to reduce the flood of unsolicited political text messages. But many people find they are being bombarded more and more with campaign messages they never signed up for.If you are being spammed with political robotexts, I’d like to hear from you.I’m a technology reporter at The New York Times who investigates the societal impacts, and unexpected consequences, of tech trends like campaign texting. The potential benefits for voters seem clear: Political text messages can provide useful information.But the drawbacks this election cycle go beyond voter annoyance and frustration. Political text messages are increasingly a vector for stoking political polarization and spreading disinformation.We’d like to hear about your experiences and see some of the messages you’ve received.We may use your contact information to follow up with you. If we publish your submission, we will not include your name without first contacting you and obtaining your permission.Tell us about your political text messages. More

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    Suzanne Scott’s Vision for Fox News Gets Tested in Court

    Suzanne Scott remade Fox News Media into a lucrative consumer brand. But a $1.6 billion defamation suit against the company is testing her strategy and leadership.Before the committee investigating the Jan. 6 insurrection held its first prime-time hearing in June, Suzanne Scott, the chief executive of Fox News Media, called Lachlan Murdoch, her boss, to tell him how her network planned to broadcast the event.They wouldn’t, she said. The channel would stick with its usual prime-time lineup of Tucker Carlson, Sean Hannity and Laura Ingraham. Mr. Murdoch, the executive chairman of Fox Corporation, was fine with Ms. Scott’s decision, according to an executive with knowledge of their conversation.As a business move, Ms. Scott’s call was the right one for Fox News in the end. As many viewers tuned in as they would on a regular night. And Fox still managed to best CNN in the ratings.The decision was true to form, according to interviews with more than a dozen current and former colleagues. Since Ms. Scott took over the top job at Fox News in 2018, her colleagues said, she has managed from behind the scenes with a simple mantra: Respect Fox’s audience. Often, that involves sparing conservative viewers what they don’t want to hear — even when that means ignoring one of the biggest stories of the year.That strategy has helped Fox News succeed not just as the most-watched cable news network in the country but also as a multibillion-dollar consumer brand with a suite of businesses that, according to a recent company promo for one product, offers fans “The World According to Fox.” In addition to the Fox News and Fox Business cable channels, Ms. Scott has introduced Fox News Books, a publisher of meditations on Christianity; Fox Nation, a $5.99-per-month streaming service that produces a reboot of “Cops” and an original special from Mr. Carlson, “The End of Men,” that purports to explore a nationwide decline in testosterone rates; and Fox Weather, a new app and cable channel.Ms. Scott told her boss, Lachlan Murdoch, right, that the network wouldn’t broadcast the first Jan. 6 prime-time hearing in June. Mr. Murdoch is the son of Rupert Murdoch, the chairman of News Corp and Fox.Drew Angerer/Getty ImagesBut Ms. Scott’s Fox News — a sanctuary for conservatives where few unpleasant facts intrude and political misinformation has spread — also looms large in a case that threatens Fox’s business, and possibly Ms. Scott herself. She has emerged as one of the central figures in the $1.6 billion defamation lawsuit against Fox by Dominion Voting Systems, in which the voting company accuses Fox executives of juicing ratings and profits by repeatedly airing false information about Dominion machines siphoning votes away from former President Donald J. Trump.According to several people closely involved in the case, lawyers for Dominion are expected to depose her soon. A judge has granted Dominion access to her emails and text messages from the period after the 2020 election when Fox anchors and guests amplified some of the most outrageous falsehoods about Dominion and its supposed role in a plot to steal the election.So far, those messages contained at least one instance in which Ms. Scott expressed skepticism about the dubious claims of voter fraud that her network had been promoting, a recent court proceeding revealed. That kind of evidence is what Dominion hopes will ultimately convince a jury that Fox broadcast information it knew to be false, which would leave the company on the hook for significant damages.People who have heard Ms. Scott speak in meetings say she has been critical of Mr. Trump’s election denial claims, though she mostly keeps her personal politics private. (She is registered as unaffiliated.) One colleague recalled that in a meeting shortly after the 2020 election, Ms. Scott seemed in disbelief as she described how people she considered otherwise serious and rational thought there was any chance Mr. Trump could legitimately stop President Biden’s inauguration.What to Know About the Trump InvestigationsCard 1 of 6Numerous inquiries. More

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    Groups Saturate TV With Negative Ads About Warnock and Walker

    ATLANTA — Democratic and Republican groups in Georgia are spending millions of dollars on highly personal negative advertising in the final weeks of the race between Senator Raphael Warnock and his challenger, Herschel Walker, disparaging the candidates by drawing more attention to their pasts.Days before the candidates are set to meet on a debate stage, groups aligned with each party are flooding the airwaves with a pair of ads that underline accusations of domestic violence against Mr. Walker, a Republican, and marital disputes involving Mr. Warnock, a Democrat. Their messages are shaping the final few weeks of campaigning in one of the country’s most closely watched races that could determine control of the Senate, and at times one of the most hostile.The advertising back-and-forth follows more than a week of negative headlines focused largely on Mr. Walker. After The Daily Beast first reported that Mr. Walker paid for a woman’s abortion, The New York Times confirmed the report and learned that the woman had ended their relationship after she refused to have a second abortion despite Mr. Walker’s urging.Now, as Democrats spend big to elevate those claims, Republicans are hitting back to paint Mr. Warnock as a candidate also plagued by scandal.A PAC supporting Mr. Walker, 34N22, is spending $1.5 million on an advertisement that shows footage from a police body camera after a 2020 incident between Mr. Warnock and his ex-wife, Ouleye Ndoye, who claims in the video and ensuing police report that he ran over her foot. Paramedics on the scene were unable to locate evidence of physical injury to Ms. Ndoye’s foot. Mr. Warnock was not charged with a crime.“I just can’t believe he would run me over,” she says through tears. “I’ve tried to keep the way that he acts under wraps for a long time, and today he crossed the line. So that is what is going on here, and he is a great actor. He is phenomenal at putting on a really good show.”The Democratic-aligned groups Georgia Honor and Senate Majority PAC are spending a combined $36 million to dominate the airwaves with anti-Walker advertising, including an advertisement that takes lines from a tweet that Mr. Walker’s son Christian Walker posted after the initial reports about his father’s paying for the abortion. In it, he accused Mr. Walker of domestic abuse against him and his mother, Cindy Grossman.A voice-over on the ad repeats the accusation as similar text flashes on the screen: “He threatened to kill us and had us move six times in six months running from his violence.” The ad also shows pictures of a police report that outlines an episode in which Mr. Walker arrived at Ms. Grossman’s home with a gun.“Six moves in six months running from Herschel Walker’s violence,” the voice-over says again against footage of an empty apartment and moving boxes.Mr. Walker and Mr. Warnock will debate in Savannah, Ga., on Friday. Early voting in Georgia begins on Monday. More

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    TikTok Bans Political Fund-Raising Ahead of Midterms

    Less than two months before the midterm elections, TikTok is blocking politicians and political parties from fund-raising on its platform.In a blog post on Wednesday, the social media platform said it would prohibit solicitations for money by political campaigns. The company said political accounts would immediately lose access to advertising features and monetization services, such as gift giving, tipping and e-commerce capabilities.Over the next few weeks, TikTok will clamp down on politicians’ posting videos asking for donations, or political parties’ directing users to online donation pages, the company said.Accounts run by government offices will be slightly less restricted. TikTok said such accounts would be allowed to advertise in limited circumstances, such as when running educational campaigns about Covid-19 booster shots. But the people operating those accounts must work with someone from the company to run that kind of campaign.The new rules will help enforce a ban on political advertising that TikTok, known for its short videos and younger-skewing audience, first put in place in 2019.The company, which has more than a billion monthly users globally, continues to describe itself as “first and foremost an entertainment platform,” but the platform is increasingly drawing political content. Researchers who track online falsehoods say TikTok is on its way to becoming a major hub of political misinformation, fueled by the same qualities that make consumer products and dance videos go viral on the platform.In a campaign season already marked by conspiracy theories and aggressive rhetoric, TikTok has announced several steps to try to civilize and secure its platform. In August, the company debuted an “Elections Center,” a hub on the app with information about voting curated from authoritative sources and presented in more than 45 languages. TikTok said it planned to label posts related to the midterms with links directing users to the elections hub.Starting on Wednesday, TikTok said it would test a requirement that political accounts in the United States be verified. TikTok also said it was trying to educate users about its sponsorship rules, which prohibit creators from being paid to produce political content. More

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    How a Storied Phrase Became a Partisan Battleground

    A touchstone of political and social discourse, the nearly 100-year-old phrase “the American dream,” is being repurposed — critics say distorted — particularly by Republicans of color.Juan Ciscomani, a Republican who washed cars to help his Mexican immigrant father pay the bills and is now running for Congress in Arizona, has been leaning on a simple three-word phrase throughout his campaign — “the American dream.”To him, the American dream, a nearly 100-year-old idea weighted with meaning and memory, has become something not so much to aspire to but to defend from attack.President Biden and House Speaker Nancy Pelosi are, he says in one ad, “destroying the American dream” with “a border crisis, soaring inflation and schools that don’t teach the good things about America.”For decades, politicians have used the phrase “the American dream” to describe a promise of economic opportunity and upward mobility, of prosperity through hard work. It has been a promise so powerful that it drew immigrants from around the world, who went on to fulfill it generation after generation. Political figures in both parties employed the phrase to promote both their own policies and their own biographies.Now, a new crop of Republican candidates and elected officials are using the phrase in a different way, invoking the same promise but arguing in speeches, ads and mailings that the American dream is dying or in danger, threatened by what they see as rampant crime, unchecked illegal immigration, burdensome government regulations and liberal social policies. Many of these Republicans are people of color — including immigrants and the children of immigrants, for whom the phrase first popularized in 1931 has a deep resonance.To politicians of old, “the American dream” was a supremely optimistic rhetorical device, albeit one that often obscured the economic and racial barriers that made achieving it impossible for many. To the Republican candidates embracing it today, the phrase has taken on an ominous and more pessimistic tone, echoing the party’s leader, former President Donald J. Trump, who said in 2015 that “the American dream is dead.” In the same way that many Trump supporters have tried to turn the American flag into an emblem of the right, so too have these Republicans sought to claim the phrase as their own, repurposing it as a spinoff of the Make America Great Again slogan.A crowd at the Turning Point USA Student Action Summit in Tampa, Fla., waited for former President Donald J. Trump to speak.Todd Anderson for The New York TimesPoliticians have long warned that the American dream was slipping away, a note struck from time to time by former President Barack Obama, former President Bill Clinton and other Democrats. What has changed is that some Republicans now cast the situation more starkly, using the dream-is-in-danger rhetoric as a widespread line of attack, arguing that Democrats have turned patriotism itself into something contentious.“Both parties used to celebrate the fact that America is an exceptional country — now you only have one that celebrates that fact,” said Jason Miyares, a Republican and the child of Cuban immigrants. The American dream was a part of his successful campaign to become Virginia’s first Latino attorney general.In Texas, Representative Mayra Flores, a Mexican immigrant who became the state’s first Latina Republican in Congress, ran an ad that declared, “Democrats are destroying the American dream.” Antonio Swad, an Italian-Lebanese immigrant running for a House seat in the Dallas suburbs, said in an ad that he washed dishes at the age of 15 before opening two restaurants, telling voters the American dream does not “come from a government handout.”More Coverage of the 2022 Midterm ElectionsLiz Cheney’s Lopsided Loss: The Republican congresswoman’s defeat in Wyoming exposed the degree to which former President Donald J. Trump still controls the party’s present — and its near future.2024 Hint: Hours after her loss, Ms. Cheney acknowledged that she was “thinking” about a White House bid. But her mission to thwart Donald J. Trump presents challenges.The ‘Impeachment 10’: With Ms. Cheney’s defeat, only two of the 10 House Republicans who voted to impeach Mr. Trump remain.Alaska Races: Senator Lisa Murkowski and Sarah Palin appeared to be on divergent paths following contests that offered a glimpse at the state’s independent streak.Television ads for more than a dozen Republican candidates in statewide, House and Senate campaigns — more than half of whom are people of color — cite the phrase, according to AdImpact, the ad-tracking firm. Several other House hopefuls, many of them Latinas, frequently cite the words in social media posts, digital ads, campaign literature and speeches.“In Congress, I will fight to defend the American dream,” said Yesli Vega, a former police officer who is the daughter of civil-war refugees from El Salvador and who is running for a House seat in Virginia, posted on Twitter.“The American dream” was a marquee theme in two winning Republican campaigns in Virginia last year: the races by Winsome Earle-Sears, a Jamaica-born Marine veteran who is now the first woman of color to serve as the state’s lieutenant governor, and Mr. Miyares, the attorney general.“On the campaign trail, I used to say, if your family came to this country seeking hope there is a good chance that your family is a lot like my family, and it would be the biggest honor of my life to be your attorney general,” said Mr. Miyares.Attorney General Jason Miyares of Virginia during the inaugural celebration in January.Steve Helber/Associated PressThe Republicans relying on the phrase show the extent to which the party is diversifying its ranks and recruiting candidates with powerful come-from-behind stories. But historians and other scholars warn that some Republicans are distorting a defining American idea and turning it into an exclusionary political message.“The Republican Party is using it as a dog whistle,” said Christina Greer, an associate professor of political science at Fordham University. “They are saying here is the potential of what you can have, if we can exclude others from ‘stealing it’ from you.”Republicans dispute that their references to “the American dream” promote exclusion and say they are using the phrase the same way politicians have used it for decades — to signal hope and opportunity. “I think the left is far more pessimistic than Republicans are about the American dream,” said Representative Yvette Herrell, a New Mexico Republican who is Cherokee and the third Native American woman ever elected to Congress.But this latest iteration of the dream has become a rhetorical catchall for Republicans’ policy positions.Barbara Kirkmeyer, a Republican state lawmaker in Colorado running in a heated House race, embraces the American dream as the theme of her personal story. Ms. Kirkmeyer grew up on a dairy farm, the sixth of seven children in a family that often struggled. She paid her way through college by raising and selling a herd of eight milk cows, yearlings and heifer calves.The American dream, Ms. Kirkmeyer said, was not only about economic opportunity but freedom, connecting the words with Republican opposition to Covid-related mask mandates. “I don’t see the mandates as part of the American dream,” she said. “People felt that was an infringement on their rights and personal dreams.”The earliest mention in print of the words “American dream” appears to have been in a 1930 ad for a $13.50 marked-down bed spring from an American mattress company.Historians and economists, however, credit the writer James Truslow Adams with popularizing the phrase in his best seller published a year later in 1931, “The Epic of America.” His Depression-era definition was a “dream of a land in which life should be better and richer and fuller for everyone.” To Mr. Adams, it was part of a liberal vision in which government was seen as a force to fight big business. His symbol of the American dream at the time was the Library of Congress.For decades, politicians have used the phrase the American dream to describe a promise of economic opportunity and upward mobility, of prosperity through hard work. Bettman, via Getty ImagesFor later generations, Mr. Adams’ phrase came to be defined by an image — a house with a white picket fence — as presidents, companies and popular culture pushed homeownership. But with the chances of owning a home diminishing after the 2008 economic crash, Democrats and Republicans once more sought to redefine it. Now, much of the phrase’s progressive history has been lost, as Republicans argue that big government is the enemy.“That has been the real shift,” said Sarah Churchwell, the author of a 2018 book, “Behold, America: The Entangled History of ‘America First’ and ‘the American Dream.’”The roots of this more conservative vision of the American dream can be traced to Ronald Reagan, who often invoked the phrase and also used it in his appeals to Latino voters, extolling family, religion and an opposition to government handouts. It was a strategy later followed by George W. Bush.“It married conservative values with economic opportunity: ‘We recognize you for your contribution to America and we will give you the opportunity to get ahead if you are willing to do the work,’” said Lionel Sosa, a retired media consultant in San Antonio who is a Republican and who created ads for Mr. Reagan and Mr. Bush.Republicans still use the American dream in the way Mr. Reagan and Mr. Bush did, underscoring a strong work ethic, Christian values and entrepreneurialism. But many Hispanic Republicans now add a harder edge — stressing that they came to the country legally, decrying “open borders” and calling for the completion of the U.S.-Mexico border wall.“In all the time we worked on it, we didn’t say anything having to do with building a wall,” Mr. Sosa said of the past messaging aimed at Hispanic Republicans. “There was no message that you have to be here legally or that if you are not here legally, we don’t want you here.”The politicization of the phrase comes as studies show the American public has become more pessimistic about achieving the American dream. Historians say that in recent years Republicans have been using the phrase far more frequently than Democrats in ads and speeches. While more than a dozen Republican candidates across the country cite the phrase in their TV ads this midterm season, only four Democrats have done so, according to AdImpact.One of the Democratic candidates who has relied on the theme in his ads is Shri Thanedar, an Indian American state lawmaker in Michigan and the Democratic nominee for a House seat. “We have ceded that ground to Republicans and other corporate politicians,” Mr. Thanedar said, referring to areluctance by some Democrats to emphasize the phrase.To Gabe Vasquez, a Democratic congressional candidate in Albuquerque, N.M., the American dream is about ensuring that the economic ladder “is there for everybody and that everyone can climb with you.”Ramsay de Give for The New York TimesGabe Vasquez, a Democrat who is facing Ms. Herrell in New Mexico in the fall, has also embraced the phrase. He tells supporters that his late grandfather — Javier Bañuelos, who taught himself to fix broken televisions with an old manual and eventually opened his own repair shop — made it possible for him to run for Congress. The American dream is not about buying a house, but ensuring that the economic ladder “is there for everybody and that everyone can climb with you,” he said.Yet even Democrats find themselves speaking of the dream as pessimistically as Republicans. Just as Republicans blame Democrats for destroying the American dream, Democrats believe the fault lies with Republicans. They say Republicans are making it harder to obtain by attacking the social safety net and blocking efforts to raise the minimum wage, and that they have co-opted the symbols of patriotism — including words like patriot — and turned them into partisan weapons.“That American dream,” Mr. Vasquez said, “is becoming a hallucination.” More