Books and Literature

Jimmy Donaldson, known to his social media fans as MrBeast, is teaming up with the mega-best-selling thriller author.Jimmy Donaldson — better known to his hundreds of millions of online followers as MrBeast — has leveraged his vast social media audience to sell everything from Beast-branded burgers, snack packs and chocolate bars to water bottles, toys, basketballs and $65 hoodies.Now, he’s aiming to sell his followers an unlikely new product: a novel.Donaldson is teaming up with the mega-best-selling author James Patterson on a thriller, which will be published by HarperCollins in 2026, with a simultaneous global release in 15 languages. The plot sounds like an over-the-top version of one of MrBeast’s viral YouTube videos, competitions that often offer enormous sums of cash to contestants who can prevail in absurd challenges (“Survive 100 Days Trapped, Win $500,000”).The novel will center on an extreme global contest, in which 100 players compete to prove their leadership skills by surviving life-threatening tests in dangerous locations around the world. In a battle to win the billion-dollar prize, participants form relationships and betray one another as they struggle to avoid elimination, or death.The fight to land the project also turned into an intense competition among publishers, who were tantalized by the viral marketing possibilities of signing a social media star with 500 million followers. News of the collaboration began circulating in March, with reports of a heated bidding war with offers in the eight-figure range. HarperCollins did not disclose the financial details of the deal, which was negotiated by Robert Barnett and Deneen Howell of Williams & Connolly on behalf of Patterson, and by Byrd Leavell and Albert Lee at United Talent Agency representing MrBeast.It’s unclear whether MrBeast’s massive online audience will translate into book sales. Publishers have tried for decades to harness the marketing power of social media stars, with varying success. But MrBeast is a star of a different magnitude.“He’s such a smart operator in understanding the social media algorithms, what drives engagement, what drives activation,” said Brian Murray, president and chief executive of HarperCollins. “One of the challenges we have in publishing is there’s so much noise out there in the media and entertainment landscape, and trying to break through with books can be difficult.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More