Digital media

Mauren Sparrow downloaded TikTok in March to pass the time during lockdown. Since then she’s posted tutorials on crafting and videos of her two cats, Calcifer and Jiji, some of which have accrued millions of views and likes. But with the Chinese-owned app now under fire over data privacy concerns, Sparrow, 29, and other young users have reacted with a resounding shrug.I’m so used to all social networks having my data that I feel it’s just the price I have to pay to connect with othersMauren Sparrow, TikTok user“I don’t really care that these corporations have my data as long as I know they have it,” Sparrow says. “At this point, I’m so used to all social networks having all of my data that I feel it’s just the price I have to pay to connect with others.”TikTok’s future has been in flux for weeks after the US secretary of state, Mike Pompeo, hinted at a potential ban in early July. Most recently, Donald Trump approved of Microsoft’s efforts to acquire a part of TikTok’s business, but only if the deal was completed by 15 September. A price has not yet been arrived at but could top $10bn.Threats of action against the app – which some US authorities fear could share user data with the Chinese government – sent shockwaves through the TikTok community, with many content creators rushing to launch live streams to direct followers to alternative platforms. Videos reacting to the potential ban ranged from technical tips on how to evade it, to anger at Trump, to indifference over data privacy. “Am I the only one who doesn’t care if China collects my data?” a user in one viral video stated. “Let [the Chinese government] have my data. They know me better than I know myself,” another joked.TikTok is one of the world’s most popular apps and has been downloaded roughly 2bn times, meaning a ban would not be easy, or popular. Forty-seven per cent of millennials and 59% of Gen Z – the biggest demographic on the platform – said the app should not be banned. Meanwhile, 25% of Gen Z users said they would be more likely to use TikTok if the US banned it. Just 9% said a ban would make them less likely to use it, according to a US survey from the market research firm Morning Consult.“I think that there would be a riot if TikTok were somehow truly banned in this country,” Sparrow said.The debate over TikTok’s future has also underscored the generational divide between the lawmakers legislating technology platforms and the people who use them. For Gen Z, which has grown up on Facebook, Snapchat and Instagram, having their personal data collected is a given. TikTok in particular thrives on oversharing, with young people using music to share embarrassing stories and photos of themselves, to the tune of millions of likes and comments. “Some of you are too comfortable on here” is a common refrain in the comments of videos.On a more fundamental level, most do not believe they have the choice to opt out of data collection, said Josh Golin, the executive director of the non-profit Campaign for a Commercial Free Childhood. “If you gave most young people a choice between protecting their privacy by getting off social media or staying on social media, they will stay,” he said. “But what if you had a choice to be both on social media and have your privacy protected?”With a historic hearing involving big tech firms last month and new data privacy laws in California and Europe, there have been incremental steps towards that goal. But many users are not in a hurry to force companies to change their data practices. Studies show Gen Z is more tolerant of targeted advertising and less bothered by surveillance. While 46% of Gen X and 45% of millennials are concerned companies will use their data against them, just 37% of Gen Z is worried, according to a 2019 survey from the marketing firm Mobile Marketer.It feels ridiculous to worry about China when it seems everyone is literally recording us as we grow upAnnie, 19-year-old TikTok userAnnie, a 19-year-old TikTok user who downloaded the app to pass the time during quarantine and now uses it daily, said she finds the US government’s focus on China “ridiculous” when US companies “do the same”.“Our personal data is collected by endless amounts of private corporations who just sell our details to the highest bidder,” said Annie, who asked to use a pseudonym to protect her privacy. “It feels a bit ridiculous to worry solely about China when it seems everyone is literally recording us as we grow up.”A spokeswoman from TikTok told the Guardian the company’s security team was led by an experienced, US-based chief information security officer with “decades of industry and US law enforcement experience”. All US user data was stored in the US, she added, with strict controls on employee access. The company has also released a series of informational videos on the app about how to keep user data private and secure. More