Las Vegas’s historic Westside has long been celebrated for its Black community’s entrepreneurship, activism and resilience. The neighborhood became “historic” when America’s first racially integrated casino, the Moulin Rouge, opened in 1955, employing Black card dealers and chorus line dancers, and welcoming singers such as Sammy Davis Jr and Ella Fitzgerald to not only perform, but to dine and gamble. Today, campaign organizers for Kamala Harris hope the community will play a history-making role again in November.The 2024 presidential election could hinge on how Nevada swings. To win the key battleground state, Democrats will have to run up the score in Las Vegas to overcome deficits in rural counties and the evenly divided electorate in Reno.About 10% of the state’s population identifies as Black or African American, a majority of whom live in the Las Vegas Valley. According to the Harris campaign, this subset is fired up, and turnout and enthusiasm in the critical Democratic constituency may make a difference.“It’s been pandemonium,” says Ishmael Carroll, the campaign’s regional political director focused on outreach to southern Nevada’s Black community. “I’ve been inundated with calls, texts, emails. It’s complete excitement. In previous elections I had to go find people. People are calling me now first thing in the morning, late at night – ‘How can I be involved? How can I participate? What can I do to help?’“I think they identify the importance of this moment in our history,” Carroll adds.Lya Harvey, a 52-year-old nurse practitioner, is one of those first-time volunteers. Though she always votes, she had never attended rallies, volunteered or donated to a campaign before, she said.“I’m really not that into politics, but given the situation right now between the two parties, I think it’s necessary to be out here getting involved,” she says. She’s tired of the “mean and nasty” attacks that have divided communities and contributed to dysfunction in Washington.View image in fullscreen“We’ve always had Democrats and Republicans and different views,” Harvey adds. “But right, I don’t think we can deal with any problems until we deal with [the division].”Nevada’s winner has gone on to the White House in 10 of the past 12 presidential elections. Democrats enjoy a winning streak in the battleground state that goes back four election cycles, to Barack Obama’s double-digit victory in 2008. But each of those wins was tighter than the last, and though Joe Biden narrowly defeated Donald Trump here in 2020, Trump held a significant lead in the polls of their expected rematch, contributing to Biden’s decision to end his re-election bid for lack of a viable path to victory.Harris’s Sun belt strategy to challenge Trump in North Carolina, Georgia, Arizona and Nevada has its strongest chance of a win here, according to current polling estimates.Daniele Monroe-Moreno, a Nevada assemblywoman and chair of the Nevada state Democratic party, says the reasons for Harris’s appeal in the Westside community are multifold. It’s a diverse city with multicultural families that see themselves, their friends and neighbors in Harris’s narrative, she said, which matches their “vision of the future”.“We’re Black, Native American, Hispanic and AAPI all in my family,” Monroe-Moreno shares. “But we’re also straight, gay, bi, Christian, Jewish and Muslim, so when I talk about ‘the community’, I talk about all of us, because it takes all of us working together for a better future. And I believe the excitement we’re seeing with Kamala Harris is that there are so many families like mine that see her and Tim Walz, who is like that guy next door who mows the lawn for the senior who can’t do it any more … They see Kamala and Tim as people they know and can personally attach themselves to.”Volunteers say they’ve been encouraged by voters’ responses to Harris and Walz’s proposals. The anxieties that Las Vegas organizers and volunteers “hear at the doors”, as they say, are consistent all across Nevada. The state’s education system isn’t preparing children for success. Rent and home prices are through the roof. Essential items like food and gas are frustratingly expensive.Harris’s effort to distance herself from criticisms of the Biden administration’s handling of the economy has included plans that seem tailored for door-to-door canvassers to assuage skeptical voters. There is the promise to build 3m new homes over four years. Tax credits for parents and small business owners. A plan to investigate corporations that engage in price-gouging on groceries.There’s also clear excitement for a younger, vibes-ier candidate who provides a striking contrast to Trump. There’s fresh hope that she can actually win a race that once looked like a Democratic death march. And then there’s the opportunity to shatter what Hillary Clinton often referred to as the “ultimate glass ceiling”.Harris rarely acknowledges the chance to overcome centuries of biases and oppression that have prevented a woman of color from representing one of the two major political parties as the presidential nominee. She may fear hearing the same attack lines Clinton faced about being driven more by personal legacy than by the kitchen table issues voters ultimately prioritize. Still, to borrow a famous Bidenism: this is a big fucking deal.Being one ballot away from electing the first Black Indian American female president has those communities fired up, along with Democrats who value diverse representation in positions of power.“You can see she actually cares about people,” Harvey, the first-time volunteer, says, “and being a Black woman – and I’m a Black woman – she understands that it’s about a lot more than just being a politician.”skip past newsletter promotionafter newsletter promotionHer T-shirt suggests a new slogan: “kaMALA: Make America Laugh Again”. If Harris succeeds, historians will note that joy and humor proved surprisingly effective in galvanizing support against the perceived threat of Maga authoritarianism.There are nonpartisan voters in Las Vegas’s historic Westside who would welcome courtship from Republicans. Brian Harris, 64, founder of the Independent Black Voters group on Facebook, says: “It’s not about the party, it’s about the agenda.”There’s one problem, however. “Until Republicans get rid of the white nationalism, I can’t support them,” he says. “If they stop being the party of Trump and become conservative, I’ll talk to them. And if there are good people, they may get endorsed by us, but it comes down to us picking what’s best for us.”What about the complaints that Democrats only show up every four years when they need the Black community’s vote?Carroll, the Democrats’ regional director, says he grew up in the historic Westside and has been organizing here for years. All the campaign’s outreach teams, he adds, are led by individuals with deep community ties and in partnership with neighborhood non-profits and small business owners who host events.Those include Souls to the Polls gatherings in the Baptist community, neighborhood block parties and a weekly roundtable discussion at the Westside Oasis bar and restaurant.A registered independent, Terry Adams, Westside Oasis’s owner, participates in these discussions in which voters air concerns, analyze the issues and share research on news-making items like Project 2025, the Heritage Foundation’s proposed agenda for a second Trump term.View image in fullscreenThough the event is called Black Voices of Las Vegas, Adams proudly shares that often a majority of the attendees are white women. “This is for everybody,” he says, adding that it’s his civic duty to provide space for the event. “It’s the principles of the United States of America that matter. That’s what everybody strives for.”Longtime Democratic activists are also turning out with excitement to rally support for a Harris presidency. La Toya Laymon, 49, volunteers in every election. She was raised to understand that if you don’t like the way things are, you need to step up and get involved, she said. Her mother was a freedom fighter in Mississippi who was arrested at age 14 for demonstrating for equal rights and detained for three days afterward in a boxcar.“How could I not fight?” Laymon says. “I am her walking dream.”As a human resources professional, she feels frustrated by efforts to dismantle diversity, equity and inclusion programs. As a woman, she feels disturbed that the right to an abortion was won and lost during her lifetime.“A lot of people don’t understand the gravity [of elections] because they are reaping the benefits of people like my mother and my grandparents,” Laymon says. “This election is just because we didn’t do the job in 2016, and now everyone is like, ‘OK, who is going to get us back on track to democracy? Kamala Harris is that person.’” More
