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    Super Bowl Viewership Rose to 123.4 Million, a Record High

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    The figure easily exceeded last year’s 115.1 million, capping off a big year for N.F.L. ratings.Sunday night’s overtime Super Bowl shattered ratings records.An audience of 123.4 million watched the Kansas City Chiefs beat the San Francisco 49ers, according to preliminary figures from Nielsen and CBS, which broadcast the game. That figure easily eclipsed last year’s record high of 115.1 million, when Kansas City defeated the Philadelphia Eagles. Final Nielsen ratings for the Super Bowl will be issued on Tuesday,The figure is the total who watched on CBS, the Paramount+ streaming app, the Spanish-language channel Univision, N.F.L. digital channels or Nickelodeon, which aired a child-friendly telecast. The vast majority watched the game on CBS, which recorded 120 million viewers, according to Nielsen. The game had a lot going for it. It went into overtime, concluded with a game-winning touchdown pass (for a 25-22 final score) and featured an elite Kansas City team with a superstar quarterback, Patrick Mahomes. Travis Kelce, Kansas City’s starting tight end, also happens to be dating a megastar in Taylor Swift, who attended the game in Las Vegas.At a moment when traditional television ratings have been in free fall, the N.F.L., particularly the Super Bowl, has stood immune to massive viewership changes affecting the rest of the media world. Thirteen of the last 15 Super Bowls have drawn more than 100 million viewers, according to Nielsen, a bigger audience than in earlier decades.Sunday’s performance also capped off a big year for N.F.L. ratings.Viewership was up 7 percent, according to Nielsen, falling just shy of the record set in 2015. Several playoff games set ratings records, including the A.F.C. championship game on CBS, which scored more than 55 million viewers, and an A.F.C. divisional playoff game that drew more than 50 million. The N.F.C. championship game was a little short of a record.League officials have pointed to numerous close games this season — along with a playoff hunt that still included several teams toward the end — as big reasons that ratings jumped. (It’s less clear how much Ms. Swift helped boost viewership.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Taylor Swift, Usher and a Kansas City Chiefs’ Super Bowl Win in Las Vegas

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      Take America’s biggest game, add Taylor Swift and Usher, and put it all in Las Vegas, and Kansas City’s repeat as Super Bowl champion makes perfect sense.At some point, the Super Bowl stopped being entirely about football and evolved — or is it devolved — into a corporate carnival with lavish parties, halftime extravaganzas and commercials whose budgets seemed to rival a blockbuster movie.The apex of that transformation arrived with the N.F.L. planting this year’s event in Las Vegas, where the prevailing ethos might well be that a bellyful of anything is barely enough.But Super Bowl LVIII, with its attendant flash — and America’s favorite football fan, Taylor Swift, chugging a beer in a private box — demonstrated on Sunday night how sports stands apart from other types of entertainment.If the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers was as tightly scripted as Usher’s elaborate choreography, the teams might have been pelted with rotten tomatoes or booed off the stage by halftime. It was mostly an evening of stumbles and bumbles: two fumbles, an interception, a muffed punt, a blocked extra point, a raft of untimely penalties — and for the 49ers enough regrets to last a lifetime.But all the mistakes and all those field goals — seven in all — would eventually be subsumed by the tension that unfolded in the fourth quarter and continued on into overtime of what became the longest game in Super Bowl history.Kansas City receiver Mecole Hardman caught the winning touchdown with three seconds left in the first overtime period.Bridget Bennett for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The Super Bowl Could Make Mint for the NFL

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      An overtime classic, featuring appearances by Usher and Taylor Swift, could make this year’s Super Bowl a hugely profitable money-maker for the N.F.L.Did the Taylor Swift effect vault this year’s Super Bowl into the record books?John G Mabanglo/EPA, via ShutterstockThe N.F.L. scores bigIn many ways, the N.F.L. couldn’t have asked for a better outcome for the Super Bowl. It got a thrilling overtime victory that cemented the Kansas City Chiefs as the league’s latest dynasty; a well-reviewed halftime show by Usher; a full roster of pricey ads; and, of course, Taylor Swift in person.It was a powerful reminder of the Super Bowl’s singular perch in America’s cultural landscape, and how that can translate into billions for a juggernaut sports league.The game was a place to see and be seen. Yes, Swift arrived in time from Japan to cheer on her boyfriend, the Chiefs star Travis Kelce. And A-list celebrities like Jay-Z, Beyoncé and LeBron James were spotted at Allegiant Stadium in Las Vegas.Also in attendance were corporate moguls including Elon Musk — who touted a surge in activity on his X social network during the game — Tim Cook of Apple and the Twitter and Block co-founder Jack Dorsey, who was wearing a crypto in-joke T-shirt.The game could set a record. The broadcast, perhaps aided by an army of Swift fans, may surpass the 115 million viewers who tuned in last year, making that the most-watched show in U.S. history. (Viewership for N.F.L. games has rebounded strongly in recent years; the A.F.C. and N.F.C. championship matches on Jan. 28 accounted for nearly 39 percent of national linear TV viewing.)That would help explain why advertisers were still willing to fork over $7 million for a 30-second spot during last night’s broadcast. (More on the ads later.) “In this era of fragmentation, the Super Bowl is what television used to be,” Brad Adgate, a veteran media analyst, told The Times.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More