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    Donald Trump and Elon Musk’s Fight Brings the Memes Out in Full Force

    What happens when two billionaires with huge followings on social media start a public feud? Great memes.It was a messy divorce, and the internet was watching from the sidelines. So of course, the memes were out in full force.As the relationship between President Trump and Elon Musk unraveled publicly on Thursday, bystanders flooded social media with memes comparing them to the main figures in some of the most legendary feuds, including the teenage frenemies of “Mean Girls” and the rappers Drake and Kendrick Lamar.“The big beautiful bill led to the big beautiful breakup,” one person observed on X, Mr. Musk’s social media platform, referring to the disagreement over Mr. Trump’s domestic policy bill that set off the clash. An X account devoted to political jokes posted a doctored image of an iPhone emergency alert: “THE GIRLS ARE CRASHING OUTTTTT,” it announced.It’s “like Kendrick v. Drake but with two Drakes,” another X user posted, comparing Mr. Trump and Mr. Musk to the rapper who was perceived as having definitively lost his feud with Mr. Lamar after Mr. Lamar performed a diss track at the Super Bowl in February.Other scenarios recast Mr. Trump and Mr. Musk as a divorced couple sharing custody of their child, Vice President JD Vance; supermarket lobsters being egged on to fight; and two monkeys engaged in a knife fight surrounded by cheering spectators clutching fistfuls of money — a scene from a 2000 episode of “The Simpsons.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Is Trump Unveiling a Crypto Wallet? His Associates Say Yes. His Sons Say No.

    The back-and-forth over a potential Trump cryptocurrency wallet on Tuesday exposed rifts among the family’s web of digital currency ventures.A flashy new website drew a surge of attention on Tuesday afternoon, purporting to announce the latest cryptocurrency venture backed by President Trump.The developers of Mr. Trump’s memecoin, the website said, were working with a company called Magic Eden to launch “the Official $TRUMP Wallet” — a trading app for customers to buy and sell digital currencies.But the announcement soon triggered a backlash from an unexpected source: Mr. Trump’s sons.Donald Trump Jr. wrote on X that the Trump family business had no connection to the new crypto product. His brother Eric Trump said he knew “nothing about” it. And in a rare social media post, Barron Trump, the youngest Trump son, said that “our family has zero involvement.”The sons’ reaction to the announcement appeared to expose a rift in Mr. Trump’s ever-expanding network of crypto ventures, a complex web of businesses run by various family members and associates who now appear to be competing against each other.On one side is Bill Zanker, a longtime Trump business partner and the architect of the president’s memecoin, a type of cryptocurrency usually based on an online joke, which Mr. Trump began promoting shortly before his inauguration in January. On the other are Mr. Trump’s sons, who helped found World Liberty Financial, a separate crypto business that markets its own digital currency, which has generated $550 million in sales.In a series of text messages to The New York Times, Eric Trump escalated the dispute on Tuesday, saying the Trump family would legally challenge the creation of the “Official $TRUMP Wallet” — even though it was being promoted on social media by an account linked to Mr. Zanker.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Tesla Protesters Claim a Victory as Elon Musk Leaves Trump’s Side

    The activists behind the Tesla Takedown campaign say they intend to expand beyond protests at the company’s showrooms.Elon Musk left the Trump administration with a White House send-off on Friday. That was a victory of sorts for a group of activists who have spent much of the last four months organizing protests against Mr. Musk’s right-wing politics by targeting his electric car company, Tesla.A day later, on Saturday, hundreds of people showed up at more than 50 Tesla showrooms and other company locations to continue their protests.The campaign at Tesla sites began in February after Joan Donovan, a sociology professor at Boston University, gathered friends to hold a demonstration at a Tesla showroom in Boston, and posted a notice about her plan on Bluesky using the hashtag #TeslaTakedown. She said she had been inspired by a small protest at Tesla’s electric vehicle chargers in Maine soon after President Trump’s inauguration.“That first one on Feb. 15 was me and like 50 people,” Ms. Donovan said. “And then the next week it was a hundred more people, and then a hundred more after that, and it’s just grown.”Tesla Takedown has since expanded into an international movement, staging demonstrations at Tesla factories, showrooms and other locations in countries including Australia, Britain, France and Germany as well as across the United States. The campaign’s U.S. growth has been fueled in large part by anger over Mr. Musk’s leadership of the Department of Government Efficiency, which has slashed government spending and dismissed tens of thousands of federal workers while gaining access to sensitive personal data.Mr. Musk departed the administration after his involvement in politics hurt his companies, especially Tesla. Sales of the company’s cars have tumbled since Mr. Trump took office and the start of protests against the company.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Democrats Throw Money at a Problem: Countering G.O.P. Clout Online

    At private gatherings, strategists and donors are swapping ideas to help the party capture the digital mojo that helped President Trump win. Yes, there’s a price tag.Six months after the Democratic Party’s crushing 2024 defeat, the party’s megadonors are being inundated with overtures to spend tens of millions of dollars to develop an army of left-leaning online influencers.At donor retreats and in pitch documents seen by The New York Times, liberal strategists are pushing the party’s rich backers to reopen their wallets for a cavalcade of projects to help Democrats, as the cliché now goes, “find the next Joe Rogan.” The proposals, the scope of which has not been previously reported, are meant to energize glum donors and persuade them that they can compete culturally with President Trump — if only they can throw enough money at the problem.Democrats widely believe they must grow more creative in stoking online enthusiasm for their candidates, particularly in less outwardly political forms of media like sports or lifestyle podcasts. Many now take it as gospel that Mr. Trump’s victory last year came in part because he cultivated an ecosystem of supporters on YouTube, TikTok and podcasts, in addition to the many Trump-friendly hosts on Fox News.The quiet effort amounts to an audacious — skeptics might say desperate — bet that Democrats can buy more cultural relevance online, despite the fact that casually right-leaning touchstones like Mr. Rogan’s podcast were not built by political donors and did not rise overnight.Wealthy donors tend to move in packs, and some jaded liberals worry that the excitement could cause money to flow into projects that are not fully fleshed out. They argue that the latest pitches on the left are coming from operatives who are hungry to meet donors’ demand for a shiny new object. In a break from the past, some of the Democrats’ new ventures are for-profit companies.And so far, there are still more ideas than hard, committed money: One Democratic operative described compiling a spreadsheet of 26 active projects related to creators, over a dozen of which are new since November. But a few of the efforts have ties to major donors that could give them liftoff.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Timothee Chalamet Was a Knicks Superfan Before He Was Famous

    Tim Chalamet, an unknown teenager, was with the Knicks in the hard times. Timothée Chalamet, the famous actor, is loving every second of the team’s deep playoff run.Timothée Chalamet, the Academy Award-nominated actor, has been impossible to miss during the New York Knicks’ feisty run through the N.B.A. playoffs. A courtside staple at Madison Square Garden, Mr. Chalamet seemed to get nearly as much screen time as Jalen Brunson, the team’s star guard.Mr. Chalamet, 29, was particularly animated as the Knicks eliminated the Boston Celtics in their second-round series. He embraced Bad Bunny. He dapped up Karl-Anthony Towns, the Knicks’ starting center. He posed for the cameras with Spike Lee, the self-appointed dean of Knicks fandom. He leaned out the window of a sport utility vehicle on Friday to celebrate with other fans in the shadow of the Garden after the Knicks’ series-clinching win.He even earned praise on X for getting Kylie and Kendall Jenner, both famous Angelenos, to cheer alongside him at the Garden, in a post that has been viewed more than 23 million times. (That he is dating Kylie undoubtedly helped win them over.)A focus on celebrities at N.B.A. games is nothing new. For years, the Knicks have pushed the concept of the Garden’s Celebrity Row — their answer to the star-studded floor seats at Los Angeles Lakers games. But while Jack Nicholson spent decades holding court at Lakers games, and Drake has been a sideline fixture for the Toronto Raptors, the Knicks of Mr. Chalamet’s childhood often filled out the floor seats with lower-rung celebrities and entertainers who just happened to be in town. And Mr. Lee, of course.These days, Celebrity Row at the Garden delivers on its name. And in that group of A-listers, Mr. Chalamet has the fan credentials to hang with any of them.Evidence of Mr. Chalamet’s longstanding loyalty is apparent in social media posts from November 2010, around the time that Mr. Chalamet, then 14, was attending LaGuardia High School in Manhattan. He was not yet a star. His breakout role in the Showtime series “Homeland” was a couple of years away.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    The Day Grok Lost Its Mind

    On Tuesday, someone posted a video on X of a procession of crosses, with a caption reading, “Each cross represents a white farmer who was murdered in South Africa.” Elon Musk, South African by birth, shared the post, greatly expanding its visibility. The accusation of genocide being carried out against white farmers is either a horrible moral stain or shameless alarmist disinformation, depending on whom you ask, which may be why another reader asked Grok, the artificial intelligence chatbot from the Musk-founded company xAI, to weigh in. Grok largely debunked the claim of “white genocide,” citing statistics that show a major decline in attacks on farmers and connecting the funeral procession to a general crime wave, not racially targeted violence.By the next day, something had changed. Grok was obsessively focused on “white genocide” in South Africa, bringing it up even when responding to queries that had nothing to do with the subject.How much do the Toronto Blue Jays pay the team’s pitcher, Max Scherzer? Grok responded by discussing white genocide in South Africa. What’s up with this picture of a tiny dog? Again, white genocide in South Africa. Did Qatar promise to invest in the United States? There, too, Grok’s answer was about white genocide in South Africa.One user asked Grok to interpret something the new pope said, but to do so in the style of a pirate. Grok gamely obliged, starting with a fitting, “Argh, matey!” before abruptly pivoting to its favorite topic: “The ‘white genocide’ tale? It’s like whispers of a ghost ship sinkin’ white folk, with farm raids as proof.”Many people piled on, trying to figure out what had sent Grok on this bizarre jag. The answer that emerged says a lot about why A.I. is so powerful — and why it’s so disruptive.Large language models, the kind of generative A.I. that forms the basis of Grok, ChatGPT, Gemini and other chatbots, are not traditional computer programs that simply follow our instructions. They’re statistical models trained on huge amounts of data. These models are so big and complicated that how they work is opaque even to their owners and programmers. Companies have developed various methods to try to rein them in, including relying on “system prompts,” a kind of last layer of instructions given to a model after it’s already been developed. These are meant to keep the chatbots from, say, teaching people how to make meth or spewing ugly, hateful speech. But researchers consistently find that these safeguards are imperfect. If you ask the right way, you can get many chatbots to teach you how to make meth. L.L.M.s don’t always just do what they’re told.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Crass, flashy, outrageous: Trump media blitz redefines meaning of presidential

    There was a disturbance in the Force. Donald Trump celebrated “Star Wars Day” this week with an AI-generated image of himself as a muscle-bound warrior holding a red lightsaber in front of two US flags and eagles.It seemed like a bit of fun but appeared on the White House’s official X account with a dark political message: “Happy May the 4th to all, including the Radical Left Lunatics who are fighting so hard to bring Sith Lords, Murderers, Drug Lords, Dangerous Prisoners, & well known MS-13 Gang Members, back into our Galaxy. You’re not the Rebellion – you’re the Empire. May the 4th be with you.”Star Wars nerds were quick to point out that a red lightsaber implies that Trump has embraced the Dark Side. Actor Mark Hamill, who played Luke Skywalker, wrote on social media: “Proof this guy is full of SITH.” But the joking-not-joking post was also indicative of a wider trend: a revolution in the way the White House communicates with the American public.Over the past three-and-a-half months, the US president and his team have launched a relentless media offensive based on crass language, flashy tactics, shock-value videos and social media memes and posts that are outrageous by design. They have used platforms and personalities to bypass traditional outlets and directly engage the Maga (Make America great again) base. They have found new ways to drown out critics, goad opponents and antagonise the world.The embrace of viral far-right culture has nurtured a parallel information ecosystem through pro-Trump outlets enjoying a significant growth in influence, access to power and financial investment. It is helping the president dominate the “attention economy” and reshape narratives around the economy, immigration and other policy issues. But it also alarms critics who warn that insults and lies are going unchecked.Tara Setmayer, a political commentator and former Republican communications director on Capitol Hill, said: “Donald Trump has always understood mass communication and the power of propaganda and his rise and success politically will go down in history as one of the most successful propaganda operations ever. He has completely upended any semblance of decency, of class, of gravitas when it comes to presidential communications.“It’s literally turning presidential methods of communication into the WWE – the imagery, the immaturity, the outrageousness. All of those things seem to be more important than truth or respect for the office and what it means to use the power of the bully pulpit to speak to the American people and the world.”Presidential communications have come a long way. Woodrow Wilson held the first presidential press conference in 1913. Franklin Roosevelt pioneered radio with his informal “fireside chats” during the Great Depression and the second world war, articulating policies such as the New Deal directly to citizens.View image in fullscreenJohn F Kennedy leveraged TV for live addresses – for example, during the Cuban missile crisis. Ronald Reagan, a former actor, relished televised addresses, earning the nickname “the great communicator”. Barack Obama was the first president to use platforms such as YouTube and Twitter extensively, hosting online town halls and bypassing old media.Over the past decade, Trump has combined the old with the new, holding traditional in-person rallies while also being prolific on Twitter during his first term – a single all-caps tweet could dominate headlines, move financial markets or upend global diplomacy – and now his own Truth Social platform.But only since returning to office has he turned the White House into a quasi-content provider in its own right, continuing the aggressive media strategy honed during his winning election campaign to achieve what his communications director, Steven Cheung, has called “full-spectrum dominance”.In January, Karoline Leavitt, the White House press secretary, posted a photo of men in chains boarding a plane and wrote: “Deportation flights have begun.” In February, the White House posted on X a Valentine’s Day card with the faces of Trump and “border czar” Tom Homan with the caption: “Roses are red, violets are blue, come here illegally and we’ll deport you.”It also posted a video of shackled immigrants being loaded on to planes, with the sounds of clanking chains and whirring jet engines in the background. The caption said “ASMR: Illegal Alien Deportation Flight”. In March, on the day of Trump’s address to a joint session of Congress, the White House’s rapid-response account posted more than 200 times to X, promoting clips and favourable reactions.Trump has spent his career living by the rule that, when he takes a hit, he hits back harder. That philosophy now infuses the White House. When the actor Selena Gomez posted an Instagram video in which she cried about the deportation of children, it quickly produced video interviews with the mothers of children killed by undocumented immigrants.When Kilmar Ábrego García, a Maryland man with protected legal status, was mistakenly deported to a notorious prison in El Salvador, Leavitt said “outrage” about the case by Democrats and the media “has been nothing short of despicable”. Dozens of posters of arrested undocumented immigrants were placed along the White House driveway, ensuring they would appear in the live shots of TV journalists.View image in fullscreenSome content is downright bizarre. The White House shared a photo of a fake Time magazine cover with Trump in a golden crown and the caption, “LONG LIVE THE KING”. Another post contained an AI-generated video that showed the Gaza Strip transformed into a luxurious, gilded resort called “Trump Gaza”. And earlier this month, Trump shared an AI-generated image of himself dressed as the pope as the mourning of Pope Francis continued.Setmayer, who now runs the Seneca Project political action committee, commented: “It’s so outrageous that it would be comical if it weren’t so serious. There’s nothing funny or comical about insulting one of the world’s largest religions and putting yourself in that role. It’s blasphemous. But it’s also a window into how Donald Trump views himself: this is part of that malignant narcissism.“He is so desperate for adulation and attention and being all-powerful that he would project himself in a cartoon-like rendering of positions of power using the White House platform to push it. This is something a maladjusted 12-year-old does. Not the most powerful man in the world.”The Trump White House has a symbiotic relationship with a new wave of podcasters, X users and YouTubers who enjoy access to the briefing room and presidential press pool, often asking Trump conspicuously sycophantic questions. Employees of outlets such as the National Pulse and the Daily Wire have been invited on foreign trips with cabinet officials. The exposure is leading to bigger advertising deals and distribution contracts.No one embodies the new era of White House communications better than Leavitt, who at 27 is the youngest-ever press secretary and probably the most zealously on-message. She has shown an uncanny ability to channel Trump’s political psyche, his relish for disparaging the so-called legacy media and his willingness to play fast and loose with facts.Henry Olsen, a senior fellow at the Ethics and Public Policy Center thinktank in Washington, said: “She’s approaching it in a very different way than others have done. She is forthrightly being a person who communicates the message of the White House rather than responds to the questions of the press. You can query whether that’s the job she ought to be doing but she is doing it in an outstanding way.View image in fullscreen“She is mature beyond her years. She’s articulate. She both can deliver the message and respond in an interactive way, which is something that some press secretaries have difficulty with. If the job of the press secretary is to send the message of the administration on a regular basis in person, she is knocking the ball out of the park.”But Mike McCurry, who was White House press secretary under Bill Clinton, is among those who query whether that is what the job is about. He said: “She seems to be in nonstop belligerent mode and showing disdain for the reporters in the room. It’s nothing but a propaganda show. She’s not doing the job as it’s traditionally been defined. She’s got a whole different role in the Trump cosmos.”Leavitt presents a weekly “Maga Minute” roundup video on TikTok, YouTube and other platforms. Last week also saw the launch of White House Wire, a news-style website that publishes exclusively positive coverage. Its format closely resembles the Drudge Report, the rightwing site founded in the 1990s that broke the Monica Lewinsky scandal.When he was working for Clinton, McCurry initially tried to dismiss questions about Lewinsky by retorting: “Are you really going to ask a question based on something in the Drudge Report?” He acknowledges that today’s White House is operating in a very different media environment – but argues that is no excuse for its lack of accountability.McCurry said: “The concept is if you keep throwing stuff up against the wall all the time, the press tries to chase everything down and they get befuddled a little bit because they don’t have a way of focusing back on things that might truly matter in the world.“It’s a strategy to try to overwhelm all of the legitimate sources of discourse and just keep changing the tune every day to match whatever it is that you want to try to get done. It’s either completely malevolent or completely brilliant. It’s hard to know which.” More

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    TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident

    The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal law.“TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told a packed warehouse of advertisers on Tuesday in Manhattan.“We are absolutely confident in our platform and confident in the future of this platform,” she declared.That statement was the closest TikTok advertising executives got to addressing the app’s uncertain fate in the United States in the company’s annual spring pitch to marketers. Under a federal law and executive order, the app is set to be banned in the country next month if the Chinese owner of the company, ByteDance, does not sell it.Hundreds of representatives from companies like L’Oreal and Unilever and various ad agencies scrambled to find seats for an event hosted by the comedian Hasan Minhaj that heavily emphasized TikTok’s role as a cultural juggernaut.TikTok was more than a video platform, Mr. Minhaj told the crowd. TikTok was “the cultural moments you talk about at work, the jokes you talk about in your group chat, the language you use in your everyday life,” he said.The tone of the event marked a departure from TikTok’s presentation a year ago, when the company was smarting from the federal law that promised to ban the app in the United States because of national security concerns related to the company’s Chinese ownership. Last year’s pitch started with one of TikTok’s top executives telling roughly 300 attendees that the company would fight the law in court and prevail and was “not backing down.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More