More stories

  • in

    Trump official defending Doge filmed fashion influencer videos from office

    The chief spokesperson for the agency overseeing mass firings as Donald Trump and Elon Musk slash the federal workforce used her office to record fashion influencer videos even as thousands of workers were losing their jobs.McLaurine Pinover, communications director at the US office of personnel management (OPM), posted several Instagram videos during business hours in which she posed in different outfits, CNN reported.One video was posted on 13 February, the day OPM reportedly directed several agencies to lay off thousands of employees with probationary status, including about 20 people on Pinover’s own team.Pinover has issued numerous statements backing moves to fire federal workers, including describing a controversial directive for all workers to list five things they achieve each week as “a commitment to an efficient and accountable federal workforce”.CNN said Pinover did not respond to questions but said she deleted her Instagram account minutes after being approached for comment. Pinover’s LinkedIn page appeared to have been taken down, too.Videos published by CNN showed Pinover in her office, showing herself wearing various clothing outfits with hashtags including “#dcstyle” and “#dcinfluencer” and the song Busy Woman by Sabrina Carpenter.One post was made on Tuesday, the day the Department of Education announced it was cutting half its workforce, CNN said.Pinover may have benefited from affiliate links to buy clothes in her videos, CNN said, though it noted that she only had approximately 800 followers to her account.Former OPM staffers told CNN the videos were filmed in the office of the communications director, across the hall from an annex used by workers for the so-called “department of government efficiency” (Doge), Musk’s vehicle for imposing cuts.skip past newsletter promotionafter newsletter promotionOne unnamed former staffer said: “I saw it, and I was like, ‘Are you kidding me, that’s my office.’ She’s the spokesperson for the agency that is advocating for the firing based on performance and efficiency of the rest of the government workforce, and she’s using government property as a backdrop for her videos.”Jack Miller, Pinover’s predecessor as OPM communications director under Joe Biden, said: “Your number one job as a leader is to protect and support your people. So instead of fighting tooth and nail to keep your team, we’re posting fashion videos. It’s absurd.”Donald K Sherman, chief counsel for the watchdog Citizens for Responsibility and Ethics in Washington, told CNN: “It is highly problematic that while dedicated civil servants who want to work for the government are being fired for all manner of dubious reasons, or are being forced out by this administration, that someone at the agency leading that attack on the civil service is using their government job for private gain.” More

  • in

    Some Vegans Were Harmed in the Watching of This Movie

    A film critic who provides “vegan alerts” for animal cruelty goes beyond onscreen violence. Milk and eggs are problematic, too.Inside a dark theater in Midtown Manhattan, Allison McCulloch watched “Kraven the Hunter,” an origin story for the obscure Spider-Man villain, while jotting notes on a white piece of paper smaller than a Post-it.Fur clothing.Taxidermied animals.Characters eating steak.McCulloch is the Roger Ebert of vegans, a dedicated cinephile who cares as much as anyone about acting and cinematography — and more than almost anyone about onscreen portrayals of dairy, poultry and beef.In the short reviews she writes for the app Letterboxd, she includes her overall critique as well as “vegan alerts,” flagging signs of animal products in a one-woman quest to highlight animal welfare onscreen, even in details most viewers would overlook.“People might think a glass of milk is innocuous,” she said. “It’s not. It’s full of violence.”Some of McCulloch’s vegan alerts for “Kraven the Hunter,” with Aaron Taylor-Johnson: “Sergei catches and eats raw fish” and “tiger rug.”Columbia Pictures/Marvel, via Sony PicturesMcCulloch has documented her opinion on 24,082 movies on her Letterboxd account, putting her in the top 100 out of the app’s more than 18 million members. Movies starring animals are almost a lock for vegan-friendly ratings, with films like “Flow” and “Kung Fu Panda 4” getting four stars.“Kraven the Hunter,” about a criminal-tracking vigilante played by Aaron Taylor-Johnson, flopped by traditional measures (“incomprehensible plotting and dodgy one-liners,” Robert Daniels wrote in The New York Times). But it worked on some level for McCulloch, who was surprised by how it framed Kraven as a kind of conservationist who shares a supernatural connection with the creatures he encounters, and hunts criminals instead. She even gave the movie one “vegan point” for Kraven’s decision to not shoot a lion.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    Musk’s Tweet-Fueled Bubble May Be About to Burst

    Elon Musk’s business empire may be starting to wobble.Over the past six weeks, the value of Tesla’s shares has plunged about 40 percent, wiping out virtually all they had gained after the 2024 election. This reversal reveals Mr. Musk’s soft underbelly: His fortune depends heavily on the inflated expectations of his rabid following. As those expectations deflate so will his power, demonstrating that financial markets are an underappreciated guardrail against both Mr. Musk’s and President Trump’s agendas.It is tempting to compare Mr. Musk to the true business titans of the past quarter century such as Apple’s Steve Jobs, Microsoft’s Bill Gates, Amazon’s Jeff Bezos, Meta’s Mark Zuckerberg, Nvidia’s Jensen Huang, and Google’s Larry Page and Sergey Brin. But those individuals created genuinely huge businesses that eclipse anything Mr. Musk has built by any possible metric. While Mr. Musk has built a car company from the ground up — no easy feat — his wealth is largely thanks to a financial cult, one in which legions of dazzled investor-followers have enabled him to launch an ever-growing list of disparate initiatives and provided immunity from critics who question his operational decision-making, his corporate governance, his obscene pay packages, and now his migration into the political sphere.The high-wire act goes something like this: Dream up a business so ambitious that any setback is trivial and every accomplishment heroic. Identify yourself as the manic genius behind this ambitious business in order to personally capitalize on outsize returns from excited investors. Enlist social media to cement your iconic status, keeping your believers so enthusiastic that their fervor beats back any skeptics who dare to bet against your ventures, even as you pitch more and more fantastical ideas. At this point you hit the flywheel: Other investors, searching for outsize returns, flock to the shares of your other companies, pushing their valuations ever higher, thus fortifying your wealth and burnishing your reputation as a business mastermind.If you’re lucky, this happens when investors are dreaming of alternatives to the poor returns available when interest rates are ridiculously low; magical thinking about the power of technology suppresses any worry about the risks of problems down the line; and retail markets are turning stock trading into something more akin to online gambling.Understanding this cult requires one to rethink what one knows about finance. Financial purists like to think of financial markets as neutral arbiters that merely record the value-creating activities of entrepreneurs. Financial pragmatists understand that prices need not always reflect value, as behavioral finance has demonstrated. But what if entrepreneurs can capitalize on these dynamics to manufacture fortunes and political power?This trick is precisely what Mr. Musk has mastered. His messianic status, which was birthed in the explosion of social media, created a powerful cycle of outsize returns on ventures that lead to investors providing him with more and cheaper capital to diversify his empire that, in turn, attracts yet more investors fearful of missing out. Skyrocketing Tesla shares have made fans and investors so devoted that all he has to do is mention a new ambition to goad them into buying even more. And the larger the stated ambition, the more wealth and power they hand him. So why not try for Mars? The final step in this process is to consolidate power in the political sphere to ensure that the outsize ambitions can be nourished forever. If Mr. Musk had played it well, his empire may have been impregnable.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    Rage Against Elon Musk Turns Tesla Into a Target

    Tesla charging stations were set ablaze near Boston on Monday. Shots were fired at a Tesla dealership in Oregon after midnight on Thursday. Arrests were made at a nonviolent protest at a Tesla dealership in Lower Manhattan on Saturday.The electric car company Tesla increasingly found itself in police blotters across the country this week, more than seven weeks after President Trump’s second inauguration swept Tesla’s chief executive, Elon Musk, into the administration as a senior adviser to the president.Mr. Musk, 53, is drawing increasing backlash for his sweeping cuts to federal agencies, a result of the newly formed cost-cutting initiative Mr. Musk has labeled the Department of Government Efficiency.During a demonstration on Saturday at a gleaming Tesla showroom in the West Village neighborhood of Manhattan, protesters joined in chants of “Nobody voted for Elon Musk” and “Oligarchs out, democracy in.” One held a sign saying, “Send Musk to Mars Now!!” (Mr. Musk also owns SpaceX.)Shots were fired at the Tesla dealership in Tigard, Ore., this week.Tigard Police DepartmentSeveral hundred protesters remained there for two hours, organizers said, blocking entrances and shutting down the dealership.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    The Guardian view on Trump and media: attention is power. Can Democrats grab it? | Editorial

    Donald Trump won the White House not with money, though he spent plenty of it, but by dominating the conversation. He hasn’t stopped campaigning. He uses attention to bolster his political power, and uses his office to make sure that everyone keeps watching.He was barred from leading social media platforms after the January 6 attack on the Capitol, but four years later, their owners attended his inauguration. Many of his key hires appear picked for their media presence as well as their ideological bent and sycophancy. Tuesday’s interminable address to Congress was garnished with the kind of wild claims or outright lies that he knows take off on social media. For him, posting online ultimatums to Hamas and a disturbing AI-generated “Trump Gaza” video is all part of foreign policy. One of the most chilling, and telling, moments of last week’s attack on Volodymyr Zelenskyy was Mr Trump’s remark: “This is going to be great television.”Strikingly, key members of the Trump circle have consistently championed the self-styled misogynist Andrew Tate, one of the rightwing influencers who drove young men towards Mr Trump. Romanian authorities allowed Mr Tate and his brother to fly to the US last week, despite outstanding charges including rape, human trafficking and money laundering, all of which they deny. (The brothers are also wanted by UK authorities over allegations of sexual aggression in a case dating back to 2012, and four British women are pursuing a civil case against them.) Though Romania denies any US pressure, and the president claimed to know nothing, the travel ban was lifted days after Mr Trump’s special envoy, Richard Grenell, raised the case with Romania’s foreign minister.The Tate brothers are part of the far-right disinformation networks that not only promote vile and extreme views but also undermine reputable sources of information. Mr Trump embraces this, and far-right media activists are invited to “report” from the Oval Office while the Associated Press is shut out for referring to the Gulf of Mexico. The White House press operation has reinvented itself as a social media machine, spewing out endless memes, attack lines and deliberate provocation to drown out rival voices. “They’re all offence, all the time,” said Steve Bannon approvingly.Like a social media algorithm made flesh, the president himself serves up an endless but unpredictable (and increasingly extreme) stream of material. It keeps admirers coming back for more and overwhelms critics, who don’t know where to focus. This strategy may offer diminishing returns, not least because it requires a constant ratcheting-up of content. Mr Trump can only do so much to bend reality: administration failures, U-turns and the costs of policies such as tariffs will probably temper voters’ enthusiasm.But even without commanding political leadership or control of any branch of government, Democrats can’t just sit back and wait to find out. The political commentator and author Chris Hayes notes that they have been defined by risk aversion, preferring no attention to critical coverage. Finding ways to seize the initiative is essential. Mr Trump’s lies must be challenged. But fact‑checking his provocations, without compellingly promoting political alternatives, will not be enough. Procedural and legal responses are essential, but so is the ability to grab back the megaphone – or find another one.

    Do you have an opinion on the issues raised in this article? If you would like to submit a response of up to 300 words by email to be considered for publication in our letters section, please click here. More

  • in

    ‘The basis of eugenics’: Elon Musk and the menacing return of the R-word

    I got into my one and only physical fight when I was in seventh grade. It was right after school let out, the other boy was called Nathan, and moments before I launched at him, he knocked the books out of my brother Casey’s hands and called him “retarded”. More than 20 years after that scuffle, I still wonder how often Casey, a now 35-year-old autistic man, is called that word. Given the current political landscape, I’m certain he’s going to start hearing it more often.The R-word is in a new era of prominence in rightwing, chronically online circles – especially on 4chan and X. A favorite of those who currently hold power or stand to gain power under Donald Trump’s second administration, the slur is being used with gleeful relish to belittle and mock ideological enemies.In the past year, Elon Musk has used the R-word at least 16 times on X. He thought Ben Stiller was one for endorsing Kamala Harris; so was the Facebook co-founder Dustin Moskovitz for comparing Tesla to Enron.Elsewhere, brash, right-leaning personalities such as the political commentator Dave Rubin, and Dasha Nekrasova and Anna Khachiyan of the podcast Red Scare, frequently throw the word around with provocative irreverence, attempting to discredit those who don’t align with their politics.Trump reportedly used the word to denigrate both Joe Biden and Harris in private conversations during the 2024 election. When Trump won in November, a “top banker” told Financial Times: “I feel liberated. We can say ‘retard’ and ‘pussy’ without the fear of getting cancelled.” (Interestingly, this banker chose to remain anonymous.)I’ve spent my life on the lookout for this word: how it shrinks people with intellectual disabilities down to a caricature, incorrectly depicting them as incapable of coherence and, ironically enough, social decorum; how it communicates a lack of respect for their humanity. It’s just something that you do when you have an autistic brother. And while the slur was certainly more prevalent when we were teenagers in the early 2000s, this resurgence is still menacing, not least because I can’t fight Musk after class.Right now, the right wants a word that stings, and the R-word does the trick, according to Dr Kelly Wright, an experimental sociolinguist, lexicographer and assistant professor at the University of Wisconsin. In the 2000s, disability advocates waged a moderately successful social campaign to stop kids (and everyone else) from using the slur. Now, its proponents cling to it because of its taboo nature, lauding it as a victory over censorship by the woke mob (like the insults “libtard”, “fucktard” and “gaytard” before it).“Conservatives are empowered … People struggle with holding back what they actually want to say, so there’s something psychologically ‘freeing’ for this group of empowered people to be able to be like: ‘I’m going to punch up my words with something edgy and get attention,’” said Wright, whose work focuses on self-censorship, or the ways we limit ourselves when speaking.“[It is used] in a ‘please see me’ way.”They are getting seen. A recent study from Montclair State University found that Musk’s use of of the slur in early January correlated with a 200% spike in usage of the word by users on X, the platform Musk owns, in the days following.“There’s this whole generation of people who did use it in a more neutral way in the beginning, especially when we were younger,” Wright said. Now, “it’s like, ‘Oh, this other person who I identify with is using it.’ It gives people permission.” Cut to inauguration weekend, when the tech right and Maga youth descended on DC, throwing around the slur as they celebrated their win over the left. Just this week, Musk responded to a critical post on X: “I’m tempted to call this guy a retard, but I won’t because I’ve used that word too many times.” (Ironically enough, X’s own AI chatbot outlined the slur’s offensive history in the replies.)But the R-word isn’t just a rallying cry. It’s an attack on someone’s personhood.We’ve seen this before. Starting in 1910, the term “mental retardation” was used to diagnose those who were “feeble-minded”, failed to develop on the average timeline, and were deemed by some doctors as “incurable”. Around the same time, the belief that undesirable traits – specifically intellectual disabilities, and eventually race and sexual orientation – could be “bred out” of existence was growing in popularity in the US. This eugenics movement was endorsed by political powerhouses and substantial research on eugenics was bankrolled by the likes of the Carnegie Institution and the Rockefeller Foundation.View image in fullscreenAdvocates of eugenics suggested people with disabilities should be institutionalized and separated by gender, so as to discourage “bad breeding”. It was the popularity of the eugenics movement that served as inspiration for the Nazi party: in 1939, the Third Reich began systematically murdering Germans with disabilities in institutions; an estimated quarter of a million people were killed during this “euthanasia” program, at least 10,000 of them children. Stateside, tens of thousands of people with intellectual disabilities were forcibly sterilized from the turn of the century and into the 1970s. People with disabilities didn’t secure sweeping civil rights, including equal access to employment and housing assistance, until the Americans with Disabilities Act in 1990 – just one generation removed from present day.“[The use of the R-word] is absolutely historically linked to the understanding that ‘retarded’ children are defective children and that we can eliminate defective children for the good of society,” said Topher Endress, a reverend in Missouri who holds a doctorate in philosophy from Vanderbilt University. His focus is disability theology, including the words used to describe people with intellectual disabilities, and he spends much of his days working with this community. “I mean, that’s the basis of eugenics. I’m a little fearful of seeing this word pop back up because it does have such a strong eugenic connotation,” he continued.Today, approximately 7.4 million people in the US have an intellectual or developmental disability. Vocational services have connected them to employment in service, healthcare and food industries. Madeline Stuart, a model with Down syndrome and autism, walked her first runway in 2015 after falling in love with modeling at a fashion show. The chef Adam Libby, who has Down syndrome, treats his 2.6 million TikTok followers to cooking demos and recipes (pizza sauce and dough, all from scratch). Stories like these are everywhere, chipping away at the stigma around intellectual disabilities. But this is a highly vulnerable community, and their recent successes have hinged in part on government support systems put in place to foster growth and independence. This progress is still so fragile.Musk, a man who launched a Nazi salute at Trump’s inauguration festivities, has aligned himself dangerously closely with eugenicist thinking. Musk, who has said he is on the autism spectrum himself, also wields oligarchic power as he attempts to eliminate “unnecessary spending” in the federal government with Trump’s blessing. Early on, Musk set his sights on Medicaid, which was created in part to ensure people with disabilities had access to affordable healthcare. Meanwhile, Republican lawmakers are looking to slash Medicaid spending to support Trump’s tax cuts. When the Trump administration temporarily froze federal funds in its second week, programs like vocational rehabilitation and disability housing assistance were put into jeopardy, according to the American Association of People with Disabilities, which condemned the move. One source told ProPublica that even one more spending freeze could keep their organization from delivering hot meals to people with disabilities.Trump, who has used eugenicist language to describe undocumented immigrants, implied that February’s deadly plane and helicopter crash was linked to the FAA’s hiring of people with “severe intellectual disabilities, psychiatric problems and other mental and physical conditions”, dragging disability into his anti-DEI crusade.And Trump’s pick to run the Department of Education, Linda McMahon, could be disastrous for children with disabilities, reports the New Yorker, as the department helps fund special education programs across the US. It’s also likely that McMahon would advocate for school choice, redirecting tax dollars to private schools that are not legally required to accept students with intellectual disabilities.According to Endress, people who use the slur “understand at a deep level that there is a bottom rung to our social hierarchy, and that is intellectually disabled people. And so because the word ‘retarded’ still links to them and pretty much to them alone, it becomes the worst insult you could give somebody,” Endress says.If the government were to withhold care from our most vulnerable, leaving them unhoused and uneducated and without healthcare or employment, it would make it easier to point a finger at them and say: “What a burden.”“It [suggests] you are the worst of the worst … You don’t deserve to be part of our social fabric,” Endress said.Casey works at a Wendy’s in our hometown – he’s been employee of the month twice (I have to brag about him when I can). We talk on the phone weekly, and he recently told me that, unfortunately, someone called him a “retard” late last year. One of his coworkers jumped over the counter and laid into the guy. Again, one person in the right place at the right time.In that way, I see the rise of the R-word as a gauge for how far society is willing to let people like Musk and Trump go. And while I believe that in most reasonable environments, it’s still very much taboo to say the word aloud, the fact that it’s being said by some of the most powerful people in the world, with no recourse, says enough. More

  • in

    ‘Epstein Files’ Release, Hyped by Pam Bondi, Falls Short of Expectations

    The release of flight logs and Jeffrey Epstein’s contact list by the attorney general was met with criticism from those who had expected the documents to reveal new information.For days, Attorney General Pam Bondi had talked about releasing the “Epstein files,” supposedly secret documents the federal government has on some of the powerful men who were in the orbit of the disgraced financier Jeffrey Epstein.But the roughly 200 pages of documents that Ms. Bondi released on Thursday contained little new information pointing to wrongdoing by anyone other than Mr. Epstein, a registered sex offender who died in jail. The document dump largely consisted of flight logs for Mr. Epstein’s planes — long ago made public — and contact information for hundreds of associates, along with brief descriptions of items found at his residences.The release was billed as a gesture ushering in a new era of transparency at the Justice Department. But the hyped first release of documents (which Ms. Bondi teased as “breaking news” in a Fox News appearance on Wednesday night) appeared to be mostly political theater. Its confusing daylong rollout even spun off a few new conspiracy theories among some Trump supporters, who view the Epstein investigation as a fountainhead for other conspiracies.On Thursday afternoon, Ms. Bondi and Kash Patel, the director of the F.B.I., offered a sneak preview of the documents to several conservative influencers, some of whom emerged from the West Wing waving chunky white binders with the label “The Epstein Files: Phase I.” One of them later called it an “interesting souvenir.”But by midafternoon, the Justice Department had not posted the contents. And Ms. Bondi was drawing criticism on social media from those who had taken her at her word the night before. The conservative personality Glenn Beck posted on X: “The Epstein files are a total joke,” and asked, “Who is subverting POTUS?”Ms. Bondi responded by promising more documents to come. Later, she said that a “source” in the F.B.I. field office in New York City had told her the bureau withheld “thousands” of previously unknown pages of Epstein-related documents and that she was determined to get them, according to a letter her spokesman provided to reporters.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    White House social media Trump-style: bad taste, sycophancy and trolling

    Traditionally the White House social media feeds have been a relatively sober way for administrations to communicate with the public. The X and Facebook accounts promote their presidents, but have tended to stop short of full-fledged propaganda.Not any more. Under Trump’s presidency the White House’s digital communications have blasted past mere propaganda, to a level of bad taste and sycophancy that has shocked observers and prompted concerns that Trump sees himself as a monarch.“CONGESTION PRICING IS DEAD. Manhattan, and all of New York, is SAVED. LONG LIVE THE KING!” the White House blasted out on X this month. The post featured a fake Time magazine front cover which showed a grinning, svelter-than-real-life Trump wearing a bejeweled gold crown.The post referenced the Trump administration’s move to stop New York City’s congestion pricing scheme, introduced by the state’s Democratic governor, Kathy Hochul, in January. But the reaction mostly focused on the idea that the White House was promoting the president as a king – something which, for a country that fought a war to escape monarchy, represented a bold move.“Revoltingly un-American”, Adam Keiper, executive editor of the conservative Bulwark news site, wrote on BlueSky. JB Pritzker, the Illinois governor, reacted in a speech in his state’s capitol: “As governor of Illinois, my oath is to the constitution of our state and our nation. We don’t have kings in America, and I won’t bend the knee to one.”Hochul rebutted both the monarchist aspect and the argument that Trump will overturn the congestion pricing.“New York hasn’t labored under a king in over 250 years and we sure as hell are not going to start now,” Hochul said in a press conference.“The streets of the city where battles were fought, we stood up to a king and we won. In case you don’t know New Yorkers, when we’re in a fight, we do not back down, not now, not ever.”But the regal proclamation was the tip of the iceberg for the White House’s output.On Wednesday, Trump faced a fresh backlash after he shared an AI-generated video which showed Gaza being from transformed into a glittery coastal city and depicted a topless Trump sipping a cocktail with Benjamin Netanyahu.Set to a dance track with the lyrics “Trump Gaza is finally here”, the video showed, among other things, a gigantic statue of Trump in the center of a roundabout in the reimagined Gaza, some children being showered in paper money, and a man who looks like Elon Musk eating a sandwich.It comes after Trump said he wanted the US to “own” Gaza, claiming the strip, which has been devastated by Israeli bombardment, could become the “Riviera of the Middle East”.It might not even be the most offensive footage Trump has posted in recent weeks.A video posted this month, captioned “ASMR: Illegal Alien Deportation Flight”, featured officials laying out chains and shackles beside an airplane, before attaching them to faceless individuals.“‘YAY! Other people suffering!’ This from the White House official page? America has fallen,” was one of the most liked responses.ASMR stands for autonomous sensory meridian response, a tingling sensation triggered in some people by soft noises, such as whispering, the tearing of paper, or the crinkling of chip packets. The video represented an effort by the White House to get on board with a trend – although ASMR creators were among those unimpressed.Amy Kay, an ASMR YouTuber, told Huff Post she believed the video was an attempt to “own the libs”.“Many go to ASMR for the human connection it provides in a disconnected world. It’s a caring and accepting corner of the internet, so seeing it perverted to ‘own’ anyone who happens to have empathy hurts my heart,” Kay said.View image in fullscreenAnother X post, published on Valentine’s Day, showed a scowling Trump and his “border czar” Tom Homan on a pink card. “Roses are red violets are blue come here illegally and we’ll deport you,” the text said.In the comments, some pointed to a Washington Post story that reported Musk, who was born in South Africa, worked illegally in the US, and an Associated Press article that alleged Melania Trump, the president’s wife, was paid for modelling jobs in the US before she was legally allowed to work in the country.Voto Latino, a non-profit organization which encourages Latinos to vote, said the post had been “deliberately crafted to provoke and sow division”, but the struggles of immigrant families were not a joke.The organization added: “Using a lighthearted holiday to demean and target communities is not only irresponsible – it is beneath the dignity of the presidency.”The same Trump-as-king photo was also posted to the White House Facebook page – “this is absolutely insane” is currently the most liked response – along with the Valentine’s image.Kate Berner, who was the White House principal deputy communications director under Biden, told the Associated Press that Biden “never would have allowed us to use language like that”.“You can communicate aggressively, clearly in the way that real people talk around the country, and not in the way that’s disrespecting or degrading or something that we wouldn’t want our kids to mimic,” she said.The branding is different from the White House feed under Trump’s first administration. That account was archived on 20 January 2021 after Trump left office, but is still available for viewing. The feed still championed Trump’s achievements, along with regular retweets of Ivanka Trump and Melania Trump. There were favorable media clips and flattering photos of the president. However, there were none of the aggressive memes that have characterized the new feed.The 2025 style instead fits with the pugnacious first month of the Trump administration, which has been characterized by bombastic gestures which have excited and energized Trump’s base. A second benefit has been to upset, and distract, Democrats – a point made by the Fox & Friends host Lawrence Jones on air.“He is making fun of them! He doesn’t really think he is a king,” Jones said.“He has mastered making them go crazy. He gives them a little bait, and he knows they’re not gonna focus on the issue. They’re going to focus on the name ‘king’.”Just one month into Trump’s second term, there will probably be plenty more bait to come. More