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    The silencing of Trump has highlighted the authoritarian power of tech giants | John Naughton

    It was eerily quiet on social media last week. That’s because Trump and his cultists had been “deplatformed”. By banning him, Twitter effectively took away the megaphone he’s been masterfully deploying since he ran for president. The shock of the 6 January assault on the Capitol was seismic enough to convince even Mark Zuckerberg that the plug finally had to be pulled. And so it was, even to the point of Amazon Web Services terminating the hosting of Parler, a Twitter alternative for alt-right extremists.The deafening silence that followed these measures was, however, offset by an explosion of commentary about their implications for freedom, democracy and the future of civilisation as we know it. Wading knee-deep through such a torrent of opinion about the first amendment, free speech, censorship, tech power and “accountability” (whatever that might mean), it was sometimes hard to keep one’s bearings. But what came to mind continually was H L Mencken’s astute insight that “for every complex problem there is an answer that is clear, simple and wrong”. The air was filled with people touting such answers.In the midst of the discursive chaos, though, some general themes could be discerned. The first highlighted cultural differences, especially between the US with its sacred first amendment on the one hand and European and other societies, which have more ambivalent histories of moderating speech. The obvious problem with this line of discussion is that the first amendment is about government regulation of speech and has nothing whatsoever to do with tech companies, which are free to do as they like on their platforms.A second theme viewed the root cause of the problem as the lax regulatory climate in the US over the last three decades, which led to the emergence of a few giant tech companies that effectively became the hosts for much of the public sphere. If there were many Facebooks, YouTubes and Twitters, so the counter-argument runs, then censorship would be less effective and problematic because anyone denied a platform could always go elsewhere.Then there were arguments about power and accountability. In a democracy, those who make decisions about which speech is acceptable and which isn’t ought to be democratically accountable. “The fact that a CEO can pull the plug on Potus’s loudspeaker without any checks and balances,” fumed EU commissioner Thierry Breton, “is not only confirmation of the power of these platforms, but it also displays deep weaknesses in the way our society is organised in the digital space.” Or, to put it another way, who elected the bosses of Facebook, Google, YouTube and Twitter?What was missing from the discourse was any consideration of whether the problem exposed by the sudden deplatforming of Trump and his associates and camp followers is actually soluble – at least in the way it has been framed until now. The paradox that the internet is a global system but law is territorial (and culture-specific) has traditionally been a way of stopping conversations about how to get the technology under democratic control. And it was running through the discussion all week like a length of barbed wire that snagged anyone trying to make progress through the morass.All of which suggests that it’d be worth trying to reframe the problem in more productive ways. One interesting suggestion for how to do that came last week in a thoughtful Twitter thread by Blayne Haggart, a Canadian political scientist. Forget about speech for a moment, he suggests, and think about an analogous problem in another sphere – banking. “Different societies have different tolerances for financial risk,” he writes, “with different regulatory regimes to match. Just like countries are free to set their own banking rules, they should be free to set strong conditions, including ownership rules, on how platforms operate in their territory. Decisions by a company in one country should not be binding on citizens in another country.”In those terms, HSBC may be a “global” bank, but when it’s operating in the UK it has to obey British regulations. Similarly, when operating in the US, it follows that jurisdiction’s rules. Translating that to the tech sphere, it suggests that the time has come to stop accepting the tech giant’s claims to be hyper-global corporations, whereas in fact they are US companies operating in many jurisdictions across the globe, paying as little local tax as possible and resisting local regulation with all the lobbying resources they can muster. Facebook, YouTube, Google and Twitter can bleat as sanctimoniously as they like about freedom of speech and the first amendment in the US, but when they operate here, as Facebook UK, say, then they’re merely British subsidiaries of an American corporation incorporated in California. And these subsidiaries obey British laws on defamation, hate speech and other statutes that have nothing to do with the first amendment. Oh, and they pay taxes on their local revenues.What I’ve been reading Capitol ideasWhat Happened? is a blog post by the Duke sociologist Kieran Healy, which is the most insightful attempt I’ve come across to explain the 6 January attack on Washington’s Capitol building.Tweet and sourHow @realDonaldTrump Changed Politics — and America. Derek Robertson in Politico on how Trump “governed” 140 characters at a time.Stay safeThe Plague Year is a terrific New Yorker essay by Lawrence Wright that includes some very good reasons not to be blase about Covid. More

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    The Guardian view of Trump's populism: weaponised and silenced by social media | Editorial

    Donald Trump’s incitement of a mob attack on the US Capitol was a watershed moment for free speech and the internet. Bans against both the US president and his prominent supporters have spread across social media as well as email and e-commerce services. Parler, a social network popular with neo-Nazis, was ditched from mobile phone app stores and then forced offline entirely. These events suggest that the most momentous year of modern democracy was not 1989 – when the Berlin wall fell – but 1991, when web servers first became publicly available.There are two related issues at stake here: the chilling power afforded to huge US corporations to limit free speech; and the vast sums they make from algorithmically privileging and amplifying deliberate disinformation. The doctrines, regulations and laws that govern the web were constructed to foster growth in an immature sector. But the industry has grown into a monster – one which threatens democracy by commercialising the swift spread of controversy and lies for political advantage.What is required is a complete rethink of the ideological biases that have created conditions for tech giants to have such authority – and which has laid their users open to manipulation for profit. Social media companies currently do not have legal liability for the consequences of the activities that their platforms enable. Big tech can no longer go unpunished. Companies have had to make judgments about what their customers can expect to see when they visit their sites. It is only right that they are held accountable for the “terms and conditions” that embed consumer safeguards. It would be a good start if measures within the UK online harms bill, that go some way to protecting users from being exposed to violent extremism and hate, were to be enacted.In a society people also desire, and need, the ability to express themselves to become fully functioning individuals. Freedom of expression is important in a democracy, where voters need to weigh up competing arguments and appreciate for themselves different ideas. John Milton optimistically wrote in Areopagitica: “Let Truth and Falsehood grapple; whoever knew Truth put to the worse in a free and open encounter?” But 17th-century England did not know 21st-century Silicon Valley. Today, speech takes place online much more so than in public streets. Politics is so polarised that Mr Trump and his Republican allies claimed without any factual basis that electoral fraud was rampant.Facebook and Twitter can limit, control and censor speech as much as or more than the government. Until now, such firms exempted politicians from their own hate speech policies, arguing that what they said was worthy of public debate. This rests in part on the US supreme court. Legal academic Miguel Schor argued that the bench stood Orwell on his head in 2012 by concluding “false statements of fact enjoyed the same protection as core political speech”. He said judges feared creating an Orwellian ministry of truth, but said they miscalculated because the US “does have an official ministry of truth in the form of the president’s bully pulpit which Trump used to normalise lying”.Silicon Valley bosses did not silence Mr Trump in a fit of conscience, but because they think they can stave off anti-trust actions by a Democrat-controlled Congress. Elizabeth Warren threatened to break up big tech and blasted Facebook for “spreading Trump’s lies and disinformation.” Her plan to turn social media into “platform utilities” offers a way to advantage social values such as truth telling over the bottom line.Impunity for corporations, technology and politicians has grown so much that it is incompatible with a functioning democracy. Populists the world over have distorted speech to maintain power by dividing the electorate into separate camps, each convinced that the other is the victim of their opponent’s ideology. To achieve this, demagogues did not need an authoritarian state. As Mr Trump has demonstrated, an unregulated marketplace of ideas, where companies thrive by debasing politics, was enough. More

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    How Facebook Incubated the Insurrection

    Illustration by Yoshi SodeokaSkip to contentSkip to site indexOpinionHow Facebook Incubated the InsurrectionRight-wing influencers embraced extremist views and Facebook rewarded them.Illustration by Yoshi SodeokaCredit…Supported byContinue reading the main storyStuart A. Thompson and Mr. Thompson is a writer and editor in Opinion. Mr. Warzel is Opinion’s writer-at-large.Jan. 14, 2021Dominick McGee didn’t enter the Capitol during the siege on Jan. 6. He was on the grounds when the mob of Donald Trump supporters broke past police barricades and began smashing windows. But he turned around, heading back to his hotel. Property destruction wasn’t part of his plan. Plus, his phone had died, ending his Facebook Live video midstream. He needed to find a charger. After all, Facebook was a big part of why he was in Washington in the first place.Mr. McGee is 26, a soft-spoken college student and an Army veteran from Augusta, Ga. Look at his Facebook activity today, and you’ll find a stream of pro-Trump fanfare and conspiracy theories.But for years, his feed was unremarkable — a place to post photos of family and friends, musings about love and motivational advice. More

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    YouTube Suspends Trump’s Channel for at Least Seven Days

    #masthead-section-label, #masthead-bar-one { display: none }Capitol Riot FalloutliveLatest UpdatesInside the SiegeVisual TimelineNotable ArrestsFar-Right SymbolsAdvertisementContinue reading the main storySupported byContinue reading the main storyYouTube Suspends Trump’s Channel for at Least Seven DaysYouTube is the latest tech company to bar the president from posting online, following Twitter, Facebook and others.YouTube headquarters in San Bruno, Calif. Credit…Jim Wilson/The New York TimesPublished More

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    Uganda Blocks Facebook Ahead of Contentious Election

    AdvertisementContinue reading the main storySupported byContinue reading the main storyUganda Blocks Facebook Ahead of Contentious ElectionPresident Yoweri Museveni accused the company of “arrogance” after it removed fake accounts and pages linked to his re-election campaign.President Yoweri Museveni of Uganda has 10 rivals in the election scheduled for Thursday, including the rapper-turned-lawmaker Bobi Wine, whose real name is Robert Kyagulanyi.Credit…Baz Ratner/ReutersJan. 13, 2021Updated 5:33 a.m. ETNAIROBI, Kenya — President Yoweri Museveni of Uganda president has blocked Facebook from operating in his country, just days after the social media company removed fake accounts linked to his government ahead of a hotly contested general election set to take place on Thursday.In a televised address late on Tuesday night, Mr. Museveni accused Facebook of “arrogance” and said he had instructed his government to close the platform, along with other social media outlets, although Facebook was the only one he named.“That social channel you are talking about, if it is going to operate in Uganda, it should be used equitably by everybody who has to use it,” Mr. Museveni said. “We cannot tolerate this arrogance of anybody coming to decide for us who is good and who is bad,” he added.The ban on Facebook comes at the end of an election period that has been dogged by a crackdown on the political opposition, harassment of journalists and nationwide protests that have led to at least 54 deaths and hundreds of arrests, according to officials.Mr. Museveni, 76, who is running for a sixth term in office, is facing 10 rivals, including the rapper-turned-lawmaker Bobi Wine, 38. Mr. Wine, whose real name is Robert Kyagulanyi, has been beaten, sprayed with tear gas and charged in court with allegedly flouting coronavirus rules while on the campaign trail. Last week, Mr. Wine filed a complaint with the International Criminal Court accusing Mr. Museveni and other top current and former security officials of sanctioning a wave of violence and human rights violations against citizens, political figures and human rights lawyers.Facebook announced this week that it had taken down a network of accounts and pages in the East African nation that engaged in what it called “coordinated inauthentic behavior” aimed at manipulating public debate around the election. The company said the network was linked to the Government Citizens Interaction Center, an initiative that is part of Uganda’s Ministry of Information and Communications Technology and National Guidance.In a statement, a Facebook representative said the network “used fake and duplicate accounts to manage pages, comment on other people’s content, impersonate users, re-share posts in groups to make them appear more popular than they were.”Facebook’s investigation into the network began after research from the Atlantic Council’s Digital Forensic Research Lab showcased a network of social media accounts that had engaged in a campaign to criticize the opposition and promote Mr. Museveni and the governing party, the National Resistance Movement. After the research was published, Twitter also said it had shut down accounts linked to the election.Hours before Mr. Museveni’s speech, social media users across Uganda confirmed restrictions on their online communications, with the digital rights group NetBlocks reporting that platforms including Facebook, WhatsApp, Instagram and Twitter had been affected. On Wednesday, MTN Uganda, the country’s largest telecommunication company, confirmed it had received a directive from the Uganda Communications Commission to “suspend access and use, direct or otherwise of all social media platforms and online messaging applications over the network until further notice.”Felicia Anthonio, a campaigner with the digital rights nonprofit Access Now, said the authorities had blocked more than 100 virtual private networks, or VPNs, which could help users circumvent the censorship and safely browse the internet.Uganda blocked the internet during the 2016 elections, and in 2018, it introduced a social media tax aimed at raising revenue and curbing what the government called online “gossip.” The move, which was criticized as a threat to freedom of expression, had a negative effect on internet use over all, with millions of Ugandans giving up internet services altogether.In anticipation of another shutdown this week, a group of organizations that work to end internet cutoffs worldwide sent a letter to Mr. Museveni and the leaders of telecom companies in Uganda pleading with them to keep the internet and social media platforms accessible during the election.Mr. Museveni did not heed their call. On Tuesday night, he said the decision to block Facebook was “unfortunate” but “unavoidable.”“I am very sorry about the inconvenience,” he said, adding that he himself had been using the platform to interact with young voters. He has almost a million followers on Facebook and two million on Twitter.Striking a defiant note, Mr. Museveni said that if Facebook was going to “take sides,” then it would not be allowed to operate in the country.“Uganda is ours,” he said.AdvertisementContinue reading the main story More

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    I've been on Parler. It's a cesspit of thinly veiled racism and hate | Malaika Jabali

    “Civil war is coming.”I saw this message on the social media platform Parler in November, about two weeks after the election was called for Joe Biden. The ominous post followed an even more harrowing message from a different user. “[O]ur people have guns too … it’s time for us to use it!!! Just like in old days.” The poster embedded a photograph of a noose.Parler, which has since been banned by Apple’s app store and from Amazon, has billed itself as a “free speech” platform for the “world’s town square”. Last fall, without much digging, I learned that this town square is one where an increasingly violent far right digitally dances with mainstream, influential conservatives.The fact that Parler has a vague air of legitimacy – unlike other platforms known for their explicitly far-right user bases – normalizes racist violence against Black people and anyone associated with them. Like the white police officers and “respectable” public servants who joined the Ku Klux Klan after the US civil war, or the white families who partied under the lynched bodies of Black men, white America has continued its intergenerational love affair with public anti-blackness. The methods have simply mutated. Memes calling for our deaths are the lynching postcards of the 21st century. Shared among the masses, they make casual affairs of Black terror. It’s not enough for the sharers of these memes to simply believe in white violence on a personal level; the collective experience is the point.I joined Parler in November, before various tech companies announced plans to take it offline. It didn’t take long to find a bevy of hashtags and posts romanticizing civil war. By late November, there were over 10,000 posts that included the hashtag #civilwar and its variants. The person who posted “Civil war is coming” was replying to a post by Wayne Root, a conservative media personality with more than 100,000 followers on Twitter. Root leveled the same unproven accusations of voter fraud as Donald Trump, using the same calls for battle that white power groups heeded in their storming of the US Capitol the first week of 2021.While some on the far right will probably retreat into the shadows cast by polling booths and hidden by exit polling data that obscures Trump’s popularity, many have not. Any perception of progress for Black people, even if this progress does not substantively exist, perpetuates violence against us and our perceived allies like leftists, Marxists and Democrats – all named by Parler posters as opposing parties in this hypothetical civil war).To say that Parler’s users, or any Americans who revel in white power tropes and violent memes, are “extremist” is a bit of a misnomer. What we call extremism is, if anything, a common American tradition. Millions of Americans, if they don’t proactively endorse the violence, silently concede to it. They vote for it. They dress it in words like “tradition” and “free speech”.I was raised witnessing it. There is a monument honoring Confederate soldiers in my home town of Stone Mountain, Georgia. The monument isn’t an ordinary statue erected in some mundane public square. It’s a nearly half-acre relief carved into the massive quartz and granite stone for which our town is named. It would take a runner five miles to circle around the rock formation’s base. We took field trips to Stone Mountain in high school, as if it were an amusement park and not the largest Confederate memorial in the world.Stone Mountain has now become a flashpoint for conflict. I hiked the mountain on a recent holiday trip with my mom, days before white men wielding guns protested against the widespread movement to remove Confederate statues. We tried to hike another day, but were blocked from entering. It was closed for the day after Black counter-protesters came back with guns of their own.When you talk to white southerners about honoring the Confederacy, you’ll hear a lot about heritage. I’ve heard it all my life. I heard it when our state flag featured the Confederate symbol throughout my childhood and in the debates to remove it. I read about it when I decided to make it one of my debate topics for a summer college class in my last year of high school. But what you’ll seldom hear is when this heritage has been selectively commemorated. Stone Mountain’s Confederate monument opened on the 100th anniversary of Lincoln’s assassination.This is an American tradition of terror – a culture of dehumanizing Blackness that bleeds out into the worldThis, too, is the culture of Parler.“Time to get rid of the yoke calling itself democrats,” someone wrote in response to Wayne Root’s revolution post.“Every town needs to decide on a gather place where an armed citizenry takes over everything … every traitor must be executed,” wrote another.It’s not enough to dismiss the radical right as merely having a difference of opinion, or explain it away as a population of marginalized, working-class white men who can be brought back from the brink by reason and calls for a universal basic income.Universal prescriptions are necessary, but insufficient. This is an American tradition of terror – a culture of dehumanizing Blackness that bleeds out into the world. It is the shots I heard while reporting in Kenosha, blocks from where Kyle Rittenhouse killed two white Black Lives Matter protesters, as it happened. It was the ease of white vigilantes carrying weapons in another public square, Civic Center Park in downtown Kenosha, hours earlier. It is the audacity of those white vigilantes shouting down Philando Castile’s girlfriend, from whom I was mere feet away in the park, as they argued for their right to kill to protect property. Of course, Philando was killed while exercising their revered second amendment right to bear arms, but that right is clearly reserved for some Americans more than others.Parler may be homeless now, but there is an entire world that welcomes the hatred and violence it cultivates. As threatening as it may be, the platform will probably be replaced with something else. It’s the public terror that’s the point. More

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    La historia de un radical: trabajé con uno de los asaltantes del Capitolio

    #masthead-section-label, #masthead-bar-one { display: none }Capitol Riot FalloutLatest UpdatesInside the SiegeVisual TimelineNotable ArrestsIncitement to Riot?AdvertisementContinue reading the main storySupported byContinue reading the main storyThe Media EquationLa historia de un radical: trabajé con uno de los asaltantes del CapitolioEn BuzzFeed, nos enfocábamos en realizar contenidos virales para las redes sociales. Un joven empleado aprendió esa noción y la aplicó a la extrema derecha.Simpatizantes del presidente Trump en el Capitolio, en Washington, D. C., el miércoles 6 de enero.Credit…Jim Lo Scalzo/EPA vía Shutterstock12 de enero de 2021 a las 05:00 ETRead in EnglishEncajaba tan bien como cualquier otro empleado en nuestro estudio de Los Ángeles, un lugar lleno de inadaptados ambiciosos con dones inusuales. Sabían cómo crear los videos que la gente quería ver en internet.Su verdadero nombre era Anthime Joseph Gionet, aunque prefería otros. Su valor para BuzzFeed era claro: hacía cualquier cosa por Vine, la plataforma de videos cortos que tuvo un breve auge cultural antes de ser aplastada por Instagram y Snapchat en 2017.Una vez se echó un galón de leche en la cara y el video atrajo millones de visitas, cuando la mayoría de las acrobacias inofensivas divertían a millones de espectadores estadounidenses en esa plataforma.En ese sentido, era natural que estuviera en BuzzFeed cuando llegó en la primavera de 2015, donde yo era el editor en jefe y me encargaba de supervisar el sitio web. Gionet fue contratado para manejar la cuenta de Vine de nuestra sección de videos, y su trabajo consistía principalmente en editar videos tontos y divertidos de hasta seis segundos que producían sus colegas. Al cabo de unos meses, también se hizo cargo de una cuenta de Twitter de BuzzFeed, en la que aprovechó su intuición sobre qué tipo de video compartiría la gente.En esos días, éramos mejores que nadie en la creación de contenido para las redes sociales, sobre todo listas, concursos y videos cortos, pero ocasionalmente también hacíamos espectaculares transmisiones en vivo, la más famosa fue una en la que dos de mis colegas hicieron estallar una sandía llenándola de ligas una por una.Así que el lenguaje que escuché de Gionet, ahora de 33 años, en su “transmisión en vivo” el miércoles pasado me resultó familiar. “Tenemos más de 10.000 personas en vivo que nos observan. ¡Vamos!”, dijo con entusiasmo. “Presionen el botón de seguir. Les agradezco, chicos”.Gionet se encontraba dentro de la oficina del senador por Oregón Jeff Merkley, que estaba en ruinas, transmitiendo desde una de las pocas plataformas que aún no lo habían suspendido, junto con otros simpatizantes de Trump que jugaban con el auricular del teléfono y se subían a los muebles. Parecía una conclusión apropiada para su reciente carrera que algunos podrían considerar como troleo o bromas por internet, pero que probablemente se describe mejor como violencia performativa.Anthime Joseph Gionet en una escena de su transmisión en vivo, el miércoles pasado.Credit…LiveLeakDespués de ver a Gionet, llamé a algunos de mis antiguos colegas, que lo recordaron con una mezcla de perplejidad y repulsión. Era sensible y casi se mostraba desesperado por ser aceptado, dijeron. Una vez se molestó mucho cuando alguien se burló de su bigote grueso rubio y su corte de cabello en mullet. En ese entonces, dos de sus amigos más cercanos de la oficina tenían orígenes étnicos e identidades de género diferentes a la suya, y a veces se unían por un sentimiento de ser marginados. Uno de esos amigos lo recordaba como un personaje triste que no expresaba realmente sus opiniones políticas más allá de la cultura ampliamente adolescente e insensible de Vine, y me dijo que estaba obsesionado con su infancia solitaria en Alaska. Según tres de ellos, parecía que le faltaba algo, que estaba vacío por dentro.A medida que avanzaban las elecciones de 2016, empezó a coquetear con una personalidad política. Primero puso un retrato de Bernie Sanders en su escritorio, dijeron dos excolegas. Luego comenzó a usar gorras de MAGA en la oficina, lo que sorprendió a sus compañeros de trabajo más progresistas, aunque eran bastante apolíticos. En ese entonces algunas personas todavía pensaban que la extrema derecha podría ser “irónica”.Cuando, meses después, dejó BuzzFeed para trabajar como el “coordinador de las giras políticas” de Milo Yiannopoulos, un favorito de la “extrema derecha” racista y antisemita, sus colegas se impresionaron momentáneamente. Luego, revisaron la cuenta de Twitter de Gionet, donde sus declaraciones cada vez más viles le estaban consiguiendo retuits de figuras de la extrema derecha, y se dieron cuenta de que no deberían haberse sorprendido.Sin embargo, no está claro en qué es lo que cree Gionet, si es que cree algo. Y realmente, no estoy seguro de que me importe.Este no es un perfil compasivo de un joven que se ha equivocado. No puedo tener mucha compasión por un tipo que, antes de atacar su Capitolio, pasaba el rato disparando algún tipo de sustancia irritante embotellada (lo llamaba “espray de contenido”) a los ojos de gente inocente para obtener vistas en YouTube y gritándoles a los dependientes de las tiendas que le pedían que usara cubrebocas.Para mí, esta historia es sobre algo diferente, una especie de poder de las redes sociales que ayudamos a afinar en BuzzFeed y que puede ejercer una atracción gravitacional casi irresistible.Si no has tenido la experiencia de publicar algo en las redes sociales que se vuelve verdaderamente viral, es posible que no entiendas su profunda atracción emocional. De repente eres el centro de un universo digital y recibes más atención de más gente que nunca. A veces, el impulso de afirmación es vertiginoso y adictivo. Y, si tienes poco a lo que aferrarte, puedes perderte en todo eso.Incluso cuando buscábamos hacer que nuestro trabajo se difundiera en BuzzFeed, nos enfrentábamos a limitaciones; debíamos decir la verdad en nuestra división de noticias y apegarnos a un conjunto de valores claramente positivos en nuestra rama de entretenimiento. Sin embargo, Gionet finalmente rompió esos límites, pues parecía seguir las señales que encontraba en las redes sociales sin ningún escrúpulo. La única línea que atravesaba era su deseo de construir una audiencia. Apoyaba a Sanders antes de lanzar consignas antisemitas en Charlottesville, Virginia; luego se retractó de manera temporal de esas opiniones extremas y más tarde cometió delitos violentos para obtener vistas en YouTube. Consiguió una audiencia entre los negacionistas del coronavirus y más tarde, cuando aparentemente contrajo la enfermedad, publicó la captura de pantalla de su propia prueba positiva en Instagram con un emoticono de llanto. Semanas después, se unió al levantamiento a favor de Trump en el Capitolio.“Su política se ha guiado por las métricas de la plataforma”, reflexionó Andrew Gauthier, quien fue uno de los principales productores de video de BuzzFeed y quien más tarde trabajó para la campaña presidencial de Joe Biden. “Siempre piensas que el mal vendrá de la maldad del villano de las películas, y entonces piensas: ‘Ay, no, el mal puede empezar con chistes malos y un comportamiento nihilista que es alimentado por el refuerzo positivo en varias plataformas’”.Así que la historia de Gionet no es tan familiar como la de un joven solitario en su dormitorio que empieza a ver videos que envenenan su visión del mundo. Es la historia de un hombre que es recompensado por ser nacionalista blanco violento y que recibe la atención y la afirmación que aparentemente está desesperado por obtener.Pasamos mucho tiempo en BuzzFeed pensando en cómo optimizar nuestro contenido para una audiencia en línea; él se optimizó a sí mismo.Según un informe policial, cuando fue arrestado en Scottsdale, Arizona, el mes pasado por rociar una solución de gas lacrimógeno a un guardia, un oficial informó que Gionet le dijo que era una personalidad influyente y tenía muchos seguidores en las redes sociales. Fue puesto en libertad bajo palabra, dijo un portavoz de la policía de Scottsdale, y está a la espera de ser juzgado. Sin embargo, en el Capitolio, gritó “ACAF”, All Cops Are Friends (“Todos los policías son amigos”, aunque el significado original del acrónimo es menos amistoso).Su historia deja preguntándome qué responsabilidad tenemos quienes fuimos pioneros en el uso de las redes sociales para ofrecer información. ¿Nosotros, junto con los creadores de esas plataformas, ayudamos a abrir la caja de Pandora?No trabajé directamente con Gionet. Pero, en 2012, contraté a un escritor llamado Benny Johnson que estaba cultivando una voz que mezclaba el conocimiento de las redes sociales y la política de derecha. En ese momento pensé, erróneamente, que su visión política era simplemente conservadora. Y lo imaginé prosperando, como lo han hecho los escritores conservadores durante generaciones en las principales salas de redacción, donde cultivaban el mismo interés de sus colegas en encontrar hechos compartidos.Tardé en darme cuenta de que sus intereses no eran periodísticos, ni siquiera ideológicos, sino estéticos, emocionados por las imágenes del poder puro. En la tradición de los propagandistas autoritarios, le asombraban los edificios neoclásicos, las armas y, más tarde, las multitudes de Donald Trump. Y, después de que lo despedimos por plagio en 2014, pasó a liderar la sección de contenido del ala juvenil de Trump, Turning Point USA, y presenta un programa en Newsmax. La semana pasada, animó los intentos de revocar las elecciones (aunque se retractó cuando comenzó la violencia y luego culpó a los izquierdistas por eso). También está vendiendo sus habilidades en la “narración política viral” en la que trabajamos juntos en BuzzFeed a una generación de nuevas figuras de derecha, como la representante Lauren Boebert, quien ha llamado la atención por jurar que lleva su pistola al Congreso. (Ni Gionet ni Johnson respondieron a las consultas por correo electrónico).Mientras refinábamos la nueva práctica de las redes sociales en BuzzFeed, tardamos en darnos cuenta de que la extrema derecha nos observaba de cerca y finalmente nos imitaba. Jonah Peretti, quien fundó The Huffington Post y BuzzFeed, se sorprendió cuando Steve Bannon, quien dirigía Breitbart, le recordó a un escritor que había tomado prestadas tácticas de Peretti para su estrategia en el periodo previo a las elecciones de 2016. Bannon me dijo antes de esas elecciones, en una entrevista en la Trump Tower, que estaba sorprendido de que no hubiéramos convertido a BuzzFeed en un bastión de apoyo para Bernie Sanders, como Breitbart lo hizo con Trump. Notó, quizá de manera correcta, que el tráfico de un medio de propaganda a favor de Sanders habría excedido enormemente lo que obtuvimos por nuestra cobertura justa de las primarias demócratas.“Algunas de las cosas innovadoras que hicimos desde el principio, en la comprensión de las redes sociales y los medios digitales, han sido tomadas por los grupos de extrema derecha, los grupos racistas, los grupos MAGA”, me dijo mi exjefe, Peretti, durante una entrevista la semana pasada. No obstante, Peretti, un eterno optimista, señaló que algunos de los mismos mecanismos sociales que Gionet aprovechó también fueron cruciales para los movimientos sociales progresistas de los últimos años, desde Black Lives Matter hasta #MeToo. “La historia no ha terminado y hay una oportunidad de luchar por un buen internet”, comentó. (Nota: no doy cobertura a BuzzFeed extensamente en esta columna, más allá de apoyarme en lo que aprendí durante mi tiempo allí, y The New York Times ha exigido que no lo haga hasta que me deshaga de mis opciones de compra de acciones en la empresa).Ya estoy escuchando lo que parecen ser dos explicaciones que compiten entre sí por lo que pasó en Washington la semana pasada: que la multitud abrumadoramente blanca, a veces abiertamente racista, encarnaba la vieja y profunda maldad estadounidense; o que las redes sociales transformaron las identidades vacías de algunos estadounidenses para convertirlas en algo radical.Sin embargo, la historia de Gionet muestra cómo esas explicaciones no entran en conflicto. Un hombre que sus colegas consideraban vacío y sin rumbo convirtió su identidad en una especie de espejo de ese viejo mal estadounidense, y se ha convertido en lo que muchos estadounidenses le dijeron que querían que fuera.En un momento de la transmisión en vivo de Gionet durante el asedio al Capitolio, una voz invisible fuera de cámara advierte que Trump “se molestaría mucho” con las payasadas de los alborotadores.“No, estará contento”, respondió Gionet. “Estamos luchando por Trump”.Ben Smith es el columnista de medios. Se unió al Times en 2020, después de ocho años como editor jefe fundador de BuzzFeed News. Antes de eso, cubrió política para Politico, The New York Daily News, The New York Observer y The New York Sun. Correo electrónico: ben.smith@nytimes.com @benytAdvertisementContinue reading the main story More