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    How Kari Lake Went From News Anchor to Outspoken Critic of the Press

    Former friends and colleagues of Ms. Lake, the Republican nominee for governor, say they remember her far differently from the candidate they see today.One longtime former co-worker in the television news business recalled that Kari Lake detested guns and practiced Buddhism. Another former local news anchor, Stephanie Angelo, who did not work with Ms. Lake but later became close friends with her, described Ms. Lake back then as “a free spirit” and “liberal to the core.”“Her saying that abortion should be illegal — absolutely not,” Ms. Angelo said. “The Kari I knew would never have said that, and she wouldn’t have believed it either.”But in her run for governor of Arizona, Ms. Lake — a former local Fox News anchor — has refashioned herself as a protégé of Donald Trump and a die-hard Christian conservative who wields her media expertise as a weapon and has turned her former industry into a foil. In her closing pitch to voters ahead of the election on Tuesday, Ms. Lake, 53, has been campaigning against the press as much as she has against Katie Hobbs, her Democratic rival, riling up audiences against reporters in attendance, whom she calls the “fake news,” and pledging to become the media’s “worst nightmare” if elected.It’s a far cry from the person many journalists she worked with remember.Seven of Ms. Lake’s former colleagues at the local Fox station in Phoenix, where she read the news for more than two decades, and two others who consider themselves her former friends said Ms. Lake had once expressed more liberal views on subjects including guns, drag queens and undocumented immigrants. They said she used to admire Barack and Michelle Obama, and pointed out that she had donated to Mr. Obama’s presidential campaign. Some requested anonymity because they did not have permission to speak to the press or feared retaliation from Ms. Lake or her supporters.During a campaign stop with veterans in Scottsdale, Ariz., on Wednesday, she called reporters “monsters” and said, “Let’s defund the press.” In another rally on Thursday night in Phoenix, she lashed out at “the media” more times than she mentioned Ms. Hobbs.The attacks on her former industry exploit trends that, in recent years, have shown stark declines in Americans’ trust in television and newspapers — and that, most recently, amid bitter partisan fights over local school boards and pandemic restrictions, have even captured increasing charges of bias against local news, long seen as one of the most trusted sources of information.Many supporters first got to know Ms. Lake as a local television anchor before she decided to run for governor. Rebecca Noble for The New York TimesMs. Lake has adapted many of the skills she learned in television to her campaign for governor. Rebecca Noble for The New York TimesThey are also part of an old playbook: Mr. Trump, a former reality television star, criticized networks over their ratings and media coverage he disliked throughout his time in the White House and his presidential campaigns. At his recent rallies, he still takes time to denounce news stories and the reporters in attendance. Republicans’ trust in traditional media continues to drop, with many preferring to rely on a thriving ecosystem of fringe right-wing outlets and partisan fare.At Ms. Lake’s events, some of her loudest applause lines and showers of boos come when she mentions the news industry, even though many of the reporters at her events now increasingly include those from right-wing media who amplify her message. In Scottsdale, many people raised their hands when she asked how many of them consumed little to no “fake news media.” In Phoenix, people cheered and whistled when she expressed indifference toward negative coverage of her campaign. She asked them to look at the reporters set up on risers in the back. “How many of you really don’t care what the big news media says?” she said to applause.The State of the 2022 Midterm ElectionsElection Day is Tuesday, Nov. 8.House Democrats: Several moderates elected in 2018 in conservative-leaning districts are at risk of being swept out. That could cost the Democrats their House majority.A Key Constituency: A caricature of the suburban female voter looms large in American politics. But in battleground regions, many voters don’t fit the stereotype.Crime: In the final stretch of the campaigns, politicians are vowing to crack down on crime. But the offices they are running for generally have little power to make a difference.Abortion: The fall of Roe v. Wade seemed to offer Democrats a way of energizing voters and holding ground. Now, many worry that focusing on abortion won’t be enough to carry them to victory.Her supporters tend not to care or believe that she once leaned liberal. Those who watched her newscast often cannot cite specific stories she worked on, but they do recall her charisma and sharp presentation. They now appreciate her TV-polished and combative style.That includes Jeanine Eyman and her daughter, Joanna, who were waiting in line outside a sports park in Mesa, Ariz., in October to watch Ms. Lake speak at a Trump rally. They said they admired that she was a news insider turned outsider. “To step down when you don’t agree with the politics going on, I think that made a huge statement for what she believes and the person that she is,” Jeanine Eyman said.Reece Peck, a media scholar and the author of “Fox Populism: Branding Conservatism as Working Class,” placed Ms. Lake in an influential class of conservatives that includes former President Ronald Reagan: telegenic Republicans who had no political experience or public ideological core but quickly rose in politics because they came from the media world.Ms. Lake was particularly effective as a candidate, he said, because she emerged from “square and trusty local news.” He added: “She was a student of mass tastes” and could now “speak to audiences on that mass register.”Ms. Lake has declined to respond to multiple requests for interviews or to criticism from her former news colleagues.Before Ms. Lake started her professional journalism career, she interned at the same radio station where Mr. Reagan once worked. She often cites this fact on the trail, along with her admiration for Mr. Reagan, a conservative hero who she said spurred her to register as a Republican as soon as she turned 18.Ms. Lake taking a tour of the U.S.-Mexico border on Friday.Rebecca Noble for The New York TimesBut she often says now that she left her job as a prominent television news anchor in Phoenix in early 2021, in the middle of the pandemic, when she came to believe the media was pushing a “biased” and “immoral” agenda by refusing to cover unproven Covid treatments and by repeating talking points from Dr. Anthony Fauci.She started her campaign for governor with a debut ad that featured her smashing television sets playing newscasts with a sledgehammer. She has since called for the arrest of Mr. Fauci, publicized unproven Covid treatments and fueled Mr. Trump’s lies that the 2020 presidential election was “crooked.”She has criticized drag queens and surgery for transgender people, and she echoes Mr. Trump’s rhetoric against immigrants, promising to finish his border wall and declare an “invasion” on the nation’s southwestern border. She has presented herself as a staunch opponent of abortion and “a lifetime member” of the National Rifle Association. And she has called reporters “the right hand of the Devil.”It is a metamorphosis that has shocked former colleagues and others who knew her.Richard Stevens, who performs as the popular drag queen Barbra Seville, said Ms. Lake used to invite him as a news contributor to comment on L.G.B.T.Q. issues. He recalled watching Ms. Lake argue in defense of undocumented immigrants on air. She often came to his drag shows, he said, and the two became close. He also performed as Ms. Seville at her house, including in front of her children, he said.“Kari is not afraid of drag queens, Kari is not afraid of gay people,” Mr. Stevens said, calling Ms. Lake “an opportunist.” “I have had every reason to believe that she is as liberal as me.”The contradictions have not stopped Ms. Lake’s momentum in what remains a neck-and-neck race. “People know her,” Ms. Angelo, the former local news anchor, said. “They are familiar with her face, with her voice, and they trust her even though her positions now are contrary to everything that she has stood for up until the last year.”Ms. Lake is engaged in a tight race with the Democratic nominee for governor, Katie Hobbs. Rebecca Noble for The New York TimesMs. Lake speaks during a “Latinos for Lake” rally in Tucson in September.Rebecca Noble for The New York TimesBrenda Roberts, 67, a retired legal secretary who was in the audience at the Phoenix rally, said she was initially skeptical of Ms. Lake but came around because the candidate seemed to believe in what she said. “She expresses what we’re all feeling — we’re really upset about the border,” Ms. Roberts said. “We’re upset about inflation. We’re really upset about the way that Biden has destroyed the economy.”Part of Ms. Lake’s rise has had to do with how she has applied the Trump media playbook, sometimes with her own touches. Some of her campaign videos resemble movie trailers and are embellished with cinematic sound effects. Her husband, Jeff Halperin, an independent videographer, often films her events and interactions with the press. She has also been quick to call impromptu news conferences seemingly timed for the early-evening newscast.Ms. Lake assembled one of those gaggles last month after a man was arrested in connection with a burglary at Ms. Hobbs’s campaign headquarters. Pointing to a large placard with a photo of someone in a chicken suit, Ms. Lake joked that a person had been caught rummaging through her campaign headquarters and that she had evidence to believe it was Ms. Hobbs herself — a jab at Ms. Hobbs, as well as reporters, whom she claimed were suggesting the Lake campaign bore responsibility for the Hobbs campaign burglary.“You love to smear Republicans,” Ms. Lake told reporters.In a statement responding to Ms. Lake’s news conference, Sarah Robinson, a spokeswoman for the Hobbs campaign, doubled down on Ms. Hobbs’s earlier remarks charging Ms. Lake with fanning “the flames of extremism and violence.” Ms. Lake released another video on Thursday again slamming Ms. Hobbs and reporters for the burglary coverage.In the final stretch of the midterms, top Democrats, including Mr. Obama, have made stops in Phoenix urging people not to support Ms. Lake, as they have cast the election as a battle to preserve democracy. “If we hadn’t just elected someone whose main qualification was being on TV, you can see maybe giving it a shot,” Mr. Obama said to laugher from the audience. At her event in Phoenix, Ms. Lake argued she was not in the race for the fortune or fame — “I’ve already had fame — it’s overrated” — but for Arizonans.She lamented the loss of friends over her evolution and told supporters that she had not believed her former television news colleagues would unfairly attack her as they did Mr. Trump. “But I’ll tell you what: The patriotic America-loving friends I’ve gained will make up for any friend that I lost a million times over,” she said, as people broke into another round of cheers.Ms. Lake has adapted the Trump media handbook to her own campaign. Rebecca Noble for The New York Times More

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    Trevor Noah, Samantha Bee, and the Future of Liberal Late Night T.V.

    Trevor Noah recently surprised fans (and, according to some accounts, also Comedy Central management) when he announced plans to leave “The Daily Show.” His departure is one of many notable personnel changes in late-night television: James Corden will leave “The Late Late Show” next year; TBS canceled “Full Frontal With Samantha Bee”; and Desus and Mero broke up with each other and their hugely successful Showtime late-night show beloved by a diverse viewership of millennials.Prominent entertainers leave jobs all the time; but media watchers see something more systemic in the recent spate of departures. Dylan Byers describes the “contracting genre” as an economic problem: “The eight-figure late-night host increasingly doesn’t match the new economics of the late-night business.” The economics used to look like big advertisers paying for a captive audience that tuned in for pulpy takes on mainstream American culture.But audiences have not been flocking to late night television for some time. Advertisers have continued to support the time slot, not necessarily because it works but because there was little else competing for the late night audience. Throwing good money after bad, as it were. That cannot last forever.This is an economic problem but I suspect the underlying issue is cultural: Americans don’t want to share a living room with each other. We prefer to live and be entertained in ideological encampments.A study using cross-national data found that Americans have become so tied to party identity that race and class polarizes us less than politics. We don’t just want personalized content. We want personalized content that affirms and does not challenge our political identities.Liberals appear to dominate the late-night TV show genre. The reason for that dominance is complex. Audiences have different orientations toward humor and political talk. Those orientations have some underlying psychological needs. And styles of comedy have political and cultural histories. Bluntly, scholars who study political communication and humor often find that liberals are ironic smart alecks and conservatives are outraged moralists. Some of us are a bit of both, but most of us have a psychological need to be one over the other.In terms of humor, you can think of this as “you know you’re a redneck if” on one end of the spectrum and George Carlin on the other. In the 1990s, satirical political infotainment evolved into the late-night television style that we have today. Two things brought politics and infotainment together: the internet and “The Daily Show.”With Jon Stewart as host, “The Daily Show” innovated a formula for liberal satire infotainment. When Trevor Noah took over in 2015, director and supervising producer of “The Daily Show” David Paul Meyer says, he embraced a more holistic style. “Trevor doesn’t necessarily use the edgier form of satire, irony and outrage to drive his approach to the show,” Meyer told me. Noah’s willingness to drop the routine to tackle a subject seriously is good political education.Unfortunately, outrage makes more money, and today’s conservative media is much better at outrage. Dannagal Goldthwaite Young, a communication professor at the University of Delaware, wrote “Irony and Outrage: The Polarized Landscape of Rage, Fear, and Laughter in the United States.” She says that “The Daily Show” is an exemplar of what political media became in the 1990s. “Entertainment wasn’t expected to ‘stay in its lane.’ It was expected — encouraged even — to blur the lines between fact and fiction, entertainment and politics, art and social justice,” she writes. The show’s mockumentary style and satirical stance updated 1960s counterculture critique for the post-modern, post-internet age.Young pulls together a lot of research on psychology, history and media to explain why we find funny what we do. The need for closure is a big one. If you have a high need for clear-cut moral rules, then satire, which asks us to skewer our own beliefs, is going to make you pretty anxious. Ouchie stuff if “us versus them” makes you feel safest.As it turns out, political messages play on some similar psychological needs. One that tells you who are “bad” and, even better, how to punish them satisfies the same need as good old-fashioned outrage. Think how Donald Trump and his audience co-wrote one of the most enduring outrage political messages of 21st-century politics: “lock her up.”Liberals may be drawn to ironic humor like satire because it reflects their antagonism toward the status quo. But outrage plays better to the political psychology of conservatives. As outrage has become a more viable media model than satire, it gets harder to sell liberal politics. “All of our political, cultural and economic messages risk being filtered through an identity-driven ecosystem that proportionally rewards not just conservatism and Republicanism,” Young told me, “but also conservative populism on the far right.”The irony isn’t lost on me that conservative audiences complain about how vilified they are in popular culture. Conservative media seems to be doing quite well. Joe Rogan and Ben Shapiro are two of the most popular podcast hosts in the nation. There is no liberal counterpart to either. Fox News lost some of its big names when Megyn Kelly and Bill O’Reilly left in 2017. But while MSNBC looks for its footing after Rachel Maddow’s exit on most weeknights and as CNN pivots to centrism, Fox is beating them both in ratings.When you look across media platforms, it is easier to see how conservative psychological preference for outrage bodes better for their growth in satellite radio, lifestyle media and, of course, social media. My Times colleague Zeynep Tufekci is one of many scholars who have documented how social media’s economic models reward outrage-driven content. Conservative social media platforms like Parler are duds. But conservative personalities like Shapiro are hugely popular across Facebook and YouTube. And Elon Musk has promised to turn Twitter into his idea of a free-speech platform. Some observers suspect that means reinstating accounts previously banned for violating Twitter’s terms of service. Outrage comedy has for the most part never found its late-night mojo, but outrage content is doing just fine in every other sector of infotainment.If satirical political content is the liberal audience’s way to stick it to the man, why isn’t the genre exploding right now? Young says the thing about satire is that it asks the audience to take risks. Getting the layered meaning of ironic humor requires a little, well, faith that the payoff will be worth it. “It is hard to be hopeful, even ironically, when everything seems to be going so bad,” she says. The Dobbs decision has radicalized and terrified millions of voters. Many Americans think the Supreme Court is partisan, if not outright corrupt. Biden’s policy achievements do not seem to be capturing voters’ imagination. And he has several significant policy wins. Large swaths of the Republican Party have embraced white identitarian violence. We are too scared to laugh.Whether infotainment should matter to the way politics is communicated is a separate issue from the fact that it does matter. In the meantime, Republicans are set to take over the House and perhaps the Senate with next week’s midterm elections. Many expect Trump to run again in 2024. Election deniers are legitimate G.O.P. candidates. Outrage is the mainstream G.O.P. brand, from the top of the ticket to the bottom. We are heading into a dangerous election cycle with a contracting liberal media ecosystem and conservative media machine optimized for outrage.All of this is only funny in a laugh-to-keep-from-crying kind of way.Tressie McMillan Cottom (@tressiemcphd) is an associate professor at the University of North Carolina at Chapel Hill School of Information and Library Science, the author of “Thick: And Other Essays” and a 2020 MacArthur fellow.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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    TV Prepares for a Chaotic Midterm Night

    Gearing up to report this year’s midterm election results, American television networks are facing an uncomfortable question: How many viewers will believe them?Amid rampant distrust in the news media and a rash of candidates who have telegraphed that they may claim election fraud if they lose, news anchors and executives are seeking new ways to tackle the attacks on the democratic process that have infected politics since the last election night broadcast in 2020.“For entrepreneurs of chaos, making untrue claims about the election system is a route to greater glory,” said John Dickerson, the chief political analyst at CBS News, who will co-anchor the network’s coverage on Nov. 8. “Elections and the American experiment exist basically on faith in the system, and if people don’t have any faith in the system, they may decide to take things into their own hands.”CBS has been televising elections since 1948. But this is the first year that the network has felt obligated to install a dedicated “Democracy Desk” as a cornerstone of its live coverage. Seated a few feet from the co-anchors in the network’s Times Square studio, election law experts and correspondents will report on fraud allegations and threats of violence at the polls.“It’s not traditional,” said Mary Hager, CBS’s executive editor of politics, who has covered election nights for three decades. “But I’m not sure we’ll ever have traditional again.”The State of the 2022 Midterm ElectionsElection Day is Tuesday, Nov. 8.Bracing for a Red Wave: Republicans were already favored to flip the House. Now they are looking to run up the score by vying for seats in deep-blue states.Pennsylvania Senate Race: The debate performance by Lt. Gov. John Fetterman, who is still recovering from a stroke, has thrust questions of health to the center of the pivotal race and raised Democratic anxieties.G.O.P. Inflation Plans: Republicans are riding a wave of anger over inflation as they seek to recapture Congress, but few economists expect their proposals to bring down rising prices.Polling Analysis: If these poll results keep up, everything from a Democratic hold in the Senate and a narrow House majority to a total G.O.P. rout becomes imaginable, writes Nate Cohn, The Times’s chief political analyst.Across the industry, networks have deployed dozens of reporters to state capitals around the country, where journalists have spent weeks cultivating relationships with local election officials and learning the minutiae of ballot counting procedures.Still, an election night that ends without a clear indication of which party will control the House and Senate — a likely possibility, given the dozens of tight races — could present an extended period of uncertainty, allowing rumors and disinformation to run rampant. And Americans’ trust in the national news media has rarely been lower, with barely one-third of adults in a recent Gallup poll expressing confidence in it.“I can’t control what politicians are going to say, if they choose to call an election result into question,” said David Chalian, CNN’s political director. “You’ve got to be clear, when it’s a partial picture, that nothing about that is untoward.”Two years ago, TV networks prepared for pandemic-related ballot headaches and speculation that President Donald J. Trump might resist conceding defeat.But 2022 has presented novel challenges. Allies of Mr. Trump — who claimed two years ago, without evidence, that “frankly, we did win this election” — continue to sow doubts about the integrity of the vote-counting process. Republican candidates in some key races still refuse to accept that Mr. Trump lost.Even as Americans consume information from an increasingly kaleidoscopic set of news sources — social media, hyperpartisan blogs, streaming services and family Facebook posts — the big TV networks still play a major role in setting the narrative of an election night, for better and worse.In 2020, Fox News’s early Arizona call signaled that Joseph R. Biden Jr. might emerge victorious (and left Mr. Trump enraged). In 2018, TV had a more ignominious evening: After a series of deflating early defeats for Democrats, some anchors predicted that a “blue wave” had fizzled and that Republicans would retain control of the House. It was Fox News again, working off a proprietary data model, that made the correct call that Democrats would take the chamber.Fox News made the early call that Joseph R. Biden had won in Arizona in 2020.Fox NewsMarc Burstein, the executive in charge of ABC News’s election night coverage, said his team “will be very clear to explain that there could be red or blue mirages. We’re going to be patient.” Carrie Budoff Brown, who runs “Meet the Press” on NBC, said it was “everybody’s responsibility” to prepare audiences for an extended wait.Executives are optimistic that Americans will tune in — and stick around. Despite steep drops this year in viewership of CNN and MSNBC, the Big Three broadcast networks are planning to pre-empt their entire prime-time lineups for political coverage on Nov. 8.ABC, CBS and NBC will kick off their traditional election night coverage at 8 p.m. Eastern time and continue into the wee hours. In the past, those networks often shied away from midterm nights, shoehorning in an hour of coverage between police procedurals and the local news. Executives reasoned that, without a presidential race, audiences were less engaged. That changed in 2018 at the height of the Trump presidency, when ABC, CBS and NBC each devoted three prime-time hours to covering the midterms.On cable, the anchors are preparing for the usual marathon. “This is our Super Bowl,” said Bret Baier, the chief political anchor at Fox News.Fox News’s decision desk will again be run by Arnon Mishkin, the outside consultant who spearheaded its controversial Arizona call in 2020. Although Fox’s projection was eventually proved correct, it took several days for other news outlets to concur. Mr. Trump turned his wrath on the network in retaliation, and Fox News eventually fired a pair of top executives who were involved in the decision to announce the call so early.“What we want to be, always, is right — and first is really nice — but right is what we want to be,” said Mr. Baier of Fox. “In the wake of 2020, we’re going to be looking at numbers very closely, and there may be times when we wait for more raw vote total than we have in the past.”“It’ll be a lot smoother than that moment,” he added, referring to when he and his fellow co-anchors were visibly caught by surprise as their colleagues projected a victory for Mr. Biden in Arizona. Fox officials later ascribed the confusion to poor communication among producers.“I think,” Mr. Baier said, “we all learned a lot from that experience.” More

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    Suzanne Scott’s Vision for Fox News Gets Tested in Court

    Suzanne Scott remade Fox News Media into a lucrative consumer brand. But a $1.6 billion defamation suit against the company is testing her strategy and leadership.Before the committee investigating the Jan. 6 insurrection held its first prime-time hearing in June, Suzanne Scott, the chief executive of Fox News Media, called Lachlan Murdoch, her boss, to tell him how her network planned to broadcast the event.They wouldn’t, she said. The channel would stick with its usual prime-time lineup of Tucker Carlson, Sean Hannity and Laura Ingraham. Mr. Murdoch, the executive chairman of Fox Corporation, was fine with Ms. Scott’s decision, according to an executive with knowledge of their conversation.As a business move, Ms. Scott’s call was the right one for Fox News in the end. As many viewers tuned in as they would on a regular night. And Fox still managed to best CNN in the ratings.The decision was true to form, according to interviews with more than a dozen current and former colleagues. Since Ms. Scott took over the top job at Fox News in 2018, her colleagues said, she has managed from behind the scenes with a simple mantra: Respect Fox’s audience. Often, that involves sparing conservative viewers what they don’t want to hear — even when that means ignoring one of the biggest stories of the year.That strategy has helped Fox News succeed not just as the most-watched cable news network in the country but also as a multibillion-dollar consumer brand with a suite of businesses that, according to a recent company promo for one product, offers fans “The World According to Fox.” In addition to the Fox News and Fox Business cable channels, Ms. Scott has introduced Fox News Books, a publisher of meditations on Christianity; Fox Nation, a $5.99-per-month streaming service that produces a reboot of “Cops” and an original special from Mr. Carlson, “The End of Men,” that purports to explore a nationwide decline in testosterone rates; and Fox Weather, a new app and cable channel.Ms. Scott told her boss, Lachlan Murdoch, right, that the network wouldn’t broadcast the first Jan. 6 prime-time hearing in June. Mr. Murdoch is the son of Rupert Murdoch, the chairman of News Corp and Fox.Drew Angerer/Getty ImagesBut Ms. Scott’s Fox News — a sanctuary for conservatives where few unpleasant facts intrude and political misinformation has spread — also looms large in a case that threatens Fox’s business, and possibly Ms. Scott herself. She has emerged as one of the central figures in the $1.6 billion defamation lawsuit against Fox by Dominion Voting Systems, in which the voting company accuses Fox executives of juicing ratings and profits by repeatedly airing false information about Dominion machines siphoning votes away from former President Donald J. Trump.According to several people closely involved in the case, lawyers for Dominion are expected to depose her soon. A judge has granted Dominion access to her emails and text messages from the period after the 2020 election when Fox anchors and guests amplified some of the most outrageous falsehoods about Dominion and its supposed role in a plot to steal the election.So far, those messages contained at least one instance in which Ms. Scott expressed skepticism about the dubious claims of voter fraud that her network had been promoting, a recent court proceeding revealed. That kind of evidence is what Dominion hopes will ultimately convince a jury that Fox broadcast information it knew to be false, which would leave the company on the hook for significant damages.People who have heard Ms. Scott speak in meetings say she has been critical of Mr. Trump’s election denial claims, though she mostly keeps her personal politics private. (She is registered as unaffiliated.) One colleague recalled that in a meeting shortly after the 2020 election, Ms. Scott seemed in disbelief as she described how people she considered otherwise serious and rational thought there was any chance Mr. Trump could legitimately stop President Biden’s inauguration.What to Know About the Trump InvestigationsCard 1 of 6Numerous inquiries. More

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    In Midterm TV Ad Wars, Sticker Shock Costs Republicans

    Football fans in Las Vegas tuning into the Raiders game on Oct. 2 had to sit through multiple political ads, including one from Nevada’s endangered Democratic senator and another from a Republican super PAC trying to defeat her.The ads were each 30 seconds — but the costs were wildly different.The Democratic senator, Catherine Cortez Masto, paid $21,000. The Republican super PAC paid $150,000.That $129,000 disparity for a single ad — an extra $4,300 per second — is one sizable example of how Republican super PACs are paying a steep premium to compete on the airwaves with Democratic candidates, a trend that is playing out nationwide with cascading financial consequences for the House and Senate battlefield. Hour after hour in state after state, Republicans are paying double, triple, quadruple and sometimes even 10 times more than Democrats for ads on the exact same programs.One reason is legal and beyond Republicans’ control. But the other is linked to the weak fund-raising of Republican candidates this year and the party’s heavy dependence on billionaire-funded super PACs.Political candidates are protected under a federal law that allows them to pay the lowest price available for broadcast ads. Super PACs have no such protections, and Republicans have been more reliant on super PACs this year because their candidates have had trouble fund-raising. So Democrats have been the ones chiefly benefiting from the mandated low pricing, and Republicans in many top races have been at the mercy of the exorbitant rates charged by television stations as the election nears.The issue may seem arcane. But strategists in both parties say it has become hugely consequential in midterm elections that will determine which party controls Congress.From Labor Day through early this week, Senate Republican super PACs and campaigns spent more than their opponents on the airwaves in key races in Georgia, Nevada, Pennsylvania, North Carolina and New Hampshire, according to data from the media-tracking firm AdImpact. But when measured in rating points — a metric of how many people saw the ads — the Democratic ads were seen more times in each of those states, according to two Democratic officials tracking media purchases.In other words, Democrats got more for less.“One of the challenges we face in taking back the House is the eye-popping differences between what Democrat incumbents and Republican challengers are raising — and what that affords them in terms of different advertising rates,” said Dan Conston, who heads the Congressional Leadership Fund, a super PAC aligned with House Republican leadership that has raised $220 million and is one of the nation’s biggest television spenders.The price differences can be jarring.In Ohio, Representative Tim Ryan, the Democratic Senate candidate, paid $650 for a recent ad on the 6 a.m. newscast of the local Fox affiliate. The leading Republican super PAC paid $2,400.In Nevada, Ms. Cortez Masto paid $720 for an ad on CBS’s Sunday news show. Another Republican super PAC, the Club for Growth, paid $12,000.The State of the 2022 Midterm ElectionsWith the primaries over, both parties are shifting their focus to the general election on Nov. 8.The Final Stretch: With less than one month until Election Day, Republicans remain favored to take over the House, but momentum in the pitched battle for the Senate has seesawed back and forth.A Surprising Battleground: New York has emerged from a haywire redistricting cycle as perhaps the most consequential congressional battleground in the country. For Democrats, the uncertainty is particularly jarring.Pennsylvania Governor’s Race: Attacks by Doug Mastriano, the G.O.P. nominee, on the Jewish school where Josh Shapiro, the Democratic candidate, sends his children have set off an outcry about antisemitic signaling.Herschel Walker: The Republican Senate nominee in Georgia reportedly paid for an ex-girlfriend’s abortion, but some conservative Christians have learned to tolerate the behavior of those who advance their cause.And in Arizona, Senator Mark Kelly has been paying $2,000 per spot on the evening news on the ABC affiliate. A Republican super PAC is paying $5,000.An analysis by The New York Times of Federal Communications Commission records, along with interviews with media buyers in both parties, shows just how much the different prices that candidates and super PACs pay is influencing the 2022 midterm landscape.“What matters at the end of the day is what number of people see an ad, which isn’t measured in dollars,” said Tim Cameron, a Republican strategist and media buyer, referring to the rating-points metric.The partisan split between advertising purchased by candidates versus super PACs is vast.In Senate races, Democratic candidates have reserved or spent nearly $170 million more than Republican candidates in the general election on television, radio and digital ads, according to AdImpact.The price that super PACs pay is driven by supply and demand, and television stations charge Republicans and Democrats the same prices when they book at the same time. So Democrats have super PACs that pay higher rates, too. But the party is less reliant on them. Republicans have a nearly $95 million spending edge over Democrats among super PACs and other outside groups involved in Senate races, according to AdImpact. That money just doesn’t go nearly as far.Several candidates who were weak at raising funds won Republican nominations in key Senate races, including in New Hampshire, Arizona and Ohio, and that has hobbled the party.“We’re working hard to make up the gap where we can,” said Steven Law, the head of the leading Senate Republican super PAC, the Senate Leadership Fund.But Democrats — buoyed by robust donations through ActBlue, the Democratic online donation-processing platform — are announcing eye-popping money hauls ahead of Saturday’s third-quarter filing deadline that are helping them press their advantage. Senator Raphael Warnock of Georgia raised $26.3 million. In Pennsylvania, Lt. Gov. John Fetterman, the Senate nominee, raised $22 million. Mr. Ryan raised $17.2 million. Ms. Cortez Masto raised $15 million.“It’s a simple fact that candidates pay lower rates than outside groups, which means Democrats’ ActBlue cash tsunami could wipe out an underfunded Republican,” Mr. Law said.Republicans are hardly cash-poor. The Senate Leadership Fund alone has reserved more than $170 million in ads since Labor Day and raised more than $1 million per day in the third quarter. But the ad rates are eroding that money’s buying power.In the top nine Senate battlegrounds that drew significant outside spending, Republicans spent about 6.66 percent more on ads than Democrats from Labor Day through earlier this week, according to one of the Democratic officials tracking the media buys. But the Democratic money had gone further when measured by rating points, outpacing Republican ad viewership by 8 percent.In Nevada, for instance, the super PAC that paid $150,000 for the single commercial on Oct. 2, Our American Century, has been funded chiefly by a $10 million contribution by Steve Wynn, the casino magnate. Yet for a comparable price of $161,205, Ms. Cortez Masto was able to air 79 ads that week on the same station: daily spots each on the local news, daytime soap operas, “Jeopardy!” and “Wheel of Fortune” as well as in prime time — plus the Oct. 2 football ad, Federal Communications Commission records show.Las Vegas is perhaps the most congested market for political ads in the nation, with multiple contested House races, a swing Senate contest and a tight governor’s election, and some ballot measures. Both Democratic and Republican media-buying sources said the rates for super PACs had been up to 10 times that of candidates in some recent weeks.In a recent one-week period, Ms. Cortez Masto spent $197,225 on 152 spots on the local Fox station, an average price of $1,300 per 30 seconds. The Club for Growth Action, a Republican super PAC, spent $473,000 for only 52 spots — an average price of nearly $9,100 per 30 seconds.Republicans feel they have no choice but to pony up.“Republicans are facing a hard-money deficit, and it’s up to groups like Club for Growth Action to help make up the difference in these key races,” said David McIntosh, the president of the Club for Growth.Some strategists have privately pressed super PACs to invest more heavily in digital advertising, where candidate rates are not protected. Super PACs pay similar amounts and sometimes can even negotiate discounts because of their volume of ads. But old habits, and the continued influence of television on voters, means much of the funds are still going to broadcast.“Super PACs have one charter: to win races. And so they spend there because they have to,” said Evan Tracey, a Republican media buyer. “They’re not running a business in the sense that shareholders are going to be outraged that they have to spend more for the same asset. It’s a cost of doing business.”The National Republican Senatorial Committee, which has faced financial problems this year, cut millions of its reserved television “independent expenditures,” which are booked at the same rate as super PACs. Instead, in a creative and penny-pinching move, the committee rebooked some of that money in concert with Senate campaigns, splitting costs through a complex mechanism that limits what the ads can say — candidates can be mentioned during only half the airtime — but receives the better, candidate ad rates.Still, in Arizona, some of the canceled reservations from top Republican groups have further exacerbated the ad-rate disparity in the Senate race. That is because the party gave back early reservations only to have other super PACs step in — and pay even more.For instance, the Senate committee originally had reserved two ads for that Oct. 2 football game for $30,000 each and the Senate Leadership Fund had reserved another for $30,000. All three were canceled.Instead, a new Republican super PAC, the Sentinel Action Fund, booked two ads during the same game but had to pay $100,000 because rates had risen — forking over $10,000 more for one fewer ad.Data from one Republican media-buying firm showed that in Arizona, ads supporting Mr. Kelly, the Democrat, amounted to 84 percent of what viewers saw even though the pro-Kelly side accounted for only 74 percent of the dollars spent.The Sentinel Action Fund was paying $1,775 per rating point — a measurement of viewership — while Mr. Kelly’s campaign was spending around $300 per point, according to the Republican data. Blake Masters, Mr. Kelly’s Republican opponent, was receiving a price close to Mr. Kelly’s but could afford only a tiny fraction of the ad budget (around $411,000, compared with Mr. Kelly’s $3.3 million for a recent two-week period).“The disparity between Democratic campaigns’ strong fund-raising and Republican campaigns’ weak fund-raising is forcing the G.O.P. super PACs to make difficult decisions even though there continues to be a deluge of outside money on their side,” said David Bergstein, the communications director for the Democratic Senatorial Campaign Committee.In Ohio, the Senate Leadership Fund announced in August that it was making a $28 million television and radio reservation to prop up J.D. Vance, the best-selling author and first-time Republican candidate who emerged from the primary with a limited fund-raising apparatus.But despite outspending the Democratic candidate in dollars — the super PAC paid $3 million last week for ads, compared with Mr. Ryan’s nearly $1.5 million — Republicans were still at a disadvantage: Mr. Ryan’s campaign was sometimes getting more airtime, according to media buyers and F.C.C. records.The Republican super PAC was paying four or five times more than Mr. Ryan for ads on the same shows. And the sticker shock on big sports events is the most intense: On WJW, the Fox affiliate in Cleveland, last week’s Big Ten college football game cost Mr. Ryan $3,000 — and $30,000 for the Senate Leadership Fund. More

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    Why is mainstream US TV spreading moral panics about affirmative action run amok? | Robert Reich

    Why is mainstream US TV spreading moral panics about affirmative action run amok?Robert ReichTelevision talkshows have huge power to influence what issues dominate American discourse. And that power demands responsibility A few days ago, I received an email from an associate producer at the Dr Phil Show. They recently came across my film Inequality for All and wanted to know if I’d be “interested in joining Dr Phil as an expert guest for an upcoming episode”.Hey, why not? The Dr Phil Show is the No 1 rated daytime TV talkshow in America. It has over 2 million viewers. I have lots to say to those viewers about the perils of widening inequality.Then I read the rest of the email:
    For this conversation we will be asking questions like: do college admissions enroll minorities over prospective Caucasian students? Are Caucasian teachers and professors being laid off to “make up for past discriminations” against minority educators, as seen in Minneapolis?
    These were the only questions included in the email. In other words, it would be a show about favoritism to Black people over white people.What’s going on here? The Dr Phil Show isn’t on Fox News. It’s shown on CBS.Phil McGraw himself isn’t a rabid rightwinger. At least not that I know of.(He did appear on Fox News soon after the start of the pandemic to argue against temporarily closing down the economy – claiming that the likelihood of dying from Covid was no greater than the likelihood of dying in a car accident or drowning in a swimming pool. By that time 3,000 people had died of the infection. Two years later, it had taken the lives of 1 million.)But the point I want to make isn’t solely about Dr Phil. It’s about the people who produce popular TV talkshows.They decide two hugely important things: (1) the topics to be discussed, and (2) how those topics are framed.These two decisions determine what issues the public focuses on (out of an almost infinite number bubbling up each day) and what’s debatable about them (out of an almost infinite number of possibilities).And these two determinations in turn fuel public emotions – ranging from anger, indignation and outrage, to hope, pride and confidence. They affect our daily conversations. They shape our politics. They divide or connect Americans. They help set the national agenda.Take the recent contract agreement between the Minneapolis teachers union and the Minneapolis school district – the issue Dr Phil’s associate producer wanted me to talk about.That contract says that if school budgets must be cut, white teachers will be laid off before those from “underrepresented” populations, regardless of seniority. If school budgets then expand, “underrepresented” teachers will be reinstated before white teachers, regardless of seniority.Maga outlets, blogs and social media sites have gone nuts over this. Racial preferences for Black people have become a hot-button issue, especially among struggling working-class whites.Viewed this way, this issue lends itself to the rightwing argument that “coastal elites” have rigged the economic game against white working people in favor of “less deserving” people of color. Naturally, this infuriates a lot of working-class whites.Presumably, this is the debate Dr Phil’s producer has in mind. But it’s the wrong issue and the wrong debate.Go a bit deeper and you’ll see why. The goal of the Minneapolis school board is to remedy continuing effects of past discrimination, by supporting “the recruitment and retention of teachers from underrepresented groups”. (Emphasis added.)This is a particularly important goal in Minnesota’s schools, where 5.6% of licensed teachers identify as a teacher of color or American Indian, compared with 30% of students.Research shows having teachers of color in the classroom has a positive impact on students – not just students of color but also white students – including improved test scores and higher graduation rates.But in a last-in-first-out seniority system, teachers of color are more likely to be laid off when budgets are cut. That’s because they’ve entered the profession more recently, so have less seniority.In the Minneapolis public schools, fewer teachers of color are tenured than white teachers. State law requires that teachers be on probation until completing three consecutive years of work.So the new Minneapolis contract is serving a particularly important public purpose in a system where seniority and tenure would otherwise discriminate against people of color. The contract is leveling the playing field and helping insure that more teachers of color are in classrooms.But do you think for a moment that I’d be able to explain all this on the Dr Phil Show?Not a chance. I’ve been doing television interviews for 40 years. I’d be lucky if I got out two sentences before another guest, representing the “other side” of the issue, jumped down my throat, charging “racism!”So what are millions of daytime TV viewers likely to learn from this discussion about whether “Caucasian teachers” are “being laid off to ‘make up for past discriminations’ against minority educators, as seen in Minneapolis?”That government is favoring Black teachers over white teachers – and that lots of people are mad about it.I’m sending my regrets.My biggest regret is that the national conversation is in the hands of producers chasing ratings and advertising dollars, with no regard for how they’re distorting the public’s understanding of what’s important or the core choices lying ahead.
    Robert Reich, a former US secretary of labor, is professor of public policy at the University of California, Berkeley and the author of Saving Capitalism: For the Many, Not the Few and The Common Good. His new book, The System: Who Rigged It, How We Fix It, is out now. He is a Guardian US columnist. His newsletter is at robertreich.substack.com
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    The Man Who Won the Republican Party Before Trump Did

    In May 1992, Pat Buchanan made his way to Smuggler’s Canyon along the U.S.-Mexico border, where migrants passed into the United States. A motley crowd had gathered for his news conference there: reporters still following his flagging campaign for president, Mexican migrants curious about the event (some of whom were running a pop-up refreshment stand to sell soda to Buchanan supporters), members of a far-right white-power group eager to hear a credible candidate make the case for sealing the border.“I am calling attention to a national disgrace,” he told the crowd. “The failure of the national government of the United States to protect the borders of the United States from an illegal invasion that involves at least a million aliens a year.” Mr. Buchanan blamed that “illegal invasion” for a host of problems, ranging from drugs to the recent riots in Los Angeles. He called for a “Buchanan fence,” a trench and a barrier that would block migration from the south and become part of the infrastructure of what critics called Fortress America: a nation bound by impregnable barriers that kept out foreign people, foreign goods and foreign ideas.By the time he arrived at Smuggler’s Canyon, it had been clear for months that Mr. Buchanan stood no chance of wresting the nomination from the sitting president, George H.W. Bush. But Mr. Buchanan was no longer aiming to win the presidency, if he ever was — he was aiming to win the party. He had long believed that “the greatest vacuum in American politics is to the right of Ronald Reagan,” that Reaganism’s days were numbered and that a new right was anxious to be born. He would be the midwife to that new right, a pessimistic, media-savvy, revolution-minded conservatism that took root in the 1990s.And while the new conservatism Mr. Buchanan hashed out in the 1992 campaign never attracted the impressive majorities that Reagan and Bush had won in the 1980s, it nonetheless dislodged Reaganism as the core of the party in the decades that followed. In the process, the right learned that unpopular populist politics could win power even when they couldn’t win majorities. The election of Donald Trump in 2016 showed that a Buchananite politician could seize the presidency; his loss in 2020 showed how tenuous that hold on power could be. The question facing Republicans now is whether, having adopted the Buchanan model, they can rework it to win elections outright, or whether they will continue to rely on its vision of democracy without majorities — or worse, no democracy at all.The notion that the Republican Party would abandon Reaganism seemed absurd in the late 1980s. The wildly popular president left office with what was then the highest approval rating of any departing president since Gallup began tracking it under Harry Truman. For conservatives, Reagan wasn’t just popular — he had redeemed the Cold War conservative movement by blending it with optimism, charisma and an emotional defense of pluralistic democracy.While that defense was often more rhetorical than real — Reagan backed authoritarian regimes as long as they were anti-Communist and dog-whistled about race throughout his presidency — it had genuine policy implications. He regularly emphasized the need for the free movement of people and goods, calling for a North American accord in his 1980 campaign that would lower the trade and migration borders between Mexico, Canada and the United States. He also spoke in stirring terms about the value of immigration and cultural pluralism. “I think it’s really closer to the truth to say that America has assimilated as much as her immigrants have,” he said at a naturalization ceremony in 1984. “It’s made for a delightful diversity, and it’s made us a stronger and a more vital nation.”Yet even as he won back-to-back landslide elections — sweeping 44 states in 1980 and 49 in 1984 as he expanded the party to include the newly designated Reagan Democrats — his broad appeal lost him the support of some on the right. In 1982, Mr. Buchanan bemoaned “the transformation of Ronald Reagan from a pivotal and revolutionary figure in American politics into a traditional, middle-of-the-road pragmatic Republican president.” In fact, Mr. Buchanan was brought in as communications director for the Reagan White House in 1985 to appease a group that called itself the New Right, Reagan-skeptical conservatives who believed the president was too pragmatic and soft, particularly on social issues.Mr. Buchanan’s skepticism remained throughout his years as communications director. He even toyed with the idea of running for president in 1988 to test his theory about the political vacuum to Reagan’s right. But he ultimately left the sideshow campaign to another Pat, the televangelist Pat Robertson. What Mr. Buchanan understood was that 1988 was too soon: Reagan’s star shone so brightly on the right that coming out against his policies, even while praising the man himself, would do little to win over conservatives.But as he watched Bush win the nomination that would end in a third straight landslide win for Republicans, Mr. Buchanan delivered a diagnosis that would shape his own presidential campaigns in the years that followed. Writing about the future of the party for National Review in 1988, Mr. Buchanan concluded, “The Republican moment slipped by, I believe, when the G.O.P. refused to take up the challenge from the Left on its chosen battleground: the politics of class, culture, religion and race.” He would return in four years to take up that fight.When Mr. Buchanan announced his campaign for president in 1991, the world looked very different than it had just a few years earlier. The fall of the Berlin Wall and the dissolution of the Soviet Union brought the Cold War to a sudden end. The geopolitical reality that had governed American politics for nearly 50 years, and defined the Cold War conservative movement that Reagan had led, disappeared overnight. Mr. Buchanan grasped that a new conservatism — or rather, an old conservatism renovated for a new age — was possible.Mr. Buchanan found a freedom in the end of the Cold War. For decades, that geopolitical battle had led to a widespread belief among Americans that the country had to actively engage with the world to halt the spread of Communism, had to embrace a more open and pluralistic society to model the righteousness of the West, had to affirmatively embrace ideas of democracy and freedom and, eventually, equality.As the Cold War came to an end, Mr. Buchanan saw a chance to slip the bonds of those commitments. At the very moment democratic triumphalism was in full force and commentators were musing about the end of history, he began questioning whether democracy really was the best form of government. “The American press is infatuated to the point of intoxication with ‘democracy,’ ” he wrote in 1991. To make his point, he compared the Marine Corps and corporations like IBM to the federal government. “Only the last is run on democratic, not autocratic, principles. Yet, who would choose the last as the superior institution?”He harkened back to pre-Cold-War foreign policy as well. While Bush’s approval ratings soared to unprecedented heights during Operation Desert Storm in Iraq (they would only be surpassed by his son’s approval rating after the Sept. 11 attacks), Mr. Buchanan denounced the invasion and Bush’s plans to construct a “new world order.” His presidential campaign even borrowed the slogan “America First” from the anti-interventionist group that had opposed U.S. involvement in World War II, a provocative move given that the group had been tainted by its ties to antisemites like the aviator Charles Lindbergh.Yet Mr. Buchanan’s retro politics was also thoroughly modern. He built his political reputation not through service but through media, a novel approach for a presidential candidate. In 1982, he debuted as a regular panelist on the new PBS series “The McLaughlin Group,” a shouty round-table show that eventually drew millions of viewers. That same year, he also became host of the show “Crossfire” on the fledgling cable news network CNN. The show pitted him against the liberal commentator Tom Braden for a weekly left-right brawl. It quickly became one of CNN’s highest-rated shows.It was that Pat Buchanan, the feisty, anti-democratic, outrageous, race-baiting figure, that Americans came to know over the course of the 1980s and early 1990s. They got to know him not in the echo chamber of right-wing media but through mainstream political programming — the place, in fact, where modern right-wing punditry would be born in the 1990s. Some of today’s most notable right-wing voices became household names not on Fox News but on cable news outlets and political comedy shows like Bill Maher’s “Politically Incorrect.” (Glenn Beck and Tucker Carlson got their television start on CNN, Laura Ingraham and Ann Coulter on MSNBC.)But Mr. Buchanan was not content to be a television star. He wanted to be in the arena, to vie for power in the national spotlight of a presidential campaign. Routinely trading his host chair for the campaign trail, he helped construct the revolving door between punditry and the presidency that now characterizes Republican politics in the United States.In his efforts to fill the vacuum to the right of Reagan, Mr. Buchanan also borrowed directly from the far right. The New Right had drawn inspiration from the campaigns of the Alabama segregationist George Wallace; Mr. Buchanan now drew from the candidacy of David Duke, a former imperial wizard of the Ku Klux Klan who had become a national name for his efforts to win office in Louisiana. (Mr. Buchanan would disavow him during his 1996 campaign, removing a campaign adviser with ties to Mr. Duke.) After attempting to run as a Democrat for most of the 1980s, Mr. Duke became a Republican in the late 1980s. He then ran in — and won — a special election for a seat in the Louisiana House. (He would go on to lose a campaign for U.S. Senate in 1990, running as a Republican and winning 43 percent of the vote in the general election.)Republican leaders denounced Mr. Duke during the special election campaign, which drew even Reagan out of retirement to make clear the former Klan leader did not have the party’s support. But while Republican elites scrambled to distance the party from Duke, Mr. Buchanan sought to learn from him. “David Duke walked into the political vacuum left when conservative Republicans in the Reagan years were intimidated into shucking off winning social issues so we might be able to pass moral muster with Ben Hooks and Coretta King,” he wrote, naming two Black civil rights leaders. That, he argued, was the wrong approach. Instead, the party should look at why Duke was so attractive to voters and work to appeal to his base.It was a tricky maneuver. Mr. Buchanan seemed to want to mainstream the Klan leader’s issues without the baggage of the white hood, to win the extremist vote without attracting charges of extremism. As his visit to Smuggler’s Canyon in 1992 showed, that was not an easy task.There, mixed in with the crowd at the border for Mr. Buchanan’s news conference, was a group that made clear the cost of courting the Duke vote. Tom Metzger, a former Klan grand dragon and founder of the White Aryan Resistance, gathered with other white-power activists to support Mr. Buchanan’s anti-immigrant speech. The campaign quickly clarified to reporters that the white-power activists were not part of the event. But their presence served as a warning that Mr. Buchanan had little control over how much extremism he invited into the Republican Party. He was not siphoning off extremist ideas; he was opening a floodgate.Mr. Metzger also served as a reminder of Mr. Buchanan’s own extremism. For years, Mr. Buchanan faced accusations of antisemitism: He wondered aloud whether people had really been gassed to death at the concentration camp at Treblinka, denounced efforts to round up fugitive Nazis and called Congress “Israeli-occupied territory.” In an early version of the Great Replacement Theory, he railed against nonwhite immigration as fundamentally anti-American, asking in 1990, “Does this First World nation wish to become a Third World country?”There was more than enough on Mr. Buchanan’s record for reporters to expose his extremism and make clear the roots of his candidacy. Yet it seemed to some, like the Washington Post columnist David Broder, that journalists were going easy on Mr. Buchanan. “The press has treated his campaign lightly, presuming that it is just an interlude before he goes back on CNN’s ‘Crossfire’ and the speaking circuit. That’s a mistake,” he wrote in a piece comparing Mr. Buchanan to Mr. Wallace. “Like George Wallace,” he wrote, “he has a deadly knack for finding the most divisive issues in American life, including race, and a growing skill in exploiting them.” Too many journalists, Mr. Broder feared, believed Mr. Buchanan couldn’t be a crackpot because he was a colleague.Though Mr. Buchanan lost in 1992, and again in 1996 and 2000, his ideas took root immediately. In reaction to his surprisingly strong showing in the 1992 New Hampshire primary, the Republican Party adapted its platform to call, for the first time, for “structures” on the border. California activists took note as well, and a year later, they began working on what would become Proposition 187, a harsh measure that would cut undocumented immigrants off from almost every nonemergency government service, including public education. And while Republican politicians like George W. Bush and John McCain attempted to tamp down that nativist streak in the party, it was the nativists who ultimately won.Mr. Buchanan’s style, too, became a central mode of politics, as politicians learned that headline-grabbing outrage could build a base far more easily than shoe-leather politicking could. Likewise, thinning the line between extremism and presidential politics, which had been considered a vice since the disastrous 1964 campaign of Barry Goldwater, slowly became a virtue: a way of expanding the base and injecting enthusiasm into a campaign.Those dynamics are all at play in today’s Republican Party. Once the party of Ronald Reagan, it is now in thrall to the politics of Mr. Buchanan. Yet it is also at a crossroads. Buchananism was never truly popular. Neither was Trumpism: With Donald Trump, Republicans won power but not popularity — at least, not a popularity they could translate into clear electoral majorities. The simple solution would be to return to Reaganism, to reconstruct that big, if still exclusionary, tent and win huge majorities. But recent efforts to recreate Reaganism and establish a more inclusive Republican Party, like George W. Bush’s appeals to compassionate conservatism and Senator John McCain’s insistence on immigration reform, met fierce opposition from the party’s base.So the party has instead tried to strike a tenuous balance, strengthening counter-majoritarian institutions, appealing to nonwhite men in an effort to bolster its numbers, and scouting for candidates who can speak with a Trumpian patois without the Trumpian excesses that drive more moderate voters away. It is a near-impossible balance to strike, and if it fails, it carries not only the threat of more pseudo-legal efforts to rewrite election outcomes but also the threat of escalating political violence. This is the path the party chose when it traded Reaganism for Buchananism, making Mr. Buchanan’s endless campaign for the presidency, despite its losses, one of the most consequential in American history.Nicole Hemmer (@pastpunditry) is an associate professor of history and the director of the Carolyn T. and Robert M. Rogers Center for the Study of the Presidency at Vanderbilt University and the author of “Partisans: The Conservative Revolutionaries Who Remade American Politics in the 1990s” and “Messengers of the Right: Conservative Media and the Transformation of American Politics.”The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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    Can you ignore your family’s politics? Jennifer Lawrence and Sydney Sweeney disagree

    Can you ignore your family’s politics? Jennifer Lawrence and Sydney Sweeney disagreeArwa MahdawiThe Euphoria actor wants to keep things apolitical – but treating politics as abstract has always been a privilege Jennifer Lawrence says she “can’t fuck with people who aren’t political”. In a cover interview with Vogue, the actor revealed that she no longer has any patience for people who are passive about politics because things are now “too dire … Politics are killing people.”Politics have been killing people for a very long time, of course. Military spending decisions kill people. Austerity, and a lack of social welfare spending, kills people. Climate crisis and gun control policies, or a lack thereof, kill people. Treating politics as something abstract, something that doesn’t significantly impact your day-to-day life, has always been a privilege.I’m not here to scold Lawrence for not being woke straight out of the womb, though (this isn’t Twitter). She grew up in a conservative household in Kentucky and, as many people do, adopted her parents’ politics. Since then, however, she has evolved and been very frank about how and why she gradually moved away from Republican policies. Travelling for work expanded her worldview, Lawrence has said, and made her realize that wherever she went, wealth never seemed to trickle down but was always concentrated at the top. She wasn’t exactly radicalized but she became firmly liberal and now, she tells Vogue, she has nightmares about Tucker Carlson.Lawrence’s views may have evolved but her family’s don’t seem to have, which has caused a painful rift. The 2016 election fractured her relationship with some relatives, including her dad, she told Vogue. The reversal of Roe v Wade dealt it another blow. “I don’t want to disparage my family, but I know that a lot of people are in a similar position with their families. How could you raise a daughter from birth and believe that she doesn’t deserve equality? How?” Brett Kavanaugh, dad to two daughters, might be able to tell her.Lawrence isn’t the only celebrity whose family’s political leanings are making life hard for them. The Euphoria star Sydney Sweeney recently caught flak because her mother threw a hoedown-themed 60th birthday that looked a little Trumpy. Photos of party guests wearing Maga-style red baseball caps with the phrase “Make Sixty Great Again”, and one unidentified guest wearing a “Blue Lives Matter” T-shirt (a pro-police backlash to Black Lives Matter), went viral.Twitter detectives went to work and found a picture on Sweeney’s brother’s Instagram account of a baby with a Maga hat on outside the White House. Rumours started swirling that Sweeney’s family were Trump-loving Republicans and a lot of fans got very upset and started questioning the actor’s politics. Sweeney, it should be noted, has never said much about her political leanings but her roles in shows like Euphoria – and the fact that her breakout role was in The Handmaid’s Tale – seem to have led a lot of her young, progressive fans to assume she’s liberal.“You guys this is wild,” Sweeney tweeted in response to the furore. “An innocent celebration for my moms milestone 60th birthday has turned into an absurd political statement, which was not the intention. Please stop making assumptions.”The anger directed towards Sweeney did feel a little over the top. After all, nobody chooses their family. However, her response to the outrage also felt disingenuous. When you wear a Blue Lives Matter shirt, you’re not making a fashion statement, you’re making a political statement. As a lot of commentators pointed out, Sweeney ignoring the political nature of some of the photos and accusing people of politicizing an innocent event felt a lot like gaslighting.‘I was absolutely terrified of Olivia’: Sydney Sweeney on her White Lotus characterRead moreAgain, nobody chooses their family. But when you’re an adult, you choose how you react to your family’s politics. Lawrence told Vogue that she has she has tried to “forgive my dad and my family and try to understand: it’s different. The information they are getting is different. Their life is different.” Still, she admitted, she can’t pretend their politics don’t matter. “I’ve tried to get over it and I really can’t. I can’t.”Sweeney, meanwhile, seems to have chosen to act as if politics don’t really matter, that civility is more important than civil rights. And she’s not alone in this approach. After Trump won the presidency in 2016, a lot of outlets published advice on how to survive Thanksgiving with a politically divided family. Much of that advice was along the lines of “agree to disagree!” Vogue even suggested a game where anyone who brought up politics was fined $20.You can acknowledge the fact that your parents supporting radically different ideas to you about a woman’s right to choose, for example, is not the same as them supporting a different sports team. You don’t have to disown your parents for their views, but if you don’t confront them in some way, then you are complicit.Maybe Lawrence should take young Sweeney aside at the next Hollywood award show and talk to her a bit about how it’s no longer possible to be passive about politics.TopicsFilmJennifer LawrenceTelevisionUS televisionUS politicscommentReuse this content More