Paige Bueckers and the Importance of Dressing to Impress at the W.N.B.A. Draft
The W.N.B.A. draft began not just with odds-making, taking bets on what player would go at what pick to what team (well, except for Paige Bueckers, who was a lock as the No. 1 pick for Dallas), but with an announcement.Coach, the New York Fashion Week brand known for its bags and shearlings, was going to be a long-term sponsor of the league, joining Louis Vuitton, Chanel and Ralph Lauren in taking the fashion/sport partnership to a new, more permanent, level.It set the tone for the night.Not just because four of the 15 players invited to attend the draft in person also signed deals with Coach and wore the brand, but because the draft is no longer just about the picks, it’s about the ’fits. And the women involved know it.It’s their opportunity to introduce themselves not only to fans, the watching world and their new teammates, but also to the potential sponsors who can bolster their relatively small salaries. (Ms. Bueckers, who is often referred to as the new face of the W.N.B.A., is reportedly making only $78,831 her first year.) The simplest way to do that is through their look.“These girls sit at the intersection of sport, culture and fashion,” Cathy Engelbert, the W.N.B.A. commissioner, said just before the draft, herself wearing a nipped-in raspberry Sergio Hudson pantsuit. The goal, she went on, is “growing their brands, not just in their team market, but nationally and globally.”Perhaps that’s why the bar set at last year’s draft by Caitlin Clarke in Prada and Cameron Brink in Balmain was raised this time around. The biggest trend of draft night was individuality; after all, as Stuart Vevers, Coach’s creative director, pointed out, both fashion and sports are “grounded in self-expression.” But don’t take it from us. Here’s what the players had to say.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More